Market Reports

Cosmetics Business reveals the top 5 fragrance trends of 2025 in new report

Cosmetics Business reveals the top 5 fragrance trends of 2025 in new report

From boozy notes to sleep scents and solid perfumes, the latest trends highlight the transformational effect that young Gen Z consumers are having on fragrance
Meet the brands repositioning deodorant as a fine fragrance essential

Meet the brands repositioning deodorant as a fine fragrance essential

By tapping into the thriving fragrance market, deodorant brands are winning male shoppers
Masculinity in 2025: how should male grooming brands show up?

Masculinity in 2025: how should male grooming brands show up?

The contemporary conversation around masculinity presents a mixed picture of progressive versus traditional influences. But there are ways brands can navigate this evolution
Bundles and kits are everywhere in male grooming, and this is why

Bundles and kits are everywhere in male grooming, and this is why

Beyond Christmas and Father's Day, bundles and kits are scoring year-round appeal with men, and proving a winning route for brands amid a challenging market
How Amazon beat Sephora to become retail's male beauty powerhouse

How Amazon beat Sephora to become retail's male beauty powerhouse

US male skin care and grooming shoppers are spending four times’ more at Amazon than Sephora. What is the e-commerce giant getting so right with men?
Gen Z men's surging skin care use is raising the bar for brands

Gen Z men's surging skin care use is raising the bar for brands

Skin care use among US Gen Z men has jumped 25% in just two years, and it's leading to an unprecedented change in how the male grooming industry needs to cater to them
Cosmetics Business reveals the top 5 male grooming trends of 2025 in new report

Cosmetics Business reveals the top 5 male grooming trends of 2025 in new report

Gen Z men's experimentation with skin care brands, deodorants' fine fragrance glow up, and Amazon's category domination are among the latest trends in male grooming
Face mists are summer 2025's “huge opportunity” for skin care brands

Face mists are summer 2025's “huge opportunity” for skin care brands

Launches have tripled, sales have doubled and Space NK has called it: face mists are set to sizzle this summer, as brands boost their benefits
How peptide lip treatments became skin care's fastest growth segment

How peptide lip treatments became skin care's fastest growth segment

With Rhode leading the trend on TikTok, sales of lip treatments are soaring by double digits, with peptides remaining the ingredient heroes to enhance fullness
The Ordinary, The Inkey List and Byoma reveal the future of barrier care

The Ordinary, The Inkey List and Byoma reveal the future of barrier care

From new consumer demands to advancing technology, leading skin care brands explain how skin care's biggest trend is about to evolve
Fragrance is back in facial skin care, and this is why

Fragrance is back in facial skin care, and this is why

After decades dominated by fragrance-free formulas, a growing trend is seeing skin care brands embrace the use of scent in formulations once again
Milky toners: why skin care shoppers are lapping them up

Milky toners: why skin care shoppers are lapping them up

Harsh, drying alcohol-based formulations of the past are out. Milky toners, that provide glow-giving skin barrier care, have rebooted the toner category
Cosmetics Business reveals the top 5 skin care trends of 2025 in new report

Cosmetics Business reveals the top 5 skin care trends of 2025 in new report

Milky toners, peptide-based lip treatments and face mists are among the stand-out trends dominating skin care this year
Heartleaf is the unsung K-beauty hero inspiring skin care brands

Heartleaf is the unsung K-beauty hero inspiring skin care brands

The powerhouse ingredient that soothes sensitive skin is propelling niche K-beauty brands to viral success in the west
Boots and K-beauty retailers expect toner pads to soar this year

Boots and K-beauty retailers expect toner pads to soar this year

Effective skin care with minimal effort: toner pads are what consumers are looking for in 2025
Snail Mucin is out: TikTok-famous PDRN is the new skin care hero

Snail Mucin is out: TikTok-famous PDRN is the new skin care hero

Following the viral PDRN facial injections, the trusted K-beauty ingredient, a DNA extract sourced from salmon sperm cells, is now trending in anti-ageing skin care

Trending Articles

  1. Cosmetics Business reveals the top 5 fragrance trends of 2026 in new report Scent stacking, slow perfumery and alcohol-free perfumes are among the biggest trends shaping fragrance this year
  2. Cosmetics Business reveals the top 5 skin care trends of 2026 in new report K-beauty spicules, barrier hero ingredient beta-glucan and support for cosmetic treatments are among the skin care trends on the rise this year
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    How Amazon beat Sephora to become retail's male beauty powerhouse US male skin care and grooming shoppers are spending four times’ more at Amazon than Sephora. What is the e-commerce giant getting so right with men?
  4. Cosmetics Business reveals the top 5 male grooming trends of 2025 in new report Gen Z men's experimentation with skin care brands, deodorants' fine fragrance glow up, and Amazon's category domination are among the latest trends in male grooming
  5. Cosmetics Business reveals the top 5 beauty consumer trends of 2024 in new report From Gen Alpha's sharp eye for shelfie-worthy brands to Boomers' 'profound' engagement with beauty, this report uncovers the latest consumer shifts across every generation

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