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Market Reports
Inflammation care is a key skin longevity trend for 2026
Consumer demand for skin care that targets inflammation is growing, but how can brands sidestep the restrictions on product claims? Julia Wray reports
Sticky rice, sesame and salt: Fragrance will enter its 'swavoury' gourmand era in 2026
‘Grown up gourmands’ will gain momentum as savoury notes merge with sweet to create an elevated code of comfort
Neuroscience and beauty innovation: key trends to watch in 2026
Vague 'neuro claims' are out and evidence-aligned approaches that respect the current state of neuroscience are in, proving how skin care routines and fragrance can support the mind
‘Resilient’ beauty is the new standard for skin, hair care and make-up in 2026
Serums that build skin resilience; scalp treatments that make hair more resistant and make-up that lasts all day. Resilient beauty gives consumers the long-term support they now crave
Cosmetics Business predicts the top 5 beauty trends of 2026 in new report
Resilience is the new watchword in skin and hair care, neuro-beauty turns evidence-based, and male grooming finds its next boom; these are among the trends shaping beauty in 2026
Skin care for the derriere: why brands are aiming to crack butt care
Bums are the final taboo in body care, and brands are entering the nascent space to serve a variety of needs
How ‘Dubai chocolate’ sparked 2025’s viral pistachio body care trend
Nostalgic, comforting and unexpected, consumers have gone nuts for pistachio – in body care as much as in chocolate
Is wellness-infused body care the next beauty frontier?
From ashwagandha body lotions to chia seed body oils, body care as we know it is transforming. But the great wellness infusion is not without its hurdles, writes Maisie Bovingdon
Forget minis, maxi-sized toiletries are now trending
Offering better value, less waste and a longer-lasting pack, supersized body care is appealing to brands and consumers alike, reports Julia Wray
LED devices for the hands are an emerging trend in at-home beauty tech
A new wave of skin tech is here that goes beyond the face. LED masks and mitts for the hands target signs of ageing and sun damage as consumers seek visible results
Cosmetics Business reveals the top 5 body care trends of 2025 in new report
Skinification and premium fragrance trends are driving innovation and growth in body care, with the boom forecast to continue in 2026
Onion is the new hair and scalp health hero growing on TikTok
The science-backed, Ayurvedic ingredient could peel its way into the mainstream in 2026
From Fenty to Cécred: celebrity hair care is premiumising the edges market
As Beyoncé, Rihanna and Tracee Ellis Ross launch products for styled and protected edges, they are elevating edge care into premium territory, writes Julia Wray
Why waterless hair care is making a splash beyond shampoo bars
A fresh wave of waterless hair care innovations are quenching consumer thirst not only for sustainability, but convenience and performance too
Hair care brands are turning playful to boost consumer happiness in 2025
Putting the fun into functionality, hair care brands are tapping into one of the biggest consumer needs for both now and the future: a sense of play
Hair growth treatments: what consumers are demanding in 2025
As hair loss treatments outpace hair care sales, Nyima Jobe finds out what is driving demand
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Trending Articles
Cosmetics Business reveals the top 5 fragrance trends of 2026 in new report
Scent stacking, slow perfumery and alcohol-free perfumes are among the biggest trends shaping fragrance this year
Cosmetics Business reveals the top 5 skin care trends of 2026 in new report
K-beauty spicules, barrier hero ingredient beta-glucan and support for cosmetic treatments are among the skin care trends on the rise this year
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How Amazon beat Sephora to become retail's male beauty powerhouse
US male skin care and grooming shoppers are spending four times’ more at Amazon than Sephora. What is the e-commerce giant getting so right with men?
Cosmetics Business reveals the top 5 male grooming trends of 2025 in new report
Gen Z men's experimentation with skin care brands, deodorants' fine fragrance glow up, and Amazon's category domination are among the latest trends in male grooming
Cosmetics Business reveals the top 5 beauty consumer trends of 2024 in new report
From Gen Alpha's sharp eye for shelfie-worthy brands to Boomers' 'profound' engagement with beauty, this report uncovers the latest consumer shifts across every generation
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