Marketing

The standout beauty trends from Cosmoprof Worldwide Bologna 2023

These are the best brands, trends and ideas on display at beauty's biggest trade show – including our pick of beauty's rising star

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Benefit opens car wash themed pop-up to mark new Pore Care line

The two-week London event is the second of several pop-ups planned, following a three-day one in New York

Vanessa Hudgens teams up with Amazon to relaunch her skin care brand KNOW Beauty

Just two years after its initial release, the actress has relaunched the brand with a new ethos and single product offering

Sephora launches TikTok education programme for beauty start-ups

Beauty brands on Sephora’s Accelerate cohort will be given the opportunity to take part in the programme

‘It is QVC for Gen Z’: How TikTok Live Shopping is changing the way young people buy beauty

The social media giant has revamped an old school selling technique so brands can connect with Gen Z in a ‘raw’ way to boost sales, but does it work?

Hair Proud offers free haircuts to homeless young adults in the US

The Gen Z hair care brand is working with charity StandUp for Kids to deliver free cuts to those facing homelessness in America

Hair care giant Living Proof makes metaverse debut with virtual store

Customers can shop products tailored to their needs based on an artificial intelligence Hair Quiz, as well as win discounts and samples

‘Don’t be afraid to fail’: Eco marketing experts on swerving the greenwashing trap

With rules tightening around misleading social responsibility claims, how can brands communicate clearly and effectively?

The standout beauty trends from Cosmoprof Worldwide Bologna 2023

These are the best brands, trends and ideas on display at beauty's biggest trade show – including our pick of beauty's rising star

3 trailblazing beauty partnerships that give to women in need

Max Factor, Batiste and Palmers UK have all committed to charitable causes that help young women access vital education, coaching and more

Sulwhasoo brings K-beauty to New York with Met museum deal

The collaboration will launch with an event co-hosted by Blackpink singer Rosé and actresses Yuh-Jung Youn and Jia Song

Will oversaturation lead B Corp to lose its credibility?

With each passing year more businesses than ever are gaining their B-Corp status. But are its standards beginning to slide? Cosmetics Business inve...

Brands are obsessed with Gen Z, but not for the reason you think

Gen Z's influence, both on the industry and in their own households, is winning beauty’s prized older consumers – their Gen X parents

Lottie London elevates trans voices with #embraceTRANSition campaign

The make-up brand hopes to encourage conversations around allyship and battling transgender discrimination this International Women’s Day

How YouTube's anti-haul videos have been given the TikTok makeover

The new deinfluencing trend is leaving many beauty brands worried about their reputation about product offering. What key steps can they take to na...

Sephora donates $100k to back female empowerment

Members of the retailer’s Beauty Insider programme can redeem their points for a donation to nonprofit Girls Inc ahead of International Women's Day

#PerfumeTok is turning niche fragrances into the ultimate status symbol

Gen Z are investing heavily in indie fragrances thanks to a new wave of TikTok content which makes these lesser known scents ‘cool’. We explore how...