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How 100-year-old Weleda plans to dominate the market for another century

Weleda has established its reputation in the beauty industry for more than a century, with hero products such as Skin Food remaining top sellers even to this day. But how exactly does the business plan to stay relevant for the next 100 years?

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Inside John Frieda’s bold and complex rebrand to ‘defend’ its market...

The Kao Corporation-owned heritage brand has just revamped its formulas, packaging and marketing to protect its...
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Saks Global confirms $500 million Restructuring Support Agreement as Chapter 11 progresses

The luxury US retailer commenced voluntary Chapter 11 proceedings in January 2026, but is on track to potentially exit bankruptcy this summer
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Kylie Jenner’s Sprinter unveils k2o to support hydration, recovery and skin health

The entrepreneur and founder of Kylie Cosmetics is adding a beauty-focused arm to her beverage brand, Sprinter, with the launch of hydration and skin health sub brand k2o by Sprinter

Hailey and Justin Bieber debut first Rhode collaboration ahead of Coachella

Hailey Bieber has enlisted husband, singer Justin Bieber, to launch Rhode x The Biebers, which sees the e.l.f. Beauty-owned brand enter into ‘spotwear’ alongside two limited edition launches

Shiseido’s Romain Carrega tasked with accelerating Gallinée’s ‘growth’ in Europe

The Shiseido executive will lead the microbiome skin care brand’s European expansion, building on its tenfold increase in its pharmacy distribution network during this ‘new phase of growth’
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Almay taps Miranda Kerr as face of brand relaunch

As the brand enters a ‘transformative’ new chapter amid a relaunch, Almay has teamed up with Australian model Miranda Kerr to front this next phase

Lush hosts event at London’s Outernet to promote Super Mario Galaxy Movie collection

The British beauty retailer has teamed up with Universal Products & Experiences, Illumination and Nintendo to create a limited edition collection inspired by the new The Super Mario Galaxy Movie
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Beauty’s growing hunger for food and beverage partnerships

From product collaborations to limited-edition cafe takeovers, beauty and wellness is slowly but surely cementing itself as a subcategory of the food and beverage industry through marketing campaigns, sweet-like supplements and skus that look, feel and smell good enough to eat

Weleda, Pinterest, Isle of Paradise and more among the Pure Beauty Awards judging panel

Entrants to this year's Pure Beauty Awards will be putting their products in front of our expert panel of judges for the 25th anniversary edition of the awards

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Male Grooming

Cosmetics Business reveals the top 5 men’s grooming trends of 2026 in new report

Beast mode body care, ‘bro brows’, solid colognes, ‘anti-grey’ hair serums and workout recovery products are the new trends in men’s grooming this year
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Digital

TikTok Shop hosts UK Spring Sale pop-up to spotlight bestselling beauty brands

TikTok Shop is ramping up awareness for its in-app Spring Sale with the launch of an immersive beauty pop-up in London, which claims to bridge the ‘online-offline’ shopping experience
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Hair Care

Exclusive: TRESemmé named signature hair care brand of The Devil Wears Prada 2

The Unilever-owned hair care brand has unveiled a ‘cultural moment’ collaboration with 20th Century Studios’ upcoming movie, The Devil Wears Prada 2, stating it ‘provides a compelling platform to connect with our audience in a meaningful way’
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Skin Care

Beiersdorf ramps up innovation with €100 million skin care venture capital fund

The German beauty giant behind Nivea and Eucerin is doubling down on innovation with fresh funding to back start-ups which are developing breakthroughs in areas such as longevity science, biotechnology and artificial intelligence (AI)
Colour Cosmetics

Estée Lauder Companies hails ‘milestone’ moment in restructuring efforts

The beauty giant’s ‘Profit Recovery and Growth Plan’ (PRGP) has reached an ‘important milestone’, with the programme on track to deliver annual savings at ‘the high-end’ of its target range of between $0.8 billion to $1 billion
Marketing

Roblox ramps up beauty with avatar make-up customisation

Cosmetics giant e.l.f. Beauty has teamed up with creators on the online gaming platform to create avatar make-up looks using the new feature, and other beauty brands will be able to do the same
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Body Care

