Market Reports

Own brand beauty is booming in 2025, and this is why

As prestige and mass prices continue to climb, beauty retailers from Boots to Space NK are refining their own-label offerings to appeal to consumers, reports Louise Whitbread

How beauty dupes became a new form of social status

With budgets under pressure, dupes are even bigger business in 2025, as they become socially desirable purchases

Tariffs and the long-term impact on beauty consumers

With some consumers already stockpiling and switching to homegrown brands, will affordable beauty also win? Louise Whitbread reports

Cosmetics Business reveals the top 5 budget beauty trends of 2025 in new report

With mass outpacing prestige sales for the first time in years, budget-friendly beauty has not only become aspirational, it's a force to be reckoned with in 2025

Searches for 'reef safe spf' are up 86%, but are claims still misleading?

As consumers grow more eco-conscious, sun care launches with reef safe labels are on the rise. But complications with this claim persist, finds Louise Whitbread

How tinted sunscreens became one of the fastest growing SPF categories

Consumer demand is up 87% year-over-year, driven by the 'no make-up make-up' trend, improved formulations, diverse shades and finishes

SPF lip oils are sun care's new hybrid heroes

The viral trend for tinted lip oils is moving into sun protection, as SPF-powered versions step up as a summer essential

How 'invisible' formulas became the inclusive new standard in sunscreen

From The Ordinary to Supergoop!, today's most desirable sun care brands are launching formulas that are weightless and white cast-free - and scrapping those that aren't

Gen Alpha and the future of sunscreen: what brands need to know

Sunscreen will likely be a normalised as a daily essential for Gen Alpha, but what do they want from their sun care products? Louise Whitbread investigates

Cosmetics Business reveals the top 5 sun care trends of 2025 in new report

From invisible formulas to tinted SPF, sunscreen is now a trending beauty product that consumers can integrate easily into routines

Aldehyde perfumes are back: The vintage scent trend comforting Gen Z

First made famous by Chanel No5, aldehydes revolutionised perfumery. Now they're back with a modern, clean twist that both comforts and thrills

Introducing lickable perfume: the fragrance you can taste as well as smell

Perfume that you can taste, as well as smell, is here in all its sensual glory. Are gourmand-loving consumers ready for it? Louise Whitbread investigates

Why solid perfume is the latest fragrance format to win Gen Z

A fresh wave of solid perfume launches is seeing new and established brands tap into Gen Z’s desire for personalisation and sustainability

Why bedtime fragrances are trending beyond TikTok

As sleep nestles to the centre of beauty and wellness trends, Louise Whitbread explores how bedtime fragrances have moved beyond social virality

Boozy fragrances: the refined scent trend replacing sugary gourmands in 2025

Cognac, whisky and rum are among the boozy notes experiencing a revival in perfumery, luring young male fragrance shoppers with their refined and rebellious twist

Cosmetics Business reveals the top 5 fragrance trends of 2025 in new report

From boozy notes to sleep scents and solid perfumes, the latest trends highlight the transformational effect that young Gen Z consumers are having on fragrance

Meet the brands repositioning deodorant as a fine fragrance essential

By tapping into the thriving fragrance market, deodorant brands are winning male shoppers

Masculinity in 2025: how should male grooming brands show up?

The contemporary conversation around masculinity presents a mixed picture of progressive versus traditional influences. But there are ways brands can navigate this evolution

Bundles and kits are everywhere in male grooming, and this is why

Beyond Christmas and Father's Day, bundles and kits are scoring year-round appeal with men, and proving a winning route for brands amid a challenging market

How Amazon beat Sephora to become retail's male beauty powerhouse

US male skin care and grooming shoppers are spending four times’ more at Amazon than Sephora. What is the e-commerce giant getting so right with men?

Gen Z men's surging skin care use is raising the bar for brands

Skin care use among US Gen Z men has jumped 25% in just two years, and it's leading to an unprecedented change in how the male grooming industry needs to cater to them

Cosmetics Business reveals the top 5 male grooming trends of 2025 in new report

Gen Z men's experimentation with skin care brands, deodorants' fine fragrance glow up, and Amazon's category domination are among the latest trends in male grooming

Face mists are summer 2025's “huge opportunity” for skin care brands

Launches have tripled, sales have doubled and Space NK has called it: face mists are set to sizzle this summer, as brands boost their benefits

How peptide lip treatments became skin care's fastest growth segment

With Rhode leading the trend on TikTok, sales of lip treatments are soaring by double digits, with peptides remaining the ingredient heroes to enhance fullness

Trending Articles

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  4. Catch up on our free Cosmetics Business Roundtables The Cosmetics Business Roundtables is a series of webinars exploring of the most important and emerging topics within the beauty industry
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