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Update: Why beauty is accelerating its Formula 1 partnerships in 2025

Beauty stands to gain from the lucrative F1 industry, with hair care and styling brand Wella Professional joining the likes of Elemis, Givenchy and LVMH in the race

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Boots’ CMO Pete Markey departs after four years

The executive, who delivered some of the UK health and beauty retailer’s biggest campaigns, is leaving to start...
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Exclusive: Estée Lauder Companies UK&I appoints VP & General Manager, Makeup & Artistry Cluster

Sara Staniford will steer the beauty giant’s UK and Ireland Makeup & Artistry Cluster, which comprises MAC Cosmetics, Bobbi Brown and Too Faced

Olympian Suni Lee fronts Tatcha’s campaign for Dewy Milk Moisturiser launch

The gymnast stars in Tatcha’s latest campaign as the Japanese skin care brand debuts its most-requested product
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REN Skincare closure lesson: why beauty giants must bring scrappy indie agencies into the M&A mix

Following Ren Skincare’s closure this year, consultant Viola Levy argues why beauty conglomerates need to pay attention not just to indie brands, but to those indie agencies that helped build them

e.l.f. Beauty and Pinterest create AI-powered beauty tool to ‘democratise’ colour analysis

‘Color e.l.f.nalysis’ will help users discover shades that match with their individual colour story, before leading them to a curated board of shoppable e.l.f. Beauty make-up products tailored to them
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Huda Beauty and Rimmel London are proving that music is the next beauty frontier

Huda Kattan’s cosmetics brand, L’Oréal’s Kiehl’s and Coty’s Rimmel London are among the beauty business tapping into music to solidify their brands and products in the minds of consumers

Harvey Nichols names Lucy McPhail Beauty Buying & Merchandising Director

The appointment comes as the luxury retailer accelerates its transformation strategy with a sharpened focus on core fashion and beauty categories
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Can stick innovations encourage greater sunscreen use?

Demand for the format is rising thanks to its precision and mess-free application on the go

Entries now open for the Pure Beauty Awards 2025

The 24th edition of the awards is looking for the best beauty launches that have entered into the UK market between July 2024 and July 2025

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Retail

Charlotte Tilbury ramps up UK retail footprint with first Brighton store

Charlotte Tilbury Beauty is set to open a new retail concept in the heart of Brighton, marking the Puig-owned brand’s first standalone store in the seaside city
Male Grooming

Dr. Squatch sparks backlash after launching Sydney Sweeney bathwater soap

The “very real” limited edition bar will go on sale in June but has left some questioning the move
Digital

L’Oréal teams up with start-up Omi to create 3D gen AI brand product imagery at scale

The collaboration with the 3D gen AI virtual studio will enable the beauty giant to streamline its image creation process and accelerate product launches, saving time and money
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Hair Care

Typology’s scalp-focused hair care range makes US debut

Expanding into the US market was the next logical step for the brand to bring the range to more consumers globally, building on its European customer base
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Skin Care

Exclusive: CurrentBody CEO joins British Beauty Council’s Advisory Board to better serve beauty tech

CurrentBody founder Laurence Newman will work to improve the representation of beauty tech on the council and further the segment’s opportunities in the industry
Colour Cosmetics

NYX taps ‘baddies’ Paris Hilton and Saweetie for viral products campaign

The socialite and US rapper will appear in social media videos and on billboards to promote the make-up brands Butter Gloss and The Face Glue Gripping Primer
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Marketing

Maybelline raises AANHPI representation with all Asian beauty campaign – and it is just the beginning

The ‘Face the Difference’ campaign is a new era of ‘culturally resonant storytelling’ for the L’Oréal-owned make-up company, which celebrates the diversity of Asian Pacific beauty while also driving brand purpose and growth
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Body Care

Sol de Janeiro to host UK roadshow to celebrate ‘bold’ new launch

The Brazilian brand’s pop-up will showcase its most sensorial body product yet, Body Badalada Vitamin-Infused Lotion, which is a Sephora global exclusive
Manufacturing

Glassmaker Verescence sold by Stirling Square in multimillion-euro deal

A consortium of investment firms have taken over the 130-year-old French manufacturer which supplies Chanel, L’Oréal and LVMH
Regulatory

Sephora exec and ex-Estée Lauder boss join British Beauty Council’s board of directors

Sarah Boyd, Managing Director of Sephora UK, and Sue Fox, former President of Estée Lauder UKI, have joined the council to support its work
Packaging

L’Oréal pushes to make beauty refills ‘the new norm’ in first global cross-brand campaign

The French beauty giant will promote the benefits of refills for World Refill Day in a new campaign that includes brands such as Lancôme, La Roche-Posay and Kérastase
Ingredients

Syensqo cuts the ribbon on its largest microbiology lab globally

The manufacturer of specialty chemicals has inaugurated its new lab in France, which will use microbiology, (eco-)toxicology and biotechnology to accelerate the development of eco-friendly personal care products

Sponsor content

Revieve and Simon Ourian M.D. debut first-ever AI skincare and nutrition experience, ushering in a new era of holistic wellness

Beauty tech leader and wellness collective bridge skin health and nutrition with advanced AI-powered solution

Founder of Haut.AI wins Digiday Future Leader Award

Anastasia Georgievskaya, Co-Founder and CEO of Haut.AI, has been recognised as a 2025 Digiday Future Leader in the Technology Provider category. The award honours her...

Kolmar Korea develops recyclable sheet mask pouch leading global sustainability

South Korea's leading cosmetics ODM (original design manufacturer) Kolmar Korea announced that it has developed a recyclable paper pouch for sheet masks as part of its...

