Latest

Pat McGrath Labs bankruptcy exit plan approved

Brand founder Dame Pat McGrath will allegedly hand over her equity in make-up brand Pat McGrath Labs to GDA Luma, according to a new report

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Elemis marks hero franchise Pro-Collagen expanding into body care with pop-up

L’Occitane Group-owned Elemis is hosting a water-themed activation in London, UK, to celebrate the luxury British...
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Shiseido to absorb its branding subsidiary as part of portfolio streamlining initiative

Subsidiary Shiseido Creative provides branding communication services for the Japanese beauty giant, including product design, and will be absorbed into the Drunk Elephant owner on 1 June 2026

Lipstick Lesbians Leaked Labs offers refunds on debut launch following feedback

The beauty brand, founded by viral duo Alexis Androulakis and Dr Christina Basias Androulakis, took an ‘intentional break’ to assess feedback on its first launch, Amplify Flexi Powder, and address how the business will operate going forward
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Kylie Cosmetics to Hair Syrup, many beauty brands are targeted by counterfeiters. How can brand owners fight the fakes?

Stephanie Davies explains how they can take action...

L’Oréal’s BOLD venture fund invests in premium body care brand Hanni

BOLD, L’Oréal’s venture capital fund, has announced the addition of ‘clean’ body care brand Hanni to its beauty portfolio via a LinkedIn post

The Beauty Tech Group hails stellar 2025 performance following London IPO filing

Brands CurrentBody and ZIIP drove increased revenue for the beauty device company last year, with the business also benefiting from joining the London Stock Exchange

E.l.f. Beauty promotes Kory Marchisotto to President of Brands

Marchisotto’s appointment comes amid a wider C-suite shuffle at the US beauty business – which owns Hailey Bieber’s Rhode – with Oshiya Savur being named Chief Marketing Officer
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L’Oréal to TRESemmé: Beauty’s ‘groundbreaking’ The Devil Wears Prada 2 collaborations

As the long-awaited sequel of the cult classic film drops, Cosmetics Business rounds up the best The Devil Wears Prada 2 beauty partnerships, including Tangle Teezer, Tweezerman and Lancôme

How four innovation partners are shaping the future of cosmetic development

Industry partners from ingredients, devices, packaging and nutricosmetics highlight the innovation priorities shaping cosmetic development today

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Male Grooming

‘Bro brows’ are trending with Gen Z men in 2026, and this is why

Gen Z men are raising their brow game, seeking fuller-looking but natural styles. Julia Wray explains how ‘bro brows’ have become a mainstay in male grooming
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Digital

MAC Cosmetics’ big bet on TikTok Shop UK is beginning to pay off, but can it last?

MAC Cosmetics has delivered a record-breaking debut on TikTok Shop UK, achieving the highest day one sales for any beauty brand launch in the platform’s category history. The Estée Lauder Companies-owned legacy player explains why this retail ‘pivot’ was necessary
Hair Care

K18 appoints Shark Beauty’s Kleona Mack as CMO

Mack joins the Unilever-owned biotech hair care brand with multiple years experience in beauty marketing, including previous roles with Glossier, L’Oréal and Shark Beauty
Skin Care

Analysis: Is Unilever right to pin all its hopes on beauty?

After completing a staggering $44.8 billion deal to sell its food business, Unilever is betting all of its chips on beauty, personal care and wellness. But is this the right move for the conglomerate, and what does its future hold?
Colour Cosmetics

Dolce & Gabbana names Melinda Melrose as Global Makeup Expert

Melrose is a US MUA who has built her career through make-up tutorials and lifestyle content, and has more than 1.4 million followers on Instagram. She joins D&G as the luxury Italian house’s Global Makeup Expert
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Marketing

Rare Beauty and Haus Labs among beauty’s most inclusive brands. Here’s why…

SeeMe Index’s annual Inclusivity Index for Beauty revealed that Selena Gomez and Lady Gaga’s beauty brands are leading the way when it comes to inclusivity, while Kylie Cosmetics, Chanel and TirTir leave room for improvement
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Body Care

