Latest in Colour Cosmetics

e.l.f. Beauty taps TikTok star Joe Hegyes for Labubu-inspired comedy collab

e.l.f. Beauty is blending beauty with pop culture collectability in a playful new GRWN video featuring Hegyes dressed as a Labubu, the cult vinyl figure from Pop Mart’s The Monsters series

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Boots’ CMO Pete Markey departs after four years

The executive, who delivered some of the UK health and beauty retailer’s biggest campaigns, is leaving to start ‘the next chapter’ in his career
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Exclusive: Estée Lauder Companies UK&I appoints VP & General Manager, Makeup & Artistry Cluster

Sara Staniford will steer the beauty giant’s UK and Ireland Makeup & Artistry Cluster, which comprises MAC Cosmetics, Bobbi Brown and Too Faced

e.l.f. Beauty and Pinterest create AI-powered beauty tool to ‘democratise’ colour analysis

‘Color e.l.f.nalysis’ will help users discover shades that match with their individual colour story, before leading them to a curated board of shoppable e.l.f. Beauty make-up products tailored to them
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Huda Beauty and Rimmel London are proving that music is the next beauty frontier

Huda Kattan’s cosmetics brand, L’Oréal’s Kiehl’s and Coty’s Rimmel London are among the beauty business tapping into music to solidify their brands and products in the minds of consumers

NYX taps ‘baddies’ Paris Hilton and Saweetie for viral products campaign

The socialite and US rapper will appear in social media videos and on billboards to promote the make-up brands Butter Gloss and The Face Glue Gripping Primer

Coty’s share price surges following report of a potential sale

A rumoured sale could see the Rimmel and CoverGirl owner’s luxury and mass divisions hived off to different buyers
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Maybelline raises AANHPI representation with all Asian beauty campaign – and it is just the beginning

The ‘Face the Difference’ campaign is a new era of ‘culturally resonant storytelling’ for the L’Oréal-owned make-up company, which celebrates the diversity of Asian Pacific beauty while also driving brand purpose and growth
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Will e.l.f. Beauty’s Rhode deal make $1 billion the new brand acquisition standard?

Rhode’s billion-dollar acquisition made headlines globally. But how will the deal affect smaller brands, without the backing of a celebrity, that are also looking to be acquired?

Entries now open for the Pure Beauty Awards 2025

The 24th edition of the awards is looking for the best beauty launches that have entered into the UK market between July 2024 and July 2025

Latest posts in Colour Cosmetics

Can Chloe Grace Moretz’s Godmode turn gamers into loyal beauty shoppers?

The new brand from Grace-Moretz and Japanese singer Rina Sawayama promises high-quality make-up and an immersive fantasy universe. Can it stand out above the rest?

Sabrina Carpenter teases new Prada Beauty collaboration in ‘Manchild’ music video

The American singer-songwriter has hinted at a new project with the luxury Italian beauty brand in the video for her latest song, which landed today

Cosmetics Business Picks: 5 beauty launches for June

Kylie Minogue Fragrances, CoverGirl and Fara Homidi are among the standout beauty brands with launches that caught Cosmetics Business’ eye this week

Charlotte Tilbury partners with the Dallas Cowboys Cheerleaders in first US sport tie-up

The Puig-owned brand is planning touch-up stations at NFL game as part of the collaboration

Japanese make-up brand Kate unveils Jujutsu Kaisen and Universal Studios tie-ups

The Kao Corporation-owned cosmetics brand will launch products featuring anime character Satoru Gojo as part of plans to boost its Asia growth
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Exclusive: Rimmel London taps Spotify for first-ever ‘interactive’ music packaging

The Full Volume make-up range features a code on the packaging which links users to custom playlists on Spotify curated by the Coty-owned brand
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Exclusive: MUA Hannah Martin and Hildun Beauty team up for second make-up collab

The Irish make-up brand originally worked with Martin in 2024 to create a limited-edition shade for its Set Kajal Liner range

Huda Kattan regains full control of Huda Beauty

US private equity company TSG Consumer Partners acquired a minority stake in Huda Beauty in 2017, which has been reacquired by Kattan
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Analysis: Is e.l.f. Beauty’s $1 billion Rhode deal a bid to become the next L'Oréal?

