Market Reports

The future of fragrance personalisation, from product development to retail

The future of fragrance personalisation, from product development to retail

With the fragrance category’s continued upward trajectory, the opportunity for brands lies in serving growing desire for personalisation beyond discovery
Scent stacking: How minis and discovery sets are driving fragrance layering

Scent stacking: How minis and discovery sets are driving fragrance layering

As interest in mini perfumes grows, Megan Fahy explores how they are enabling consumers to experiment with scent, match their mood and build fragrance wardrobes
Vanilla girl or granny chic: How fragrance became a lifestyle aesthetic

Vanilla girl or granny chic: How fragrance became a lifestyle aesthetic

With gourmand girly and fruit girl also on the rise, vibe-led storytelling on social is not only overhauling our olfactory language, it's driving fragrance sales
Alcohol-free perfume is meeting Gen Z demand for skin-friendly scents

Alcohol-free perfume is meeting Gen Z demand for skin-friendly scents

Fragrance for the sober curious generation is here. Julia Wray explores why the trend for alcohol-free perfume taking off among Gen Z
Cosmetics Business reveals the top 5 fragrance trends of 2026 in new report

Cosmetics Business reveals the top 5 fragrance trends of 2026 in new report

Scent stacking, slow perfumery and alcohol-free perfumes are among the biggest trends shaping fragrance this year
Post-workout recovery is an opportunity for men’s grooming brands

Post-workout recovery is an opportunity for men’s grooming brands

Swapping shots for squats, Gen Z men are working out more. How can recovery products benefit their routines?
Pocket perfume: the growing appeal of solid colognes in men’s fragrance

Pocket perfume: the growing appeal of solid colognes in men’s fragrance

On TikTok, sales of solid scents are booming, and their discreet and practical format is appealing to male consumers too
Anti-grey hair serums are the next men's grooming trend

Anti-grey hair serums are the next men's grooming trend

Peptide-based grey hair prevention serums are trending as men seek new measures to revive their natural colour, reports Megan Fahy
‘Bro brows’ are trending with Gen Z men in 2026, and this is why

‘Bro brows’ are trending with Gen Z men in 2026, and this is why

Gen Z men are raising their brow game, seeking fuller-looking but natural styles. Julia Wray explains how ‘bro brows’ have become a mainstay in male grooming
The ‘beast mode’ fragrance trend is moving into men's body care

The ‘beast mode’ fragrance trend is moving into men's body care

So-called ‘beast mode’ fragrance attributes such as performance and longevity are entering body care by combining bold scent profiles with flexible formats
Cosmetics Business reveals the top 5 men’s grooming trends of 2026 in new report

Cosmetics Business reveals the top 5 men’s grooming trends of 2026 in new report

Beast mode body care, ‘bro brows’, solid colognes, ‘anti-grey’ hair serums and workout recovery products are the new trends in men’s grooming this year
Heart transplants and brain tumour treatments are skin care's new inspiration

Heart transplants and brain tumour treatments are skin care's new inspiration

Brands are delving even deeper into medical and surgical technology to create skin care, as the consumer appetite for science-led frameworks deepens
Retinoids to peptides: 5 hero ingredients being optimised in skin care

Retinoids to peptides: 5 hero ingredients being optimised in skin care

They’re not new, they’re better than ever. Retinoids, peptides, vitamin C, ceramides and niacinamide are being upgraded for the latest skin care products
Beta-glucan is the skin barrier hero of 2026

Beta-glucan is the skin barrier hero of 2026

This healing and hydrating ingredient is rapidly emerging as a multi-tasking saviour for sensitive skin, writes Megan Fahy
From scalpel to serum: The rise of pre-and post-procedure skin care

From scalpel to serum: The rise of pre-and post-procedure skin care

Playing a supportive role to the latest aesthetic surgery and tweakment trends, procedural skin care is entering a new era in 2026, reports Julia Wray
Spicules: the K-beauty skin care ingredient primed to break through in 2026

Spicules: the K-beauty skin care ingredient primed to break through in 2026

Hailed as ‘microneedling in a bottle’ and ‘liquid microneedling’, spicules are already gaining viral attention as a K-beauty skin care ingredient, and they are poised to go mainstream

Trending Articles

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    PDRN make-up: How K-beauty’s trending skin care ingredient is moving into colour cosmetics Skin care’s biggest breakout ingredient of 2026 is coming for your make-up bag
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    Charlotte Tilbury, Dior and Too Faced: why loose setting powder is being reinvented for 2026 Leaving cakey, drying formulas in the past, loose setting powder is making its comeback
  3. Cosmetics Business reveals the top 5 K-beauty trends of 2026 in new report Korean hair care, K-pharmacy skin care and bloom skin are among the biggest trends that will shape K-beauty in the year ahead
  4. Cosmetics Business reveals the top 5 make-up trends of 2026 in new report From PDRN-infused make-up to next-gen lip tints and reinvented loose powders, these are the trends set to shape colour cosmetics in the year ahead
  5. Cosmetics Business reveals the top 5 SPF and sun care trends of 2026 in new report Tanmaxxing, mineral sunscreen serums, milky SPF and the skinification of self-tan are shaping the category this year

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