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Almay taps Miranda Kerr as face of brand relaunch

As the brand enters a ‘transformative’ new chapter amid a relaunch, Almay has teamed up with Australian model Miranda Kerr to front this next phase

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Inside John Frieda’s bold and complex rebrand to ‘defend’ its market...

The Kao Corporation-owned heritage brand has just revamped its formulas, packaging and marketing to protect its...
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Lush hosts event at London’s Outernet to promote Super Mario Galaxy Movie collection

The British beauty retailer has teamed up with Universal Products & Experiences, Illumination and Nintendo to create a limited edition collection inspired by the new The Super Mario Galaxy Movie
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Beauty’s growing hunger for food and beverage partnerships

From product collaborations to limited-edition cafe takeovers, beauty and wellness is slowly but surely cementing itself as a subcategory of the food and beverage industry through marketing campaigns, sweet-like supplements and skus that look, feel and smell good enough to eat
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Unilever on boosting its personal care strategy for 2026 and beyond

From Dove’s debut refillable deodorant offering to the impact of its Wild and Dr. Squatch acquisitions, Unilever’s personal care offering only stands to grow further. Chris Barron, GM for Unilever's Personal Care, unveils the giant's goals for 2026
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Cosmetics Business reveals the top 5 men’s grooming trends of 2026 in new report

Beast mode body care, ‘bro brows’, solid colognes, ‘anti-grey’ hair serums and workout recovery products are the new trends in men’s grooming this year

Medik8 recalls three sunscreen products over safety concerns

Testing of the skin care brand’s Physical Sunscreen SPF50+ found that the product is unlikely to meet the labelled SPF rating

Estée Lauder Companies hails ‘milestone’ moment in restructuring efforts

The beauty giant’s ‘Profit Recovery and Growth Plan’ (PRGP) has reached an ‘important milestone’, with the programme on track to deliver annual savings at ‘the high-end’ of its target range of between $0.8 billion to $1 billion

Lush reports full-year 2025 results rise despite hit from cocoa price surge

The British beauty retailer said poor harvests in West Africa, driven by adverse weather and crop disease, resulted in cocoa prices increasing by more than 400% last year

Weleda, Pinterest, Isle of Paradise and more among the Pure Beauty Awards judging panel

Entrants to this year's Pure Beauty Awards will be putting their products in front of our expert panel of judges for the 25th anniversary edition of the awards

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Male Grooming

Exclusive: REHAB. to bring Prescription Bar to Selfridges’ The Beauty Spot

The department store’s experimental beauty retail concept, The Beauty Spot, is set to be taken over by REHAB., marking the first-ever hair care brand to take residency in the pop-up space
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Digital

TikTok Shop hosts UK Spring Sale pop-up to spotlight bestselling beauty brands

TikTok Shop is ramping up awareness for its in-app Spring Sale with the launch of an immersive beauty pop-up in London, which claims to bridge the ‘online-offline’ shopping experience
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Hair Care

Exclusive: TRESemmé named signature hair care brand of The Devil Wears Prada 2

The Unilever-owned hair care brand has unveiled a ‘cultural moment’ collaboration with 20th Century Studios’ upcoming movie, The Devil Wears Prada 2, stating it ‘provides a compelling platform to connect with our audience in a meaningful way’
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Skin Care

Beiersdorf ramps up innovation with €100 million skin care venture capital fund

The German beauty giant behind Nivea and Eucerin is doubling down on innovation with fresh funding to back start-ups which are developing breakthroughs in areas such as longevity science, biotechnology and artificial intelligence (AI)
Colour Cosmetics

Mary Kay Inc co-founder Richard R. Rogers dies

Rogers, who co-founded the cosmetics company with his mother, Mary Kay Ash, in 1963, has passed away aged 82
Marketing

Roblox ramps up beauty with avatar make-up customisation

Cosmetics giant e.l.f. Beauty has teamed up with creators on the online gaming platform to create avatar make-up looks using the new feature, and other beauty brands will be able to do the same
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Body Care

