Latest in Marketing

Naomi Watts’ Stripes Beauty launches ‘Hotter Than Ever’ campaign to celebrate midlife

The movie star’s menopause-focused beauty brand aims to ‘reframe midlife not as a crisis, but as a reawakening’, with guerrilla marketing and pop-up activations to spread the message

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Boots’ CMO Pete Markey departs after four years

The executive, who delivered some of the UK health and beauty retailer’s biggest campaigns, is leaving to start ‘the next chapter’ in his career
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New Prada Beauty product teased in Sabrina Carpenter ‘Manchild’ video finally revealed

Lip product Prada Balm in Banana Yellow, inspired by the Italian house’s famous banana motif, has debuted two weeks after the singer hinted at its launch in her latest music video

BaBylissPRO named official styling and barber tools partner of the Dallas Cowboys

The professional styling brand has aligned with NFL franchise to deliver grooming expertise and branded fan experiences

e.l.f. Beauty taps TikTok star Joe Hegyes for Labubu-inspired comedy collab

e.l.f. Beauty is blending beauty with pop culture collectability in a playful new GRWN video featuring Hegyes dressed as a Labubu, the cult vinyl figure from Pop Mart’s The Monsters series
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Update: Why beauty is accelerating its Formula 1 partnerships in 2025

Beauty stands to gain from the lucrative F1 industry, with hair care and styling brand Wella Professional joining the likes of Elemis, Givenchy and LVMH in the race
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Maybelline raises AANHPI representation with all Asian beauty campaign – and it is just the beginning

The ‘Face the Difference’ campaign is a new era of ‘culturally resonant storytelling’ for the L’Oréal-owned make-up company, which celebrates the diversity of Asian Pacific beauty while also driving brand purpose and growth

L’Oréal teams up with start-up Omi to create 3D gen AI brand product imagery at scale

The collaboration with the 3D gen AI virtual studio will enable the beauty giant to streamline its image creation process and accelerate product launches, saving time and money
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The untold story of GHD’s Styler

The British brand reveals how its 24-year-old straightener-curler hybrid tool shook up the hair care market and, through evolution, has maintained its cult status reputation in Cosmetic Business’ ‘Untold Story’ series

Entries now open for the Pure Beauty Awards 2025

The 24th edition of the awards is looking for the best beauty launches that have entered into the UK market between July 2024 and July 2025

Latest posts in Marketing

Sabrina Carpenter teases new Prada Beauty collaboration in ‘Manchild’ music video

The American singer-songwriter has hinted at a new project with the luxury Italian beauty brand in the video for her latest song, which landed today

Charlotte Tilbury partners with the Dallas Cowboys Cheerleaders in first US sport tie-up

The Puig-owned brand is planning touch-up stations at NFL game as part of the collaboration

Japanese make-up brand Kate unveils Jujutsu Kaisen and Universal Studios tie-ups

The Kao Corporation-owned cosmetics brand will launch products featuring anime character Satoru Gojo as part of plans to boost its Asia growth

Sephora UK’s first Sheffield store launch date unveiled

The LVMH-owned beauty retailer’s first store in Yorkshire is opening sooner than you think as the company ramps up its UK retail footprint

Dr. Squatch sparks backlash after launching Sydney Sweeney bathwater soap

The “very real” limited edition bar will go on sale in June but has left some questioning the move

Sephora and Lady Gaga’s Haus Labs launch campaign supporting pride and youth mental health

Lady Gaga joins Sephora to amplify messages of kindness, inclusion and empowerment for LGBTQIA+ youth during Pride Month

L’Oréal names Pamela Anderson as new face of Biolage hair care

The Last Showgirl actress, known for her minimalist make-up, is promoting a hair care range for the first time
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Inside beauty’s new era of 'high-tech' marketing strategies

Naureen Mohammed, Director of CPG at Pinterest UK, on the key to creating technology-driven, refreshed and ‘authentic’ beauty marketing campaigns in 2025 and beyond

Charlotte Tilbury highlights F1 Academy Partnership at London premiere of Netflix documentary

Attendees included Holly Ramsay and drivers Chloe Chong and Lola Lovinfosse

Huda Beauty crowned most popular brand for first quarter of 2025

The updated ranking from Cosmetify highlights brands like NYX and Rhode, while legacy names such as Charlotte Tilbury and Sol de Janeiro lose ground to faster-moving, viral-driven competitors

Boots couples up with Love Island ahead of new series

New Boots-stocked brands entering the Villa for the first time include viral K-beauty brand Medicube

Lancôme debuts star-studded Juicy Tubes campaign in nostalgia-filled Y2K throwback

Paris Hilton, Mischa Barton and Ed Westwick are among the celebrities reminiscing about the iconic lip gloss

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Carmel Cosmetics Labs launches Cosmetopreneur podcast

New weekly series explores the business of beauty across Morocco and Europe

Great success for Cosmoprof Worldwide Bologna 2025: Over 255,000 attendees from 150 countries

The event confirms its role as the leading trade show for the global cosmetics industry, with growing attendance figures and highly positive feedback from professionals

Justmylook’s latest CGI campaign brings London to life like never before

London like you’ve never seen it before takes viewers on a virtual tour, combining creativity and technology to deliver a visually stunning experience

Justmylook celebrates International Women’s Day with ‘Own Your Beauty’ campaign

This International Women’s Day, Justmylook is proud to celebrate the power, creativity and leadership of women in beauty with their Own Your Beauty campaign

Cosmoprof Worldwide Bologna 2025 confirms its role as the key event for the cosmetics industry

Thanks to the support of the Ministry of Foreign Affairs and International Cooperation and ITA - Italian Trade Agency, the event remains the key meeting point for industry...

Key 2025 Skincare Trends by Desert Bloom

Leading naturopathic skin care expert Dr. Natalya Borakowski of Desert Bloom Skincare unveiled predictions for the aesthetic industry in 2025, highlighting a revolutionary...

Sylvia Orasche rejoins USP's demo development and creation team

Bringing expertise and vision to the next phase of demo creations

TRI-K expands team with technical marketing experts for skin and hair care, reinforcing commitment to innovation and customer success

New technical marketing division enhances TRI-K’s scientific and market expertise, supporting clients in developing high-performance, sustainable products aligned with...

Aptar Beauty teams up with SoPost to optimize the sampling experience

Combining the expertise of Aptar Beauty’s innovative sampling solutions with SoPost’s digital sampling and distribution logistics, the partnership opens up new and...

Five must-know Instagram tips for cosmetic brand growth

In today’s visually driven market, Instagram offers cosmetics brands a powerful platform to connect with industry professionals, influencers, and end consumers alike....

Introducing the innovators at the 2024 Beauty Leaders Summit

Discover the future of beauty with insights from industry trailblazers

Bringing the REAL beauty to the field - TOSLA Nutricosmetics joins Women's Football Club Primorje in an Exclusive Multi-year Partnership

International Women's Equality Day marks the beginning of yet another empowerment of women athletes. TOSLA Nutricosmetics is proud to announce a new exclusive partnership...

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