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Jenna Ortega named Dior International Beauty Ambassador

The actress will officially represent the luxury fashion house’s make-up range after wearing Dior on the red carpet

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From age ratings to skin care A to Zs: What’s the legacy of Sephora Kids...

Brands, retailers and parents are getting a grasp on their responsibilities when it comes to getting the right...
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Cosmetics Business Picks: 6 beauty launches out now

From Vera Wang’s wedding-ready scent to LOYA’s new mood-boosting skin care, this week’s beauty launches fuse luxury with function

Savannah James debuts Reframe Beauty in latest celebrity-backed launch

The wife of basketball star LeBron has unveiled a luxury skin care line with three products and more are set to follow
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Analysis: ‘Sephora Kids’ is not to blame for Drunk Elephant’s woes, chasing virality is

Amid lagging sales and a backlash from tweens’ newfound obsession with the brand, can this once mighty skin care start-up regain its former glory?
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iRomaScents launches AI fragrance pop-up in New York

The beauty experience will take place in Soho, New York, between 15 May and 18 May

Huda Beauty drops setting spray claims after Charlotte Tilbury complaint

An influencer's claim that Huda Beauty’s Easy Bake Setting Spray was the ‘strongest setting spray ever’ was challenged by Charlotte Tilbury through The National Advertising Division

Superdrug bets on fashion with marketplace clothing expansion

The move aims to reposition the retailer towards a more personal care and lifestyle-focused offering

Revlon partners with Ice Spice for return to celebrity fragrance market

Fragrance collaboration with Grammy-nominated artist signals new strategic direction for beauty giant

Meet the winners: Pure Beauty Global Awards 2025

Pure Beauty’s leading international awards ceremony showcased the best in the business, with winners including e.l.f. Beauty, Glow Recipe and Sol de Janeiro

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Retail

Sephora breaks out of England with debut Welsh store

The LVMH-owned retailer re-entered the UK market in 2022 and has rapidly expanded with several stores nationwide, including sites in Northern England and Kent
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Male Grooming

Why beard care is itching for its ‘skinification’ moment

As innovation around scalp and hair continues to surge in 2025, beards are being left at the wayside. Will the beauty industry be able to turn this around and give the segment the attention it deserves?
Digital

Update: Dior hit by customer data breach in China amid hacking wave

Dior has warned customers to beware of scam communications after the incident, which follows attacks on UK retailers
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Hair Care

Kérastase launches ‘House of Gloss’ London pop-up to celebrate Gloss Absolu debut

The interactive pop-up in London’s Soho features expert masterclasses, scalp diagnostics and exclusive consumer experiences
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Skin Care

Glow Recipe and Cult Beauty unveil Korean-inspired pop-up

The pop-up aims to celebrate Glow Recipe’s Korean heritage and will offer exclusive merchandise and opportunities to test products
Colour Cosmetics

Nicola Formichetti named Global Creative Director of MAC Cosmetics

Former Mugler and Diesel visionary to lead brand’s next chapter in global creative strategy
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Marketing

Are we in the midst of a beauty brand identity crisis?

As brands compete for consumers’ attention and cash, Lollie Hancock investigates whether branching out across multiple categories or staying in your lane is key to success
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Body Care

Cosmetics Business Picks: 5 beauty launches out now in May

From MAC Cosmetics’ metallic eye crayons to Tata Harper’s new glow-on-the-go essential, these are the fresh drops worth adding to your radar
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Manufacturing

Which organisms are beauty's biggest recall villains?

Ben Elmadi, Technical Manager – Cosmetics, at MSL Solution Providers, warns that cutting corners in testing can lead to significant losses and calls out the biggest offenders
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Regulatory

Opinion: Has DEI become a dirty word in beauty?

At a time when employees are facing threats of diversity and equity rollbacks, Millie Kendall, CEO of the British Beauty Council, explains why the UK beauty industry must support its workforce and go one step further
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Packaging

2025 beauty brand logo trends loved by Gen Z and Gen Alpha

From cozy retro vintage to the use of monograms, 2025’s beauty logos are reflecting Gen Z and Gen Alpha’s tastes, writes Juan Campderà General Manager of creative design agency Aktiva
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Ingredients

How the Yuka app is changing consumer and brand behaviour

Beauty shoppers have a growing interest in what's inside the products they buy – apps like Yuka are fulfilling that need. But what does that mean for brands?

Sponsor content

EPOPACK’s looking ahead and looking behind

Stay up to date in a glance with EPOPACK, this is all you need to know

Custom packaging: A complete journey from idea to execution

Rely on Eurovetrocap's technical and creative expertise to develop packaging that truly elevates your brand

Micro Powders is excited to debut 5 new products to the North American market at NYSCC Suppliers’ Day

The lineup includes three biodegradable fine powders for microplastics replacement in personal care and cosmetics

Exosomes from the outside and inside to protect and revitalise the skin

PhytoCellTec™ Exosomes delivers plant stem cell-derived exosomes from outside into the skin and additionally increases the exosome production by mesenchymal stem cells...