Unilever on boosting its personal care strategy for 2026 and beyond

From Dove’s debut refillable deodorant offering to the impact of its Wild and Dr. Squatch acquisitions, Unilever’s personal care offering only stands to grow further. Chris Barron, GM for Unilever's Personal Care, unveils the giant's goals for 2026
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Manufacturing

Olaplex to Salt & Stone: All the beauty M&A deals of 2026 so far

Estée Lauder Companies, Henkel, and Procter & Gamble are among the beauty giants bolstering their portfolio with acquisitions such as Forest Essentials, Olaplex and Wonderbelly in a busy start to the year for beauty M&A
Regulatory

Medik8 recalls three sunscreen products over safety concerns

Testing of the skin care brand’s Physical Sunscreen SPF50+ found that the product is unlikely to meet the labelled SPF rating
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Packaging

How the Middle East conflict is impacting the beauty industry

As the ongoing conflict continues to destabilise parts of the Middle East, writer Julia Wray explores how the beauty industry has been affected, how companies are navigating the war and the long-term impact of the conflict on the sector
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Ingredients

Hair longevity set to be beauty’s next big movement

As beauty continues to pivot into longevity, the hair care sector is following suit with a new wave of science-led products focused on scalp health, follicle function and long-term maintenance, writes Nyima Jobe

Sponsor content

Sethic launches ILLUMETA, a new super-metabiotic ingredient for 'glass skin glow'

SETHIC is redefining the relationship between beauty and health with a new-category of cosmetic active ingredients called Super-Metabiotics. These complex metabolite...

Eurovetrocap introduces new Upside Down spray pump

New upside down spray pump, ensuring effective dispensing even when inverted

Lubrizol launches Oilkemia 7S polymer, Redefining Texture and Performance in Oil-Based Beauty Formulations

CLEVELAND, Ohio, April 14, 2026 – Lubrizol presents new Oilkemia 7S polymer, a powerful and highly versatile biodegradable rheology modifier designed for oil-based...

Lubrizol Unveils Eyeseryl All-In Peptide, a Breakthrough in Eye Contour Rejuvenation

Where AI Meets Science to Reawaken Tired Eyes. CLEVELAND, Ohio, April 14, 2026 – Pushing the boundaries of skincare innovation, Lubrizol introduces Eyeseryl All-In...

Lubrizol Introduces Arbalon RC-76 Cellulose Liquid: Science-Driven Performance for Sustainable Formulations

CLEVELAND, Ohio, April 14, 2026 – Lubrizol announces the launch of Arbalon RC-76 cellulose liquid, a highly functional, cationic, cellulose-derived rheology modifier...

Chemspec Europe reveals new details about 2026 conference programme

Chemspec Europe has unveiled further details of its highly anticipated conference programme, offering attendees fresh insight into the key themes, sessions and new...

BASF ushers in a new era of collagen science with precision peptide and bio-identical collagen III

NeoHelix Regenerate delivers adaptive collagen rejuvenation for visible improvements in wrinkle appearance and skin tonicity. SkinNexus Collag3n offers next-generation...

Cosmetics Consultants Europe Announces 9th Annual Open Academy in Venice, 22–23 June 2026

Hybrid event to explore the European Commission’s cosmetic regulatory challenges, with online and onsite participation available

Chemspec Europe reveals new details about 2026 conference programme

Chemspec Europe has unveiled further details of its highly anticipated conference programme, offering attendees fresh insight into the key themes, sessions and new...

Antarka unveils ANKros-CPD, a DNA repair active for skin longevity

Antarka introduces ANKros-CPD, a biotechnology-derived active based on an Antarctic scientific discovery. Developed for topical use, it supports DNA repair in the skin by...