5 new-era beauty trend upgrades seen at Cosmoprof Worldwide Bologna 2026

The beauty industry’s version of the Olympics returned to Bologna, Italy, this month with thousands of brands showcasing their newest cosmetic innovations and launches. Discover five recycled beauty trends that are entering new eras following upgrades
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Manufacturing

Olaplex to Salt & Stone: All the beauty M&A deals of 2026 so far

Estée Lauder Companies, Henkel, and Procter & Gamble are among the beauty giants bolstering their portfolio with acquisitions such as Forest Essentials, Olaplex and Wonderbelly in a busy start to the year for beauty M&A
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Regulatory

Talc-free innovation: the benefits and challenges of replacement materials

As demand for talc-free options soars, Claire Summers, Technical Development Manager of Azelis, evaluates the benefits and drawbacks of replacement materials
Packaging

Aptar names Gael Touya President and CEO as company enters ‘next phase of growth’

Touya, who most recently served as Aptar Pharma President, will succeed Stephan Tanda, who has served as President and CEO of the firm since 2017
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Ingredients

Beauty’s World War Z: ‘Zombie cells’ are the new longevity buzzword

‘Zombie cells’ are the latest buzzword in longevity. Julia Wray explores why, when it comes to skin ageing, these undead troublemakers are less horror story and more opportunity

Sponsor content

At Cosmopack 2026, Marchesini Group Beauty presents a new innovation on its Turbo- Mek 150

The innovations to be presented by Marchesini Group Beauty at Cosmopack 2026 will include a new process technology called Turbo 3D, developed in-house to meet the growing...

From Product Drops to TikTok Trends: How Beauty Brands Scale with Lemonpath

If there’s one thing the beauty industry knows how to do, it’s shift gears at lightning speed. One minute a serum is quietly sitting on a shelf, and the next it’s...

New global report reveals over half of UK young adults have engaged with wellness technology amid rapid surge in popularity

1st April 2026, London, UK – Today, premium wellness brand BON CHARGE™ launched its inaugural Global Wellness Tech Trend Report highlighting a rapid surge in...

Solabia USA celebrates grand opening of new North American Headquarters and Customer Experience Centre

Solabia USA proudly celebrated the grand opening of its new North American headquarters, including the opening of its new R&D laboratory and Customer Experience Center

Cosmoprof Worldwide Bologna 2026 closes with outstanding results

The 57th edition concludes with extremely positive results, confirming the event’s strategic role for the global cosmetics industry, even within a complex international...

Beyond Beauty by BASF: Authentic+ Just you.

From sculpting the body through exercise, improving health via lifestyle changes to altering facial features with personal care products and cosmetic procedures — the...

Seppic invites the industry on a "Cosmos Beauty Odyssey" at in-cosmetics

Seppic invites the industry on a "Cosmos Beauty Odyssey" for in-cosmetics. This formulation collection is the technical answer to the demand for increasingly sensorial and...

Shell Chemicals will attend in-cosmetics global 2026 - Booth 2J20

The Shell Chemicals team is excited to attend in-cosmetics global this April, where we’ll discuss our product versatility across a wide range of formulations

Explore Every Aspect of Sun Protection and Beyond

Courage + Khazaka will present their new and innovative TopiPen® system at the in-cosmetics

Syensqo strengthens its commitment to responsible, high-performance beauty innovations at in-cosmetics Global 2026

New hair and skin care solutions will be unveiled, including an advanced biotech peptide and a novel ceramide delivery technology

In Paris, Naolys unveils two new expressions of plant cell intelligence

With these new developments, Naolys reveals the evolving potential of its patented plant cell biotechnology, designed to address key skin concerns, from inflammaging to...

X-Rite Pantone: 15 Years of Advancing Color Excellence in Cosmetics

Explore leading color measurement, formulation, and quality control solutions at the X-Rite Pantone booth 1D40 (Testing Zone). Learn how to accelerate formulation,...