PeoGlow launched to target AGEs-RAGE pathway for clearer skin

ICHIMARU PHARCOS unveils new ingredient to even tone and reduce dullness

20 Years of Cosphatec – Natural Expertise for Modern Formulation Needs

Two decades ago, Cosphatec started with a clear and simple idea: developing natural and effective alternatives to synthetic ingredients in cosmetics

Cloud Beauty makes a strong debut at LuxePack New York 2025

Cloud Beauty marked its debut at LuxePack New York 2025 with an impressive presence that drew the attention of visitors, industry professionals, and fellow exhibitors alike

Haut.AI to present on AI in sustainable cosmetics at Natural Beauty Expo in London

Haut.AI, a pioneer in AI-powered beauty personalisation technologies, is pleased to announce that its CEO and Co-founder, Anastasia Georgievskaya, will be speaking at the...

#100 looks of EPOPACK - look 048

The Dynamic Duo Look - offered in both 30ml and 50ml sizes, this square duo provides a stylish and consistent appearance for your favourite products

Discover Azepur99® at NYSCC 2025, one ingredient, endless possibilities – NYSCC 2025

Azeco Cosmeceuticals is delighted to announce its presence at this year’s NYSCC Suppliers' Day, the premier event for cosmetic science professionals. We invite you to...

Wheaton highlights innovations in sustainable packaging and decorative effects at LuxePack New York 2025

The company reaffirms its expertise in the premium packaging market, presenting new sustainable solutions and advances in decoration

Big names, big issues: Chemspec Europe 2025 to deliver strong insights and momentum at a pivotal time for the chemicals industry

From 4–5 June, the international fine and speciality chemicals industry will gather at Koelnmesse, Germany, for the 38th edition of Chemspec Europe – the sector’s...

Featured companies

Epopack believes packaging can tell stories. Over 30 years, Epopack has been supporting brands to present their value and deliver their stories and messages to the markets Spec-Chem Industry Inc. is a professional supplier of cosmetic ingredients. Since established in 1995, Spec-Chem, as a global strategic vendor, has been providing a wide range... Eurovetrocap has been developing, manufacturing and selling for over 30 years, glass and plastic packaging for cosmetic, pharmaceutical and make-up markets. Caring for people, communities and the planet has always been the driving force behind Provital. We are a customer-oriented company with a clear international outlook, focused...
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Resource Centre

Latest Media See all

Cosmetics Business Stand Side with Spec-Chem Industry Inc at in-cosmetics Global 2025

Cosmetics Business Stand Side with Spec-Chem Industry Inc at in-cosmetics Global 2025

Cosmetics Business Stand Side with Alula Peregrina at in-cosmetics Global 2025

Cosmetics Business Stand Side with Alula Peregrina at in-cosmetics Global 2025

Cosmetics Business Stand Side with Lucas Meyer Cosmetics at in-cosmetics Global 2025

Cosmetics Business Stand Side with Lucas Meyer Cosmetics at in-cosmetics Global 2025

Cosmetics Business Stand Side with Ashland at in-cosmetics Global 2025

Cosmetics Business Stand Side with Ashland at in-cosmetics Global 2025

Latest Reports See all

Why solid perfume is the latest fragrance format to win Gen Z

A fresh wave of solid perfume launches is seeing new and established brands tap into Gen Z’s desire for personalisation and sustainability

Why bedtime fragrances are trending beyond TikTok

As sleep nestles to the centre of beauty and wellness trends, Louise Whitbread explores how bedtime fragrances have moved beyond social virality

Boozy fragrances: the refined scent trend replacing sugary gourmands in 2025

Cognac, whisky and rum are among the boozy notes experiencing a revival in perfumery, luring young male fragrance shoppers with their refined and rebellious twist

Cosmetics Business reveals the top 5 fragrance trends of 2025 in new report

From boozy notes to sleep scents and solid perfumes, the latest trends highlight the transformational effect that young Gen Z consumers are having on fragrance

Careers

Provital continues to evolve with Nina Esposito as new Managing Director for US and Canada This year, as part of our ongoing evolution, Provital is excited to announce the appointment of Nina Esposito as the new Managing Director of Provital LLC, overseeing our...
Accupac names Edward Gotch as its new Chief Executive Officer Gotch assumes leadership as Accupac is poised to capitalise on Growth through strong commercial momentum and operational excellence
Senior Account Manager - London - £65-75,000 (AE691917) Are you a results-driven sales professional from a beauty brand background?
Applications Specialist - South Holland, Netherlands - €60-70,000 (AE692739) Are you an Applications Scientist ready for a big step in career and location?
Gifting Packaging Quality Manager - Amsterdam - €70-80,000 + relocation support (AE691624) Are you an impressive Packaging Engineer or Technician with a flair for the art of gifting?
UK Business Development Manager - Remote, Greater London - £75,000 (AE691446) Are you a technical whizz with success in cosmetic/personal care raw material sales?
Business Development Manager - Remote, Greater London - £75,000 (AE691419) Are you a technical whizz with success in cosmetic/personal care raw material sales?
Squeeze 2.0: better, lighter, greener Eurovetrocap is excited to introduce you the Squeeze 2.0, the enhanced version of our tottle, now even more efficient and sustainable
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Upcoming events See all

Changing the Game for Good: A Decade of the Sustainable Guar Initiative

22 May 2025 | Virtual

Safety Assessment of Cosmetic Products online training. Module 1

27 May 2025 | Virtual

Suppliers' Day 2025

3-4 June 2025 | New York, US

Discover Cosmetics Business

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Pure Beauty is a Cosmetics Business’ magazine that prides itself on being beauty’s global outlook. Our award-winning team of journalists explore the forward-looking trends and movements that impact brand owners and retailers around the world.