Latest in Packaging

2025 beauty brand logo trends loved by Gen Z and Gen Alpha

From cozy retro vintage to the use of monograms, 2025’s beauty logos are reflecting Gen Z and Gen Alpha’s tastes, writes Juan Campderà General Manager of creative design agency Aktiva

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Lush fights for trans rights and visibility with new campaign

The UK beauty retailer’s campaign is focused on creating a more ‘positive vision’ of the world for trans individuals and raising money to support the community
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Dior brings back iconic amphora fragrance bottles with a bespoke twist

The LVMH-owned brand is tapping into the trend for personalisation in perfumes
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How beauty brands can cut waste

Carly Snider discusses the beauty brands already involved with Pact, a nonprofit dedicated to reducing beauty packaging waste

kdc/one and Clarion Group target Indian beauty expansion with joint venture

New partnership aims to help establish local packaging and formulation capabilities
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AI personalisation to superfoods: standout beauty trends from Cosmoprof Worldwide Bologna 2025

Inge Theron, skin care specialist and founder of FaceGym, travelled to the Italian trade show to reveal what will define the contemporary skin care landscape this year
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The dermatological beauty boom is giving droppers a new lease of life

Interest in this trending category is driving demand for pharmaceutical-inspired packaging, and droppers’ precision and hygiene fit the bill
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Press-on nails are having a sustainable makeover, and here’s how

Press-on nails require careful packaging, but brands are working hard to make all parts as eco-friendly as possible

Maybelline and P&G contribute to small-format packaging recovery project

A new report by Closed Loop Partners' Center for the Circular Economy builds on more than two years of market research in partnership with food and beauty companies

Pure Beauty Global Awards 2025: Finalists announced

The highly anticipated reveal for the finalists of the 2025 Pure Beauty Global Awards has officially been published in the April edition of <em>Pure Beauty</em> magazine

Latest posts in Packaging

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The EU’s packaging regulation has come into force, but what does that mean for beauty?

Cosmetics manufacturers who are not ‘waste regulation ready’ could risk missing market access requirements
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Inside Avon’s packaging design rebrand

Free The Birds discusses the design agency’s recent rebrand for beauty giant Avon as it moves on-shelf for the first time
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9 beauty packaging drops you need to know from this Parisian event

Paris Packaging Week took place this week and Cosmetics Business brings you its pick of cosmetic innovations and trends from the show floor
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4 beauty packaging design trends to tap for 2025 success

Discover the top beauty packaging design trends for this year, as picked by Patrick Llewellyn, VP Digital and Design Services at VistaPrint

Virospack owner acquires Eurovetrocap packaging firm

The deal makes Luxury Cosmetic Solutions Investments one of Europe’s leading cosmetics packaging groups

Beauty applicators firm Cosmogen attracts new owner

Weinberg Capital Partners is now the majority shareholder of the cosmetic applicators, brushes and accessories maker
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The great packaging debate: How to reduce costs without damaging aesthetics

Can brands micro-adjust packaging costs in a way that doesn’t negatively affect a product’s aesthetics? We explore how to make changes without diminishing the consumer experience

Packaging firms Berry Global and Amcor to merge

The combined company is expected to reach US$650 million in annual earnings
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Lifting the lid on Lush’s Christmas gifting

Snow Fairy maker Lush produces millions of products every Christmas. Cosmetics Business provides an inside scoop into how it meets the mark each year

The beauty calendars we want this Christmas

In the latest episode of The Cosmetics Business Podcast, Sarah Parsons and Julia Wray discuss 2024's standout festive calendars
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Refillable lipsticks are the new ‘heirloom watch’

Beauty brands are crafting refillable lipsticks designed to last generations
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Beauty packs are unsticking their reliance on glue

Removing glue can improve the safety of packaging – meet the suppliers helping brands to cut back on the sticky stuff

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GEKA continues to enforce its IP rights and protect its customers

Cosmetic applicator manufacturer GEKA GmbH has successfully enforced its design rights to the protected GentleLips applicator at the Cosmopack 2025 exhibition in Bologna

#100 looks of EPOPACK - look 046

The Pure Prestige Look highlights the superior craftsmanship and serves as the perfect canvas for any creative possibilities, making your product stand out with unmatched...

EPOPACK's product of the month: April introduction

Each month, EPOPACK spotlights a curated feature item designed to elevate your packaging experience; showcasing EPOPACK’s enhanced functionality, unique concepts, and...

SVR chooses Micro airless for latest dermocosmetic product launches

French dermocosmetics brand Laboratoire SVR chose all-plastic airless packaging for its latest suncare, eyecare and skincare treatments, in three different sizes

Discover Eurovetrocap's new dropper catalogue

Eurovetrocap is excited to announce the launch of its brand-new catalogue entirely dedicated to droppers!

Cloud Beauty debuts at Beauty World Saudi Arabia 2025 at Booth 1E32

Cloud Beauty will be making its Saudi Arabia debut at Beauty World Saudi Arabia 2025, held at the Riyadh International Convention and Exhibition Centre from April 21–23

#100 looks of EPOPACK - look 044

The Noir Elegance Look - bringing a powerful statement, blending modern luxury with timeless style

Saira Skin Range Refreshed

Vetroplas is delighted to continue its partnership with SAIRA, a brand that shares the packaging company’s commitment to exceptional quality and sustainability

Ignite your imagination with BeautyWood!

Quadpack dares beauty brands to be bold, with a collection of conceptual designs and finishes in certified wood

Cloud Beauty is honoured to receive Luxe Pack in Green Award for Eco Sludge at LUXE PACK Shanghai 2025

Cloud Beauty thanked LUXE PACK, for acknowledging their work in sustainable packaging innovation

EPOPACK showcased latest innovations at Luxepack Los Angeles

EPOPACK was at Luxepack LA - experiencing the future of luxury and sustainable packaging design

Introducing the NEW SPATULA CAP MONOMATERIAL by Virospack

The new eco-friendly spatula paired with a matching cap, designed with sustainability at its core. Crafted from monomaterial PP, this innovative design not only ensures...

Featured companies

We are a leading manufacturer, supplier and wholesaler for innovative high precision beauty application solutions including mascara, lip gloss, concealer, micro brushes and... Epopack believes packaging can tell stories. Over 30 years, Epopack has been supporting brands to present their value and deliver their stories and messages to the markets Aptar Beauty is a leading and innovative dispensing solution provider for beauty brands around the world. We focus on value-added sprays and dispensing solutions for fragrance,... Eurovetrocap has been developing, manufacturing and selling for over 30 years, glass and plastic packaging for cosmetic, pharmaceutical and make-up markets.
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