Market Reports

From scandal to sensation: How Korean sunscreen became hot again

Seducing with their superior textures, skin caring formulas, and modern UV filters, K-beauty brands have not only won back consumers' trust in sun care, they've won their wallets

Cosmetics Business reveals the top 5 K-beauty trends of 2025 in new report

PDRN, toner pads and hydrogel masks are among the trends emerging from K-beauty's powerful second wave

Colostrum is the celebrity-backed supplement trend making waves

Bovine colostrum may sound like a wacky wellness trend, but consumer demand is soaring due to its versatile benefits, from gut and hair health, to skin rejuvenation

Why the oral microbiome is the next focus for probiotic brands

Amid the rise of #TeethTok, and the shifting interest beyond the gut to the mouth microbiome, dental probiotics are becoming a new supplement trend

Vitamin patches are trending, but scepticism is a sticking point

Wearable supplement patches are booming as a game-changing solution to 'pill fatigue'. Yet building trust in the efficacy of the format is vital for brands

GLP-1 supplements: the next major wellness category?

From loss of skin elasticity to hair density, supplements that offer targeted support for GLP-1 users, as well as those that 'mimic' the drugs, are booming

Drips, jabs and now drinks: why NAD+ is taking beauty by storm

Consumer interest in NAD+ surged in 2024, fuelled by a heady mix of TikTok, celebrity endorsement, the rise of longevity science and biohacking culture

Cosmetics Business reveals the top 5 supplements trends of 2025 in new report

NAD+ shots, bovine colostrum, vitamin patches, GLP-1 support and more, the latest supplements trends are smashing the boundaries between beauty and wellness

Are Gen Z swapping 'baby Botox' for preventative skin care?

A preventative approach to skin care, that prioritises skin health over skin perfection, is taking off among young consumers

The most rebellious trends in beauty predicted for 2025

2025 is shaping up to be a rebellion-fest for beauty with two polarising trends: ‘brat’ imperfection and the rise of the 'anti-woke' brand

CeraVe, e.l.f. and NYX will become ‘entertainment brands’ to lure Gen Z

Being a beauty brand is no longer enough. These brands are blurring the line between commerce and entertainment – and could soon have their own Netflix shows

Stand by for the return of maximalist eye make-up in 2025

Bold and transformative eye make-up looks are back, and eyeshadow will take the glitter ball

How Ozempic will change the skin care industry in 2025

As 'ballet body' beauty standards return, skin care that tackles elasticity and volume restoration will be in demand, with retinoids and collagen-boosting peptides finding favour

Cosmetics Business predicts 5 top beauty trends of 2025 in new report

Preventative skin care, eyeshadow's bold return, beauty's big rebellion and more: we reveal how beauty will evolve in 2025

Why body shimmer oils are the winter holiday winner

No longer confined to summer-centric use, body shimmer oils have entered the winter holiday season as brands grab a glittering opportunity

Premium body care and deodorant brands are the next M&A target

As consumers trade up to premium bath, body care and deodorant products, investors and strategics are swooping on the sector. Which brands are on the M&A radar?

Why 2025's body care lines must be both scented and skinified

Sol de Janeiro's success and #PerfumeTok's influence have reignited the body care segment. The new wave of body care prioritises both fragrance and function

Meet the new generation of high-tech hand and nail care

Boosted by breakthrough innovation, and celebrity and influencer nail trends, it’s time for the neglected hand and nail care category to take the spotlight

Consumers are ready for 'miracle' body care. Are brands?

Performance body care that offers clinical-grade efficacy is seeing fresh demand. But the pressure is on for brands to provide visible results, and regain consumer trust

Cosmetics Business reveals the top 5 body care trends of 2024 in new report

Body care is one of beauty's brightest spots, as high-performance products soar, fragrance fuels fresh innovation and shimmer oils enter the festive season

Forget rosemary oil, batana oil is the new TikTok hair hero

With scalp care being seen as an extension of skin care, interest in trending natural oils remains high. Batana, sage, and prickly pear oil are the latest winners

Playful and sensorial textures are picking up in hair care, and this is why

The sensory beauty movement is surprising and delighting consumers with novel textures and thoughtful packaging that elevate their hair care routines

How 'glass hair' became the most influential trend in hair care

'Expensive’ glass hair is having a significant impact on product innovation in hair care, as brands from L'Oréal Paris Elvive to TREsemmé invest deeply in the trend

Goodbye quick fix, frizz control has entered the longevity era

A new frizz-fighting journey has begun, as brands offer innovations boasting long lasting control and hair health-enhancing formulas

Trending Articles

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    From 'brontouring' to 'blonzing': Is bronzer the new blush? Look out blush – bronzers are getting a glow-up as beauty brands offer multi-benefit formulas and formats that bring them a long way from the shimmers of the early 2000s
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    Grip primers: can the latest launches unstick e.l.f.'s viral reign? e.l.f.'s Power Grip has dominated the primer boom for years. Julia Wray investigates the new challengers, and their benefits
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    Doughnut-style applicators are the new lip balm trend Beauty’s doughnut craze continues, this time with packaging, as plush and squishy ‘doughnut’ applicator tips drive excitement in lip balms and glosses
  4. Cosmetics Business reveals the top 5 K-beauty trends of 2025 in new report PDRN, toner pads and hydrogel masks are among the trends emerging from K-beauty's powerful second wave
  5. Cosmetics Business reveals the top 5 beauty consumer trends of 2024 in new report From Gen Alpha's sharp eye for shelfie-worthy brands to Boomers' 'profound' engagement with beauty, this report uncovers the latest consumer shifts across every generation

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