Cosmetics Consultants Europe (CCE) - Cosmetics Product Safety Assessment Online Training

Module 6: 'ATB, GMP, Claims, Efficacy, Borderline Products, Statistics, Cos-Vigilance, CPSR’

New launch: Breakthrough 100% natural-origin amino acid derivative Amitose R-green delivers long-lasting moisturisation

We have developed Amitose™ R-green, a novel amino acid derivative that delivers 100% natural-origin, long-lasting moisturisation (launched in April 2026)

Featured companies

Eurovetrocap has been developing, manufacturing and selling for over 30 years, glass and plastic packaging for cosmetic, pharmaceutical and make-up markets. Lubrizol Beauty and Personal Care is the specialist division of Lubrizol Life Science (LLS) an essential product design, development and manufacturing partner to reputable... BASF Personal Care is one of the world’s leading supplier of high-performance ingredients for the personal care industry. The company understands human needs and meets them... An association bringing together consultants across cosmetics, ingredients and personal care, with direct involvement in EU regulation. As a Belgium-chartered member of the EU...
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Latest Media See all

Cosmetics Business Stand Side with Nuon Medical at Luxepack Monaco 2025

Cosmetics Business Stand Side with Nuon Medical at Luxepack Monaco 2025

Cosmetics Business Stand Side with Sharon Personal Care at in-cosmetics Global 2025

Cosmetics Business Stand Side with Sharon Personal Care at in-cosmetics Global 2025

Cosmetics Business Stand Side with Vantage at in-cosmetics Global 2025

Cosmetics Business Stand Side with Vantage at in-cosmetics Global 2025

Cosmetics Business Stand Side with Elementis at in-cosmetics Global 2025

Cosmetics Business Stand Side with Elementis at in-cosmetics Global 2025

Latest Reports See all

‘Bro brows’ are trending with Gen Z men in 2026, and this is why

Gen Z men are raising their brow game, seeking fuller-looking but natural styles. Julia Wray explains how ‘bro brows’ have become a mainstay in male grooming

The ‘beast mode’ fragrance trend is moving into men's body care

So-called ‘beast mode’ fragrance attributes such as performance and longevity are entering body care by combining bold scent profiles with flexible formats

Cosmetics Business reveals the top 5 men’s grooming trends of 2026 in new report

Beast mode body care, ‘bro brows’, solid colognes, ‘anti-grey’ hair serums and workout recovery products are the new trends in men’s grooming this year

Heart transplants and brain tumour treatments are skin care's new inspiration

Brands are delving even deeper into medical and surgical technology to create skin care, as the consumer appetite for science-led frameworks deepens

Company news

MODELROCK celebrates their iconic Ultra Luxe Individual Lashes Makeup artists’ number one favourite lash since 2012
Kaffe Bueno names Thomas Durhuus as CEO Kaffe Bueno has announced the appointment of Thomas Durhuus as Chief Executive Officer, effective 1 February, as the company enters its next phase of growth focused on scale...
Provital continues to evolve with Nina Esposito as new Managing Director for US and Canada This year, as part of our ongoing evolution, Provital is excited to announce the appointment of Nina Esposito as the new Managing Director of Provital LLC, overseeing our...
Squeeze 2.0: better, lighter, greener Eurovetrocap is excited to introduce you the Squeeze 2.0, the enhanced version of our tottle, now even more efficient and sustainable
CEO Pascal Vieilvoye of Concept4 wins EcoVadis Outstanding Sustainability Leadership Award 2025 Concept4 Limited is thrilled to announce that CEO, Pascal Vieilvoye, has been honoured with the prestigious EcoVadis Sustainability Achievement Award 2025
Inolex taps Art Knox as President to drive next phase of customer-focused growth and sustainable innovation Inolex is pleased to announce the appointment of Art Knox as its new President. Knox will lead the company’s strategic vision to deepen customer relationships and drive new...
Revive Collagen announces the appointment of Stephanie Pearce as Global Communications Director
Eurofragance appoints the company’s first three Master Perfumers The fragrance house has awarded the title of Master Perfumer to three of its most experienced Perfumers, reinforcing its leadership position in the industry consolidating its...
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Upcoming events See all

Anti-Ageing Skin Care Conference

23-24 June 2026 | London, UK

Hong Kong International Printing & Packaging Fair

27 - 30 April 2026 | Hong Kong

DeLuxe PrintPack Hong Kong

27 - 30 April 2026 | Hong Kong

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Pure Beauty is a Cosmetics Business’ magazine that prides itself on being beauty’s global outlook. Our award-winning team of journalists explore the forward-looking trends and movements that impact brand owners and retailers around the world.