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L’Oréal to Primark: PDRN is continuing to go mainstream thanks to these launches
Luxe brands such as Dior and Clinique, along with mass market names such L’Oréal Paris, The Ordinary and even Primark, have recently launched PDRN products as the viral ingredient enters the mainstream
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Colour Cosmetics
![Louis Vuitton marks first anniversary of La Beauté with £2,490 Dame Pat McGrath figurine]()
Louis Vuitton marks first anniversary of La Beauté with £2,490 Dame Pat McGrath figurine
The luxury house is celebrating the one-year anniversary of its make-up collection La Beauté with a special edition of its house mascot Vivienne, which pays tribute to the line’s Creative Cosmetics Director, Dame Pat McGrath
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Digital
![Estée Lauder Companies’ UK boss eyes ‘levers of growth’ and TikTok Shop after global turnaround]()
Estée Lauder Companies’ UK boss eyes ‘levers of growth’ and TikTok Shop after global turnaround
Pernilla Nyberg, Senior VP and GM of Estée Lauder Companies UK & Ireland, tells Cosmetics Business how the beauty business’ global ‘Beauty Reimagined’ strategy has ignited “multiple levers of growth” and the opportunities of TikTok Shop
Regulatory
![Procter & Gamble drops claims on Braun IPL device following Italian competition authority investigation]()
Procter & Gamble drops claims on Braun IPL device following Italian competition authority investigation
The investigation by Italy’s competition authority, Autorità Garante della Concorrenza e del Mercato (AGCM), was into the company’s adverts for a Braun hair removal device, which it said may have misled consumers
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Packaging
![Fenty Skin, Glow Recipe and Huda Beauty’s eye patch packaging ‘K-drama’. What do the experts think?]()
Fenty Skin, Glow Recipe and Huda Beauty’s eye patch packaging ‘K-drama’. What do the experts think?
Rihanna’s Fenty Skin, Huda Beauty and Glow Recipe have sparked conversation around their new under-eye patch products, all served up in slices via a grinder-style K-beauty innovation, but strikingly similar to one another. Experts weigh in on what this all says about the design and manufacturing process for beauty products in 2026
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Male Grooming
![Pinterest’s 2026 Men’s Trend Report: beard fade and fragrance wardrobe top beauty search terms]()
Pinterest’s 2026 Men’s Trend Report: beard fade and fragrance wardrobe top beauty search terms
As Pinterest unveils its 2026 Men’s Trend Report, Tom Spratt, Beauty Lead at the visual search and discovery platform, explains why the biggest opportunity in men’s beauty begins before the mirror, with grooming no longer an isolated experience
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