Market Reports

Anti-dandruff care just got sexy

Brands are shaking up the dandruff care category with a new guard of alluring and elevated products

Cosmetics Business reveals the top 5 hair care trends of 2023 in new report

It's hair care's time in the spotlight as sales outstrip skin care, and consumers zero in on their hair and scalp health

Gen Z is rewriting the rulebook on how make-up is used and why

This expressive consumer group is using make-up to create an attitude, reflect emotions and meet new goals

Lip gloss: The quest for cult status

Sales of lipgloss are still skyrocketing over lipstick, but can it ever become a classic make-up bag staple?

Colour-changing make-up is now beauty's biggest personalisation trend

Cosmetics that transform via pH or UV to reveal a personalised shade have gone viral on TikTok, creating bestsellers for brands

How premium make-up brands are luring shoppers from dupes

Despite their rising prices, prestige face and lip make-up is still preferred by consumers, even those who believe dupes are just as good

How blush became this year's bestselling facial make-up product

Experimentation with playful techniques and formats is awarding the humble blusher a central role in make-up routines, and pushing sales up 65%

Cosmetics Business reveals the top 5 colour cosmetics trends of 2023 in new report

As consumers snap up prestige brands and experiment more freely with make-up, new trends are emerging

Meet the indie beauty brands choosing collaboration over competition

Brands are profiting from working together in beauty, and it's more common than many people think

This rising fragrance and beauty trend is bringing art to life

Greater experimentation between the beauty, perfume and art worlds is leading to some creative collaborations

5 unexpected beauty brand collaborations from the world of wacky

There is a growing appetite for quirky and bizarre collaborations in beauty, but even the biggest brand fans never saw these coming

Perfume brands are jumping on the trend for cocktail and café experiences

From Penhaligon's to Kayali, brands are translating their fragrance notes into exclusive experiences that connect the senses of smell and taste

Barbie burnout? How brands can dodge the risk of 'collab fatigue'

Movie and TV-inspired collaborations have reached a pink-hued high but brands still need to find a point of difference beyond the 'x'

Cosmetics Business reveals the top 5 beauty collaborations trends of 2023 in new report

Beauty collaborations have surged over the past year, with brands finding fresh ways to take their partnerships beyond the expected

3 killer brand communities in beauty

Cosmetics Business exclusively interviews the players behind some of the most successful beauty fandoms

Why more beauty brands are turning to product co-creation

80% of new product launches fail. Is co-creation the answer?

The future of beauty NFTs lies in community building

To really profit from NFT and metaverse campaigns, brands must look beyond sales of digital assets and towards community

'Influencer fatigue' has made way for a new breed of beauty shopping sites

Community-powered beauty shopping sites aim to bring a new era of authenticity to e-commerce and social selling

The pop-up opportunity that brands have been missing

Brands who use pop-ups as flash-in-the-pan events focused purely on footfall and sales are missing the chance reward and grow their community

Cosmetics Business reveals beauty's top 5 brand community trends in new report

Community-led brands are winning in beauty. No wonder industry players are finding creative new ways to connect with their fandoms

3 trends heating up the sun care category

From retinol sunscreen to multi-protection products that go beyond SPF, Cosmetics Business rounds up the category's emerging trends

How SPF mists became a bestselling sunscreen format

Consumers are snapping up sprays that make reapplication easy, avoid disturbing make-up, and now offer skin care benefits

Metaverse Beauty Week 2023: The highs, lows and opportunities

The first Metaverse Beauty Week this June created by advertising agency Cult brought together the likes of legacy player Neutrogena, indie brand I Am Proud and activist beauty champion Lush

Sun serums are one of the fastest growing SPF formats, and this is why

With their high-value, multitasking and luxe texture benefits, sun serums are enticing consumers and brands alike

Trending Articles

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    From 'brontouring' to 'blonzing': Is bronzer the new blush? Look out blush – bronzers are getting a glow-up as beauty brands offer multi-benefit formulas and formats that bring them a long way from the shimmers of the early 2000s
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    Grip primers: can the latest launches unstick e.l.f.'s viral reign? e.l.f.'s Power Grip has dominated the primer boom for years. Julia Wray investigates the new challengers, and their benefits
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    Doughnut-style applicators are the new lip balm trend Beauty’s doughnut craze continues, this time with packaging, as plush and squishy ‘doughnut’ applicator tips drive excitement in lip balms and glosses
  4. Cosmetics Business reveals the top 5 K-beauty trends of 2025 in new report PDRN, toner pads and hydrogel masks are among the trends emerging from K-beauty's powerful second wave
  5. Cosmetics Business reveals the top 5 beauty consumer trends of 2024 in new report From Gen Alpha's sharp eye for shelfie-worthy brands to Boomers' 'profound' engagement with beauty, this report uncovers the latest consumer shifts across every generation

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