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Hair Care
Inside John Frieda’s bold and complex rebrand to ‘defend’ its market position
The Kao Corporation-owned heritage brand has just revamped its formulas, packaging and marketing to protect its position in premium mass hair care, while also investing in mood-boosting fragrance technology to take its offering to the next level
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Body Care
Unilever on boosting its personal care strategy for 2026 and beyond
From Dove’s debut refillable deodorant offering to the impact of its Wild and Dr. Squatch acquisitions, Unilever’s personal care offering only stands to grow further. Chris Barron, GM for Unilever's Personal Care, unveils the giant's goals for 2026
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Ingredients
How the Middle East conflict is impacting the beauty industry
As the ongoing conflict continues to destabilise parts of the Middle East, writer Julia Wray explores how the beauty industry has been affected, how companies are navigating the war and the long-term impact of the conflict on the sector
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Pure Beauty
Pure Beauty is a Cosmetics Business’ magazine that prides itself on being beauty’s global outlook. Our award-winning team of journalists explore the forward-looking trends and movements that impact brand owners and retailers around the world.



