Market Reports

Cosmetics Business reveals the top 5 ‘beauty hotspots’ of 2026 in new report, from K-beauty to Arab beauty

India, the Middle East, Scandinavia and Taiwan join South Korea as the hotspot regions shaping global beauty trends. But they are also shifting consumer expectations

Inside the 'Manissance': why men’s grooming is gearing up for major growth in 2026

From teenage boys co-buying luxury niche fragrances to decant and share, to the surge in male ‘tweakments’, there is new momentum behind male grooming, writes Maisie Bovingdon

Inflammation care is a key skin longevity trend for 2026

Consumer demand for skin care that targets inflammation is growing, but how can brands sidestep the restrictions on product claims? Julia Wray reports

Sticky rice, sesame and salt: Fragrance will enter its 'swavoury' gourmand era in 2026

‘Grown up gourmands’ will gain momentum as savoury notes merge with sweet to create an elevated code of comfort

Neuroscience and beauty innovation: key trends to watch in 2026

Vague 'neuro claims' are out and evidence-aligned approaches that respect the current state of neuroscience are in, proving how skin care routines and fragrance can support the mind

‘Resilient’ beauty is the new standard for skin, hair care and make-up in 2026

Serums that build skin resilience; scalp treatments that make hair more resistant and make-up that lasts all day. Resilient beauty gives consumers the long-term support they now crave

Cosmetics Business predicts the top 5 beauty trends of 2026 in new report

Resilience is the new watchword in skin and hair care, neuro-beauty turns evidence-based, and male grooming finds its next boom; these are among the trends shaping beauty in 2026

Skin care for the derriere: why brands are aiming to crack butt care

Bums are the final taboo in body care, and brands are entering the nascent space to serve a variety of needs

How ‘Dubai chocolate’ sparked 2025’s viral pistachio body care trend

Nostalgic, comforting and unexpected, consumers have gone nuts for pistachio ­– in body care as much as in chocolate

Is wellness-infused body care the next beauty frontier?

From ashwagandha body lotions to chia seed body oils, body care as we know it is transforming. But the great wellness infusion is not without its hurdles, writes Maisie Bovingdon

Forget minis, maxi-sized toiletries are now trending

Offering better value, less waste and a longer-lasting pack, supersized body care is appealing to brands and consumers alike, reports Julia Wray

LED devices for the hands are an emerging trend in at-home beauty tech

A new wave of skin tech is here that goes beyond the face. LED masks and mitts for the hands target signs of ageing and sun damage as consumers seek visible results

Cosmetics Business reveals the top 5 body care trends of 2025 in new report

Skinification and premium fragrance trends are driving innovation and growth in body care, with the boom forecast to continue in 2026

Onion is the new hair and scalp health hero growing on TikTok

The science-backed, Ayurvedic ingredient could peel its way into the mainstream in 2026

From Fenty to Cécred: celebrity hair care is premiumising the edges market

As Beyoncé, Rihanna and Tracee Ellis Ross launch products for styled and protected edges, they are elevating edge care into premium territory, writes Julia Wray

Why waterless hair care is making a splash beyond shampoo bars

A fresh wave of waterless hair care innovations are quenching consumer thirst not only for sustainability, but convenience and performance too

Hair care brands are turning playful to boost consumer happiness in 2025

Putting the fun into functionality, hair care brands are tapping into one of the biggest consumer needs for both now and the future: a sense of play

Hair growth treatments: what consumers are demanding in 2025

As hair loss treatments outpace hair care sales, Nyima Jobe finds out what is driving demand

Cosmetics Business reveals the top 5 hair care trends of 2025 in new report

As scalp care and hair growth products thrive, brands are tapping into the connection between hair health and wellness to give consumers an emotional uplift

Tubing mascara is trending with a surge of smudge-free launches

The ‘cool cousin’ of traditional mascara, 90's invention tubing mascara is back in the spotlight for avoiding ‘racoon-eye’ drama

From 'brontouring' to 'blonzing': Is bronzer the new blush?

Look out blush – bronzers are getting a glow-up as beauty brands offer multi-benefit formulas and formats that bring them a long way from the shimmers of the early 2000s

Grip primers: can the latest launches unstick e.l.f.'s viral reign?

e.l.f.'s Power Grip has dominated the primer boom for years. Julia Wray investigates the new challengers, and their benefits

Catch up on our free Cosmetics Business Roundtables

The Cosmetics Business Roundtables is a series of webinars exploring of the most important and emerging topics within the beauty industry

Doughnut-style applicators are the new lip balm trend

Beauty’s doughnut craze continues, this time with packaging, as plush and squishy ‘doughnut’ applicator tips drive excitement in lip balms and glosses

Trending Articles

  1. Cosmetics Business predicts the top 5 beauty trends of 2026 in new report Resilience is the new watchword in skin and hair care, neuro-beauty turns evidence-based, and male grooming finds its next boom; these are among the trends shaping beauty in 2026
  2. You need to be a subscriber to read this article.
    Click here to find out more.
    Inside the 'Manissance': why men’s grooming is gearing up for major growth in 2026 From teenage boys co-buying luxury niche fragrances to decant and share, to the surge in male ‘tweakments’, there is new momentum behind male grooming, writes Maisie Bovingdon
  3. Cosmetics Business reveals the top 5 sun care trends of 2025 in new report From invisible formulas to tinted SPF, sunscreen is now a trending beauty product that consumers can integrate easily into routines
  4. Cosmetics Business reveals the top 5 hair care trends of 2025 in new report As scalp care and hair growth products thrive, brands are tapping into the connection between hair health and wellness to give consumers an emotional uplift
  5. Cosmetics Business reveals the top 5 body care trends of 2025 in new report Skinification and premium fragrance trends are driving innovation and growth in body care, with the boom forecast to continue in 2026

Upcoming event

Paris Packaging Week 2026

5-6 February 2026 | Paris, France See all