Unilever on boosting its personal care strategy for 2026 and beyond

From Dove’s debut refillable deodorant offering to the impact of its Wild and Dr. Squatch acquisitions, Unilever’s personal care offering only stands to grow further. Chris Barron, GM for Unilever's Personal Care, unveils the giant's goals for 2026
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Manufacturing

Olaplex to Salt & Stone: All the beauty M&A deals of 2026 so far

Estée Lauder Companies, Henkel, and Procter & Gamble are among the beauty giants bolstering their portfolio with acquisitions such as Forest Essentials, Olaplex and Wonderbelly in a busy start to the year for beauty M&A
Regulatory

Medik8 recalls three sunscreen products over safety concerns

Testing of the skin care brand’s Physical Sunscreen SPF50+ found that the product is unlikely to meet the labelled SPF rating
Packaging

Aptar names Gael Touya President and CEO as company enters ‘next phase of growth’

Touya, who most recently served as Aptar Pharma President, will succeed Stephan Tanda, who has served as President and CEO of the firm since 2017
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Ingredients

Beauty’s World War Z: ‘Zombie cells’ are the new longevity buzzword

‘Zombie cells’ are the latest buzzword in longevity. Julia Wray explores why, when it comes to skin ageing, these undead troublemakers are less horror story and more opportunity

Sponsor content

EpiSnow: Bioactive Innovation for Youthful, Resilient Skin

EpiSnow is a unique cosmetic active ingredient derived from snow algae, extremophile microorganisms that grow on snowfields in the alpes

LipoTrue to unveil next generation actives at incos Global Paris 2026

Over its ten years, the company has built a portfolio of 45 actives, developed a strong innovation pipeline, and refined an approach that blends advanced science with deep...

Vantage launches five new ingredients

These will be unveiled with the campaign "Beautiful Empathy", a call out for humanity in the ai era of the cosmetic ecosystem

FutureSkin Nova by Parfex: shaping the next generation of beauty

The eight fragrances are crafted using Iberchem technologies and applied in innovative personal care bases enriched with Croda actives. Presented in playful, experimental...

Givaudan Active Beauty and Haut.AI Showcase AI-Powered Ingredient Innovations at in-cosmetics Global 2026

Givaudan Active Beauty, the reference in high-precision beauty ingredients, has partnered with Haut.AI, an award-winning leader in AI and skin intelligence, to spotlight a...

Provital opens a new era in body care with Intensilk and Sculpup

Together, these two actives redefine body care by merging scientific precision with aesthetic performance, opening new pathways for high-performance, results-driven solutions

At Cosmopack 2026, Marchesini Group Beauty presents a new innovation on its Turbo- Mek 150

The innovations to be presented by Marchesini Group Beauty at Cosmopack 2026 will include a new process technology called Turbo 3D, developed in-house to meet the growing...

From Product Drops to TikTok Trends: How Beauty Brands Scale with Lemonpath

If there’s one thing the beauty industry knows how to do, it’s shift gears at lightning speed. One minute a serum is quietly sitting on a shelf, and the next it’s...

New global report reveals over half of UK young adults have engaged with wellness technology amid rapid surge in popularity

1st April 2026, London, UK – Today, premium wellness brand BON CHARGE™ launched its inaugural Global Wellness Tech Trend Report highlighting a rapid surge in...

Solabia USA celebrates grand opening of new North American Headquarters and Customer Experience Centre

Solabia USA proudly celebrated the grand opening of its new North American headquarters, including the opening of its new R&D laboratory and Customer Experience Center

Cosmoprof Worldwide Bologna 2026 closes with outstanding results

The 57th edition concludes with extremely positive results, confirming the event’s strategic role for the global cosmetics industry, even within a complex international...

Beyond Beauty by BASF: Authentic+ Just you.

From sculpting the body through exercise, improving health via lifestyle changes to altering facial features with personal care products and cosmetic procedures — the...