The entrepreneur’s skin care and make-up brand was snapped up by the US cosmetics company on 29 May

Estée Lauder Companies names new President for make-up division

Sequino was previously CEO of JLo Beauty, Jennifer Lopez’s beauty brand, as well as CEO of Supergoop!

Rhode by Hailey Bieber sold to e.l.f. Beauty in landmark $1 billion deal

Bieber will maintain her title as founder of the make-up and skin care brand, while also taking on the new roles of Chief Creative Officer and Head of Innovation

Charlotte Tilbury highlights F1 Academy Partnership at London premiere of Netflix documentary

Attendees included Holly Ramsay and drivers Chloe Chong and Lola Lovinfosse

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MPlus Cosmetics at MakeUp in Paris 2025

On June 18–19, 2025, MPlus Cosmetics — a contract manufacturer based in Inzago (Milan), specialising in the creation, development and manufacturing of colour cosmetics...

Cosmoprof CBE ASEAN Bangkok 2025: Highly Anticipated Return of Southeast Asia's Premier Beauty Trade Platform

Cosmoprof CBE ASEAN Bangkok, the preeminent beauty trade exhibition in Southeast Asia covering all the beauty sectors, from the supply chain to finished products,...

MPlus Cosmetics bring Reverie to Cosmopack Worldwide

The collection features 15 vegan formulas with ethereal, ultra-sensory textures, crafted to enhance all categories of the company's cosmetic portfolio

GEKA celebrates a century of setting beauty standards at Cosmopack Bologna 2025

Visitors to Cosmopack Bologna 2025 can view the Golden Grace collection and meet with experts on GEKA’s 1920s themed stand at E2-F1 in Hall 15 from March 20 – 22 at...

GEKA celebrates a century at the forefront of cosmetic packaging and applicators

GEKA, a global leader in high-precision beauty application solutions and part of medmix, is thrilled to celebrate 100 years of excellence and innovation. Across a century...

The Beauty Industry’s Best-Kept Secret: The Pro Hygiene Collection by Beauty Science UK

Is flawless beauty truly possible without impeccable hygiene? In an industry where perfection is the goal, hygiene sets the foundation for a flawless beauty experience

FABLED GEMGEL: The World’s First Gel Polish with Gemstones

Nicole Arnoldussen, founder of FABLED, is excited to introduce FABLED GEMGEL LED Builder Gel Polish—the world’s first gel polish infused with genuine gemstones

Boost your cosmetic adventure with Carmel Cosmetics Labs

Explore invaluable guides and valuable advice – your essential resource for launching, developing and thriving in the cosmetics industry

SYNCRYSTAL Garnet: Carmine-free, high-chroma red effect pigment for cosmetics

Perfect for intense red shades and for creating violet shades when combined with other effect pigments

The innovative trends in eyelash extensions: Embracing quantum magnetic eyelash sets

In the realm of beauty and cosmetics, the quest for longer, fuller lashes has always been a cherished pursuit. With the advent of innovative technologies, quantum magnetic...

How to select the appropriate wholesale makeup brushes

Selecting the appropriate wholesale makeup brushes is essential for attaining a perfect and expert makeup appearance. Choosing the appropriate brush can have a substantial...

Exploring the evolving landscape of Cosmoprof Hong Kong

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Kolmar Korea is a global top-tier cosmetic ODM (original development manufacturing) company. Over the past 34 years, we have collaborated with 3,147 cosmetic brands. Kolmar has... Aptar Beauty is a leading and innovative dispensing solution provider for beauty brands around the world. We focus on value-added sprays and dispensing solutions for fragrance,... International Cosmetic Suppliers, Ltd. (ICONS|ICS) is a leading provider of cosmetics, skincare, wellness and haircare packaging for masstige, indie and prestige brands... Quadpack is a global manufacturer and provider of cosmetics packaging solutions for beauty brands. Established in 2003, it has offices and production facilities in Europe, the...
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