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Marketing
Maybelline raises AANHPI representation with all Asian beauty campaign – and it is just the beginning
The ‘Face the Difference’ campaign is a new era of ‘culturally resonant storytelling’ for the L’Oréal-owned make-up company, which celebrates the diversity of Asian Pacific beauty while also driving brand purpose and growth
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Pure Beauty is a Cosmetics Business’ magazine that prides itself on being beauty’s global outlook. Our award-winning team of journalists explore the forward-looking trends and movements that impact brand owners and retailers around the world.