Haut.AI named Finalist for Best Breakthrough Technology (Omnichannel) at 2025 BeautyMatter Awards

Haut.AI, a leading AI technology provider for skincare and wellness, has been named a finalist in the Best Breakthrough Technology (Omnichannel) category at the 2025...

Custom Packaging: From Idea to Execution

With years of experience in the beauty industry and access to top-tier resources, expertise and technology, Vetroplas, with partner Eurovetrocap, creates both standard...

Provital Expands Global Presence with New Subsidiary in Germany

As part of its ongoing international growth strategy, Provital is proud to announce the opening of its newest subsidiary, Provital Cosmetic Ingredients GmbH, in Germany

Ely, the new low-impact bottle line with a contemporary design

We are excited to introduce ELY, the new bottle line by Eurovetrocap that combines contemporary aesthetics, functionality and environmental consciousness. Made from 100%...

In the midst of its 35th anniversary year Eurofragance invests €10M to expand its manufacturing plant in Barcelona

The fragrance house is extending its main production site and tripling the production capacity of its facilities in Rubí

Azelaic acid: a safe, skin-friendly alternative to benzoyl peroxide

Amid rising concerns about benzoyl peroxide’s potential to generate benzene— a known potential carcinogen—formulators and skincare brands are urgently seeking safe,...

TOSLA Nutricosmetics Earns Certification from THE GOOD PILL CO to Raise the Bar in Supplement Safety

Did you know that nearly 40% of supplements tested in 2023 failed to meet their label claims or contained contaminants?

Amcor achieves over 16% plastic reduction in flexible tubes for Bulldog

Innovative material saving enhances sustainability

MPlus Cosmetics at MakeUp in Paris 2025

On June 18–19, 2025, MPlus Cosmetics — a contract manufacturer based in Inzago (Milan), specialising in the creation, development and manufacturing of colour cosmetics...

Featured companies

Aptar Beauty is a leading and innovative dispensing solution provider for beauty brands around the world. We focus on value-added sprays and dispensing solutions for fragrance,... International Cosmetic Suppliers, Ltd. (ICONS|ICS) is a leading provider of cosmetics, skincare, wellness and haircare packaging for masstige, indie and prestige brands... Quadpack is a global manufacturer and provider of cosmetics packaging solutions for beauty brands. Established in 2003, it has offices and production facilities in Europe, the... As an award-winning leader in AI and Generative AI for beauty technology, Revieve empowers over 250 leading beauty brands and retailers to deliver hyper-personalized digital...
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Latest Media See all

Cosmetics Business Stand Side with Sharon Personal Care at in-cosmetics Global 2025

Cosmetics Business Stand Side with Sharon Personal Care at in-cosmetics Global 2025

Cosmetics Business Stand Side with Vantage at in-cosmetics Global 2025

Cosmetics Business Stand Side with Vantage at in-cosmetics Global 2025

Cosmetics Business Stand Side with Elementis at in-cosmetics Global 2025

Cosmetics Business Stand Side with Elementis at in-cosmetics Global 2025

Cosmetics Business Stand Side with Syensqo at in-cosmetics Global 2025

Cosmetics Business Stand Side with Syensqo at in-cosmetics Global 2025

Latest Reports See all

SPF lip oils are sun care's new hybrid heroes

The viral trend for tinted lip oils is moving into sun protection, as SPF-powered versions step up as a summer essential

How 'invisible' formulas became the inclusive new standard in sunscreen

From The Ordinary to Supergoop!, today's most desirable sun care brands are launching formulas that are weightless and white cast-free - and scrapping those that aren't

Gen Alpha and the future of sunscreen: what brands need to know

Sunscreen will likely be a normalised as a daily essential for Gen Alpha, but what do they want from their sun care products? Louise Whitbread investigates

Cosmetics Business reveals the top 5 sun care trends of 2025 in new report

From invisible formulas to tinted SPF, sunscreen is now a trending beauty product that consumers can integrate easily into routines

Careers

Marketing Lead EMEA (2 Yr FTC) - Surrey - £90-100,000 (AE667285) Can you create transformative marketing initiatives that drive awareness and growth?
EMEA Brand Manager - Health & Wellness - Surrey - £45,000 (AE709681) Can you create transformative marketing initiatives that drive awareness and growth?
Buyer Product Manufacturing & Packaging - Amsterdam - €65-70,000 (AE710322) Are you an experienced B2B Buyer with commercial acumen and a passion for products?
Director of Operations – EMEA - London - £80-110,000 (AE667654) Are you an impressive Operations leader who fosters high-performing teams?
National Account Manager - Field-based - £35-50,000 (AE707679) Are you a Sales professional, ready to step-up your career in national account management?
Gifting Packaging Quality Manager - Amsterdam - €70-80,000 + relocation support (AE691624) Are you an impressive Packaging Engineer or Technician with a flair for the art of gifting?
Fragrance Evaluator - East Sussex - £40,000 (AE707599) Are you experienced in fragrance evaluation using olfactory methods?
Junior Account Manager - London - £30-35,000 (AE708227) Do you want to be part of a dynamic hair and beauty brand?
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Upcoming events See all

Innovative Sun Care Ingredients: Meeting Consumer Demand

19 June 2025 | Virtual

Sun Protection Conference

24-25 June 2025 | London, UK

Cosmoprof CBE ASEAN Bangkok - 4th Edition

25-27 June 2025 | Bangkok, Thailand

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Pure Beauty is a Cosmetics Business’ magazine that prides itself on being beauty’s global outlook. Our award-winning team of journalists explore the forward-looking trends and movements that impact brand owners and retailers around the world.