Featured companies

Mibelle Biochemistry designs and develops innovative, high-quality actives based on naturally derived compounds and profound scientific know-how LipoTrue acts as a central R&D engine integrating cutting edge technology platforms in order to provide advanced active ingredients with proven and solid efficacies. Our... Founded on a heritage of caring, curiosity, and belief in the power of natural chemistry, our entrepreneurial spirit drives us in our quest to always find a better way. We... PARFEX is a distinguished Fragrance House rooted in Grasse, Provence, France, the heart of the global fragrance industry. With a 40-year heritage, PARFEX is dedicated to...
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Latest Media See all

Cosmetics Business Stand Side with Nuon Medical at Luxepack Monaco 2025

Cosmetics Business Stand Side with Nuon Medical at Luxepack Monaco 2025

Cosmetics Business Stand Side with Sharon Personal Care at in-cosmetics Global 2025

Cosmetics Business Stand Side with Sharon Personal Care at in-cosmetics Global 2025

Cosmetics Business Stand Side with Vantage at in-cosmetics Global 2025

Cosmetics Business Stand Side with Vantage at in-cosmetics Global 2025

Cosmetics Business Stand Side with Elementis at in-cosmetics Global 2025

Cosmetics Business Stand Side with Elementis at in-cosmetics Global 2025

Latest Reports See all

Cosmetics Business reveals the top 5 men’s grooming trends of 2026 in new report

Beast mode body care, ‘bro brows’, solid colognes, ‘anti-grey’ hair serums and workout recovery products are the new trends in men’s grooming this year

Heart transplants and brain tumour treatments are skin care's new inspiration

Brands are delving even deeper into medical and surgical technology to create skin care, as the consumer appetite for science-led frameworks deepens

Retinoids to peptides: 5 hero ingredients being optimised in skin care

They’re not new, they’re better than ever. Retinoids, peptides, vitamin C, ceramides and niacinamide are being upgraded for the latest skin care products

Beta-glucan is the skin barrier hero of 2026

This healing and hydrating ingredient is rapidly emerging as a multi-tasking saviour for sensitive skin, writes Megan Fahy

Company news

MODELROCK celebrates their iconic Ultra Luxe Individual Lashes Makeup artists’ number one favourite lash since 2012
Kaffe Bueno names Thomas Durhuus as CEO Kaffe Bueno has announced the appointment of Thomas Durhuus as Chief Executive Officer, effective 1 February, as the company enters its next phase of growth focused on scale...
Provital continues to evolve with Nina Esposito as new Managing Director for US and Canada This year, as part of our ongoing evolution, Provital is excited to announce the appointment of Nina Esposito as the new Managing Director of Provital LLC, overseeing our...
Squeeze 2.0: better, lighter, greener Eurovetrocap is excited to introduce you the Squeeze 2.0, the enhanced version of our tottle, now even more efficient and sustainable
CEO Pascal Vieilvoye of Concept4 wins EcoVadis Outstanding Sustainability Leadership Award 2025 Concept4 Limited is thrilled to announce that CEO, Pascal Vieilvoye, has been honoured with the prestigious EcoVadis Sustainability Achievement Award 2025
Inolex taps Art Knox as President to drive next phase of customer-focused growth and sustainable innovation Inolex is pleased to announce the appointment of Art Knox as its new President. Knox will lead the company’s strategic vision to deepen customer relationships and drive new...
Revive Collagen announces the appointment of Stephanie Pearce as Global Communications Director
Eurofragance appoints the company’s first three Master Perfumers The fragrance house has awarded the title of Master Perfumer to three of its most experienced Perfumers, reinforcing its leadership position in the industry consolidating its...
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Upcoming events See all

Packaging Innovation in Beauty: Sustainability, Materials & Consumer Experience

30 April and 7 May 2026 | Virtual

Cosmoprof CBE ASEAN Bangkok

24-26 June 2026 | Bangkok, Thailand

The Future of Sun Care: Innovation, Ingredients & Global Compliance

25 June and 2 July 2026 | Virtual

Discover Cosmetics Business

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Pure Beauty is a Cosmetics Business’ magazine that prides itself on being beauty’s global outlook. Our award-winning team of journalists explore the forward-looking trends and movements that impact brand owners and retailers around the world.