This article was originally published in the Cosmetics Business Colour Cosmetics Trend Report. Receive your copy here.
As heatwaves become more intense, frequent and prolonged, demand is growing for humidity-proof make-up, with consumers seeking hacks, routines and products that prevent cosmetics from melting away as temperatures rise.
Global temperatures have now exceeded 1.5˚C above pre-industrial levels for 12 months in a row, according to June 2024 data from The Copernicus Climate Change Service, a level that leads to increasing heat waves, longer warm seasons and shorter cold seasons according to the Intergovernmental Panel on Climate Change.
For the beauty industry there are all sorts of growing pressures as a result.
Pascale Brousse, founder of beauty agency Trend Sourcing says that sourcing, due to agricultural shortages related to climate change, as well as packaging and the preservation of all cosmetics, and the application and long lasting performance of make-up are among the challenges facing brands.
Nick Vaus, Partner and Creative Director at Free The Birds adds: “The rapidly shifting climates we now encounter month on month, year on year, has left many brands feeling the pressure of how to deliver for customers who are unsure of what demands they need to meet on an almost daily basis.
“Because of this, it is of vital importance that brands meet consumers’ specific needs, based upon shifting seasonal and environmental demands.
Not yet a Subscriber?
This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.
Subscribe now Already a subscriber? Sign in here.
- Companies:
- Free the Birds
- Mintel International Group
- Shiseido
- KOSE
- Urban Decay Cosmetics
- Milk Makeup
- Refy Beauty
