Market Reports

SPF lip oils are sun care's new hybrid heroes

SPF lip oils are sun care's new hybrid heroes

The viral trend for tinted lip oils is moving into sun protection, as SPF-powered versions step up as a summer essential
How 'invisible' formulas became the inclusive new standard in sunscreen

How 'invisible' formulas became the inclusive new standard in sunscreen

From The Ordinary to Supergoop!, today's most desirable sun care brands are launching formulas that are weightless and white cast-free - and scrapping those that aren't
Gen Alpha and the future of sunscreen: what brands need to know

Gen Alpha and the future of sunscreen: what brands need to know

Sunscreen will likely be a normalised as a daily essential for Gen Alpha, but what do they want from their sun care products? Louise Whitbread investigates
Cosmetics Business reveals the top 5 sun care trends of 2025 in new report

Cosmetics Business reveals the top 5 sun care trends of 2025 in new report

From invisible formulas to tinted SPF, sunscreen is now a trending beauty product that consumers can integrate easily into routines
Aldehyde perfumes are back: The vintage scent trend comforting Gen Z

Aldehyde perfumes are back: The vintage scent trend comforting Gen Z

First made famous by Chanel No5, aldehydes revolutionised perfumery. Now they're back with a modern, clean twist that both comforts and thrills
Introducing lickable perfume: the fragrance you can taste as well as smell

Introducing lickable perfume: the fragrance you can taste as well as smell

Perfume that you can taste, as well as smell, is here in all its sensual glory. Are gourmand-loving consumers ready for it? Louise Whitbread investigates
Why solid perfume is the latest fragrance format to win Gen Z

Why solid perfume is the latest fragrance format to win Gen Z

A fresh wave of solid perfume launches is seeing new and established brands tap into Gen Z’s desire for personalisation and sustainability
Why bedtime fragrances are trending beyond TikTok

Why bedtime fragrances are trending beyond TikTok

As sleep nestles to the centre of beauty and wellness trends, Louise Whitbread explores how bedtime fragrances have moved beyond social virality
Boozy fragrances: the refined scent trend replacing sugary gourmands in 2025

Boozy fragrances: the refined scent trend replacing sugary gourmands in 2025

Cognac, whisky and rum are among the boozy notes experiencing a revival in perfumery, luring young male fragrance shoppers with their refined and rebellious twist
Cosmetics Business reveals the top 5 fragrance trends of 2025 in new report

Cosmetics Business reveals the top 5 fragrance trends of 2025 in new report

From boozy notes to sleep scents and solid perfumes, the latest trends highlight the transformational effect that young Gen Z consumers are having on fragrance
Meet the brands repositioning deodorant as a fine fragrance essential

Meet the brands repositioning deodorant as a fine fragrance essential

By tapping into the thriving fragrance market, deodorant brands are winning male shoppers
Masculinity in 2025: how should male grooming brands show up?

Masculinity in 2025: how should male grooming brands show up?

The contemporary conversation around masculinity presents a mixed picture of progressive versus traditional influences. But there are ways brands can navigate this evolution
Bundles and kits are everywhere in male grooming, and this is why

Bundles and kits are everywhere in male grooming, and this is why

Beyond Christmas and Father's Day, bundles and kits are scoring year-round appeal with men, and proving a winning route for brands amid a challenging market
How Amazon beat Sephora to become retail's male beauty powerhouse

How Amazon beat Sephora to become retail's male beauty powerhouse

US male skin care and grooming shoppers are spending four times’ more at Amazon than Sephora. What is the e-commerce giant getting so right with men?
Gen Z men's surging skin care use is raising the bar for brands

Gen Z men's surging skin care use is raising the bar for brands

Skin care use among US Gen Z men has jumped 25% in just two years, and it's leading to an unprecedented change in how the male grooming industry needs to cater to them
Cosmetics Business reveals the top 5 male grooming trends of 2025 in new report

Cosmetics Business reveals the top 5 male grooming trends of 2025 in new report

Gen Z men's experimentation with skin care brands, deodorants' fine fragrance glow up, and Amazon's category domination are among the latest trends in male grooming

Trending Articles

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    PDRN make-up: How K-beauty’s trending skin care ingredient is moving into colour cosmetics Skin care’s biggest breakout ingredient of 2026 is coming for your make-up bag
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    Charlotte Tilbury, Dior and Too Faced: why loose setting powder is being reinvented for 2026 Leaving cakey, drying formulas in the past, loose setting powder is making its comeback
  3. Cosmetics Business reveals the top 5 K-beauty trends of 2026 in new report Korean hair care, K-pharmacy skin care and bloom skin are among the biggest trends that will shape K-beauty in the year ahead
  4. Cosmetics Business reveals the top 5 make-up trends of 2026 in new report From PDRN-infused make-up to next-gen lip tints and reinvented loose powders, these are the trends set to shape colour cosmetics in the year ahead
  5. Cosmetics Business reveals the top 5 SPF and sun care trends of 2026 in new report Tanmaxxing, mineral sunscreen serums, milky SPF and the skinification of self-tan are shaping the category this year

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