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Maybelline New York updates its 35-year-old ‘Maybe she’s born with it’ tagline
The L’Oréal-owned make-up brand has revamped its famous tagline, which first debuted in 1991, to reflect the brand’s “next chapter” and how women see beauty today. Sandrine Jolly, Global Brand President of Maybelline New York, reveals the new tagline and campaign with Miley Cyrus below
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Skin Care
![Estée Lauder unveils ‘breakthrough’ platform to accelerate skin science and longevity innovations]()
Estée Lauder unveils ‘breakthrough’ platform to accelerate skin science and longevity innovations
Estée Lauder Companies’ new Mastering Skin Longevity platform claims to look beyond the study of individual hallmarks of ageing by placing the focus on the ‘master regulators of skin longevity’, helping to advance skin science for brands The Ordinary, Clinique, La Mer and Dr.Jart+
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Colour Cosmetics
![Rhode, Cécred and Cetaphil named in Google’s most searched for gifts 2026 list]()
Rhode, Cécred and Cetaphil named in Google’s most searched for gifts 2026 list
Google’s Holiday 100 highlights the top trending gifts of the year in the US across a range of categories, with beauty brands Rhode, Cécred, Cetaphil, Tower 28 and Summer Fridays all making the search engine’s 2026 list
Marketing
![Kiko Milano partners with Stabilo on limited-edition highlighter-shaped lip tints]()
Kiko Milano partners with Stabilo on limited-edition highlighter-shaped lip tints
The Stabilo x Kiko Milano limited-edition lip tint collection combines the Italian make-up brand’s expertise in cosmetics with the German writing instrument manufacturer’s iconic Boss Mini highlighters product design
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Body Care
![Cosmetics Business picks: 20 of the best Christmas gift sets for 2026]()
Cosmetics Business picks: 20 of the best Christmas gift sets for 2026
With the festive period just around the corner, beauty brands are launching limited-edition gifting options, from full routine sets to decorative baubles adorned with products. CB rounds up 20 of the best Christmas gift sets for this holiday season
Digital
![Beauty's new flex is specificity and brands need to learn to translate it]()
Beauty's new flex is specificity and brands need to learn to translate it
Search is changing in a way that it has not for decades, as people move from text-based searches towards visual-first discovery. Ayesha Mace, Head of Beauty at Pinterest UK, explains why in this phase, translation and specificity is what wins
Ingredients
![Puig CEO wants the company to become a ‘global dermocosmetics champion’]()
Puig CEO wants the company to become a ‘global dermocosmetics champion’
Puig CEO Jose Manuel Albesa spoke on the importance of the beauty company carving its place in the dermocosmetics category, bolstering its offering by taking full ownership of Isdin next year and planning to double the sales of Uriage by 2032
Regulatory
![Mercury, lead and methanol discovered in seized counterfeit cosmetics in the UK]()
Mercury, lead and methanol discovered in seized counterfeit cosmetics in the UK
An investigation by the Intellectual Property Office (IPO) found that four in ten seized counterfeit cosmetics tested failed safety checks, and the IPO is highlighting these risks via a new ‘Face the Fakes’ campaign
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Male Grooming
![Updated: 31 of the best beauty advent calendars for 2026 – from fragrance to K-beauty]()
Updated: 31 of the best beauty advent calendars for 2026 – from fragrance to K-beauty
As beauty retailers and companies Boots, Space NK, Liberty and Selfridges open up orders for their 2026 advent calendar offerings, Cosmetics Business rounds-up 31 of the best to help you countdown to Christmas
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