Marketing

L’Oréal creates metaverse make-up and hairstyles with Ready Player Me

The French beauty brand owner is allowing users to customise avatars with branded looks

Breaking News

Sephora sued for misleading consumers over 'clean beauty' programme

The beauty retail giant's Clean At Sephora scheme has been accused of marketing products that use synthetic and potentially irritating ingredients

Givenchy Parfums names singer-songwriter Benjamin Clementine as new face

The Mercury Award-winning artist will front the campaign for Givenchy’s new men's fragrance, launching in March 2023

Perfectil names Frankie Bridge as new UK brand ambassador

Frankie Bridge is the second celebrity ambassador to front the nutritional supplement brand, following Heidi Klum’s appointment in 2018

Luxury beauty's secret weapon to survive the cost of living crisis

Prestige retailers including Harrods and Cult Beauty are adapting loyalty programmes to value-added rewards models in a bid to boost customer reten...

Kylie Cosmetics and Rare Beauty among beauty brands nailing influencer marketing in 2022

Marketing platform Traackr reveals the top 10 beauty companies that have grown their social media engagement via influencer content this year

L’Oréal creates metaverse make-up and hairstyles with Ready Player Me

The French beauty brand owner is allowing users to customise avatars with branded looks

Pure Beauty Awards UK 2022: The winners revealed!

The beauty industry's highlight of the season was held on 27 October at 8 Northumberland Avenue, London

Sephora is coming to the UK: 'We're a perfect fit for the British consumer'

Here's everything you need to know about the beauty retailer's big move into Britain, from brand exclusives to the London store design and what it...

Klarna unveils price comparison tool to boost affiliate programme

The Swedish fintech company’s in-app tool aims to help consumers “shop smarter” by searching and comparing offers across thousands of retailers

Le Sserafim star Kazuha joins Etude as latest muse

The K-pop girl band’s hits include ‘Sour Grapes’, ‘Blue Flame’ and ‘No Celestial’

Brand advice: How to tap into TikTok beauty trends and make them your own

Leveraging TikTok beauty trends can raise your brand’s profile and potentially translate to sales – if viral enough. We explore when it is right to...

Career Advice: How I became the founder of Byoma, Isle of Paradise and Tan-Luxe

Marc Elrick, CEO and founder of brand incubator Future Beauty Labs, on his rise to the top in partnership with CEW UK

Mariah Carey brings the holidays home with Find Your Happy Place bath and body collection

The 'All I Want For Christmas Is You' singer has teamed up with the Unilever brand for the festive line, which includes a scented candle, bath gel,...

Op-Ed: Trinny London on the power of being your own first customer

Trinny London's Chief Innovation Officer Claire Byrne explains why to succeed in beauty you must serve yourself first

Boots addresses cost of living crisis in Christmas campaign 2022

The beauty retailers 60 second advert debuted Channel 4’s Gogglebox TV show, and is being rolled across TV, social media and cinema

How to use BeReal for your beauty business

The new Gen Z favourite social media app promises authentic and spontaneous content, but how can brands integrate the image-sharing platform into t...