Featured companies

We design and produce a wide range of packaging machines and lines for the pharmaceutical and cosmetic industry, designed to promptly respond to any kind of request, from... Lemonpath offers comprehensive logistics, contract packing, and pre-retailing services tailored to meet the specific needs of retail and eCommerce clients. Solutions include... BON CHARGE is a global leader in science-backed wellness technology innovations with over 325,000 happy customers, shipping to 137 countries. Founded in 2017 by husband and... Drawing on more than 40 years of experience in the design, Research & Development, manufacture and commercialisation of cosmetic active ingredients, conforming to international...
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Latest Media See all

Cosmetics Business Stand Side with Nuon Medical at Luxepack Monaco 2025

Cosmetics Business Stand Side with Nuon Medical at Luxepack Monaco 2025

Cosmetics Business Stand Side with Sharon Personal Care at in-cosmetics Global 2025

Cosmetics Business Stand Side with Sharon Personal Care at in-cosmetics Global 2025

Cosmetics Business Stand Side with Vantage at in-cosmetics Global 2025

Cosmetics Business Stand Side with Vantage at in-cosmetics Global 2025

Cosmetics Business Stand Side with Elementis at in-cosmetics Global 2025

Cosmetics Business Stand Side with Elementis at in-cosmetics Global 2025

Latest Reports See all

Cosmetics Business reveals the top 5 men’s grooming trends of 2026 in new report

Beast mode body care, ‘bro brows’, solid colognes, ‘anti-grey’ hair serums and workout recovery products are the new trends in men’s grooming this year

Heart transplants and brain tumour treatments are skin care's new inspiration

Brands are delving even deeper into medical and surgical technology to create skin care, as the consumer appetite for science-led frameworks deepens

Retinoids to peptides: 5 hero ingredients being optimised in skin care

They’re not new, they’re better than ever. Retinoids, peptides, vitamin C, ceramides and niacinamide are being upgraded for the latest skin care products

Beta-glucan is the skin barrier hero of 2026

This healing and hydrating ingredient is rapidly emerging as a multi-tasking saviour for sensitive skin, writes Megan Fahy

Company news

MODELROCK celebrates their iconic Ultra Luxe Individual Lashes Makeup artists’ number one favourite lash since 2012
Kaffe Bueno names Thomas Durhuus as CEO Kaffe Bueno has announced the appointment of Thomas Durhuus as Chief Executive Officer, effective 1 February, as the company enters its next phase of growth focused on scale...
Provital continues to evolve with Nina Esposito as new Managing Director for US and Canada This year, as part of our ongoing evolution, Provital is excited to announce the appointment of Nina Esposito as the new Managing Director of Provital LLC, overseeing our...
Squeeze 2.0: better, lighter, greener Eurovetrocap is excited to introduce you the Squeeze 2.0, the enhanced version of our tottle, now even more efficient and sustainable
CEO Pascal Vieilvoye of Concept4 wins EcoVadis Outstanding Sustainability Leadership Award 2025 Concept4 Limited is thrilled to announce that CEO, Pascal Vieilvoye, has been honoured with the prestigious EcoVadis Sustainability Achievement Award 2025
Inolex taps Art Knox as President to drive next phase of customer-focused growth and sustainable innovation Inolex is pleased to announce the appointment of Art Knox as its new President. Knox will lead the company’s strategic vision to deepen customer relationships and drive new...
Revive Collagen announces the appointment of Stephanie Pearce as Global Communications Director
Eurofragance appoints the company’s first three Master Perfumers The fragrance house has awarded the title of Master Perfumer to three of its most experienced Perfumers, reinforcing its leadership position in the industry consolidating its...
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Upcoming events See all

Packaging Innovation in Beauty: Sustainability, Materials & Consumer Experience

30 April and 7 May 2026 | Virtual

Cosmoprof CBE ASEAN Bangkok

24-26 June 2026 | Bangkok, Thailand

The Future of Sun Care: Innovation, Ingredients & Global Compliance

25 June and 2 July 2026 | Virtual

Discover Cosmetics Business

Expect real-time breaking news, cutting-edge trend analysis, regulatory updates, and in-depth interviews with industry pioneers.

Gain a competitive edge by accessing the latest global business insights, all consolidated in one place.

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Pure Beauty is a Cosmetics Business’ magazine that prides itself on being beauty’s global outlook. Our award-winning team of journalists explore the forward-looking trends and movements that impact brand owners and retailers around the world.