Market Reports

Sabrina Carpenter glam and keychain minis are the TikTok trends to watch

Backed by data intelligence platform Spate, Cosmetics Business reveals four of the next beauty micro-trends growing on TikTok and beyond

The most entertaining beauty brands on TikTok

Most consumers turn to TikTok for entertaining content, and beauty brands that do it well are turboboosting sales

The top 3 most influential TikTok trends in beauty

Forget fickle micro trends, these heavy hitters have transformed the beauty industry and consumers' routines

How 4 beauty start-ups are making millions on TikTok Shop

P. Louise is the latest beauty brand to break a new sales record, hitting £1.5m in 12 hours

Cosmetics Business reveals the top 5 TikTok beauty trends of 2024 in new report

From beauty's most influential viral trends to the startups-turned-millionaire brands, this report explores TikTok's extraordinary impact on the beauty industry

Boomers are the most engaged skin care consumers, yet the most overlooked

Women over 55 are the only demographic to be using more beauty products than five years ago. Will brands take more notice of them now?

Gen X want beauty brands to cut the BS

Women in their 40s and 50s are often more self-assured, confident and content in their own skin and body than they've ever been. And they have a clear message for beauty brands

Forget Gen Z, millennials are beauty's online power shoppers

Time-poor, cash-rich millennials make more beauty purchases online than any other generation. How can brands make the most of the opportunity?

Gen Z are spending more on beauty in 2024. How can brands win their wallet?

Gen Z are driving beauty sales faster than any other demographic. But brands need to excel in multiple areas to win their dollar

Gen Alpha: Give us shelfie-worthy skin care

With a sharp eye for design and a desire to collect and share, skin care-obsessed tweens are challenging beauty brands to keep up and stay fresh

Cosmetics Business reveals the top 5 beauty consumer trends of 2024 in new report

From Gen Alpha's sharp eye for shelfie-worthy brands to Boomers' 'profound' engagement with beauty, this report uncovers the latest consumer shifts across every generation

India is the next big play for luxury beauty brands

Demand is soaring for celebrity and international beauty brands as India enters a luxury revolution. And they are jumping on the opportunity

Bold, expensive-smelling, and unique: Oud fragrances are bang on trend

New experimental interpretations of the most luxurious ingredient in perfumery are luring a wider audience

Middle East tourists to send luxury beauty sales soaring this summer

Summer is here and UK luxury beauty retailers are gearing up for an influx of tourists from the Gulf. What will win over these most affluent consumers?

Rare Beauty and Merit: Beauty's next billionaire brands

Only a very small percentage of beauty brands make it to the billion-dollar dream. Which brands could hit this elusive milestone next?

Challenger brands are outperforming luxury beauty's legacy players

The gap is widening between niche or challenger brands and the traditional leaders, yet adapting to and surprising consumers is the winning ticket for all

Cosmetics Business reveals the top 5 luxury beauty trends of 2024 in new report

As top-tier challenger and celebrity brands lead the charge in luxury beauty, this report identifies where growth will come from next

From celebrities to consumers, fragrance 'gatekeeping' is trending

Whether it's the fragrances of the famous, or the regular perfume enthusiast, signature scents have become a closely guarded secret for some

The unexpected fragrance trend exploring grief and rage

Fragrances that can help us grieve, navigate difficult emotions or capture our 'shadow selves' is the unexpected niche trend on the rise

Fragrance now has its own edition of 'loud budgeting'

The high double digit growth of inexpensive dupes, minis and perfumed body sprays proves how consumers are embracing money-saving hacks in fragrance

How 'smelling expensive' became a key trend in fragrance

Consumers want to smell rich in an 'old money' way. But why is this a key trend in perfumery, and what kinds of fragrances are associated with smelling expensive?

'Edible' perfumes are leading this year's fragrance trends

Gourmands are ruling the roost in perfumery, with new twists on vanilla taking a sugar-coated turn. How will foodie fragrances evolve next?

Cosmetics Business reveals the top 5 fragrance trends of 2024 in new report

From the new wave of 'edible' perfumes to smelling 'expensive' and 'loud budgeting' with dupes and affordable formats: perfume is captivating consumers at every level

4 ways personal care brands can help men embrace sustainability

Over half of men want to be sustainable, but a fifth don’t know how. Cosmetics Business asks experts what the male grooming industry can do to help

Trending Articles

  1. Cosmetics Business reveals the top 5 fragrance trends of 2026 in new report Scent stacking, slow perfumery and alcohol-free perfumes are among the biggest trends shaping fragrance this year
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    Alcohol-free perfume is meeting Gen Z demand for skin-friendly scents Fragrance for the sober curious generation is here. Julia Wray explores why the trend for alcohol-free perfume taking off among Gen Z
  3. Cosmetics Business reveals the top 5 skin care trends of 2026 in new report K-beauty spicules, barrier hero ingredient beta-glucan and support for cosmetic treatments are among the skin care trends on the rise this year
  4. Cosmetics Business predicts the top 5 beauty trends of 2026 in new report Resilience is the new watchword in skin and hair care, neuro-beauty turns evidence-based, and male grooming finds its next boom; these are among the trends shaping beauty in 2026
  5. Cosmetics Business predicts 5 top beauty trends of 2025 in new report Preventative skin care, eyeshadow's bold return, beauty's big rebellion and more: we reveal how beauty will evolve in 2025

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