Market Reports

Cosmetics Business reveals the top 5 make-up trends of 2025 in new report

Cosmetics Business reveals the top 5 make-up trends of 2025 in new report

From blendable bronzers to doughnut-style lip balm applicators and the rise of grip primers, 2025’s make-up trends blend fun and function
How Gen Z is driving a trend for hyper-efficient beauty products

How Gen Z is driving a trend for hyper-efficient beauty products

Single-step products jam-packed with high performing ingredients, and all at a low price. Gen Z wants it all, and beauty launches are providing it
Beef tallow: inside Gen Z’s obsession with the skin care ingredient

Beef tallow: inside Gen Z’s obsession with the skin care ingredient

Ancestral skin care ingredients make a compelling trend on TikTok, but are concerns around beef tallow’s unregulated DIY use overshadowing its potential in cosmetic-grade formulations?
The ‘little treats’ economy: Inside Gen Z’s budget beauty splurges

The ‘little treats’ economy: Inside Gen Z’s budget beauty splurges

With finances under pressure but beauty routines as sacred as ever, Gen Z is fuelling a “little treats” economy where lip oils, sheet masks and bite-sized buys deliver maximum joy with minimal guilt
Opinion: UK beauty retailers lead the way when it comes to specialised experiences

Opinion: UK beauty retailers lead the way when it comes to specialised experiences

With TikTok Shop and Amazon stealing consumers attention online, British Beauty Council CEO Millie Kendall explains how bricks-and-mortar UK beauty retailers remain a relevant and enticing shopping experience
Celebrity beauty is still winning Gen Z in 2025, but how?

Celebrity beauty is still winning Gen Z in 2025, but how?

Celebrity-owned brands have not only upped their game to win Gen Z consumers, they are reinstating the power and influence of celebrity in the beauty space
Sex sells: the rise of innuendo in beauty marketing

Sex sells: the rise of innuendo in beauty marketing

Sex is creeping back into beauty marketing, but in a way that’s distinctly Gen Z
Cosmetics Business reveals the top 5 Gen Z beauty trends of 2025 in new report

Cosmetics Business reveals the top 5 Gen Z beauty trends of 2025 in new report

Gen Z is reshaping the beauty landscape in new ways, as celebrity brands surge back into relevance, sex re-enters the marketing playbook, and single-step products turn hyper-efficient
Mini but mighty: How beauty miniatures are reinventing the impulse buy

Mini but mighty: How beauty miniatures are reinventing the impulse buy

An affordable, low-risk treat, travel-sized 'minis' are outpacing overall beauty sales by driving spontaneous basket additions, both in-store and online
Low prices, high spend: How TikTok livestreams are reviving fast beauty

Low prices, high spend: How TikTok livestreams are reviving fast beauty

TikTok may be the home of budget beauty, but livestreams are fuelling bigger order values and faster buys
Own brand beauty is booming in 2025, and this is why

Own brand beauty is booming in 2025, and this is why

As prestige and mass prices continue to climb, beauty retailers from Boots to Space NK are refining their own-label offerings to appeal to consumers, reports Louise Whitbread
How beauty dupes became a new form of social status

How beauty dupes became a new form of social status

With budgets under pressure, dupes are even bigger business in 2025, as they become socially desirable purchases
Tariffs and the long-term impact on beauty consumers

Tariffs and the long-term impact on beauty consumers

With some consumers already stockpiling and switching to homegrown brands, will affordable beauty also win? Louise Whitbread reports
Cosmetics Business reveals the top 5 budget beauty trends of 2025 in new report

Cosmetics Business reveals the top 5 budget beauty trends of 2025 in new report

With mass outpacing prestige sales for the first time in years, budget-friendly beauty has not only become aspirational, it's a force to be reckoned with in 2025
Searches for 'reef safe spf' are up 86%, but are claims still misleading?

Searches for 'reef safe spf' are up 86%, but are claims still misleading?

As consumers grow more eco-conscious, sun care launches with reef safe labels are on the rise. But complications with this claim persist, finds Louise Whitbread
How tinted sunscreens became one of the fastest growing SPF categories

How tinted sunscreens became one of the fastest growing SPF categories

Consumer demand is up 87% year-over-year, driven by the 'no make-up make-up' trend, improved formulations, diverse shades and finishes

Trending Articles

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    PDRN make-up: How K-beauty’s trending skin care ingredient is moving into colour cosmetics Skin care’s biggest breakout ingredient of 2026 is coming for your make-up bag
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    Charlotte Tilbury, Dior and Too Faced: why loose setting powder is being reinvented for 2026 Leaving cakey, drying formulas in the past, loose setting powder is making its comeback
  3. Cosmetics Business reveals the top 5 K-beauty trends of 2026 in new report Korean hair care, K-pharmacy skin care and bloom skin are among the biggest trends that will shape K-beauty in the year ahead
  4. Cosmetics Business reveals the top 5 make-up trends of 2026 in new report From PDRN-infused make-up to next-gen lip tints and reinvented loose powders, these are the trends set to shape colour cosmetics in the year ahead
  5. Cosmetics Business reveals the top 5 SPF and sun care trends of 2026 in new report Tanmaxxing, mineral sunscreen serums, milky SPF and the skinification of self-tan are shaping the category this year

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