Market Reports

Cosmetics Business reveals the top 5 hair care trends of 2025 in new report

Cosmetics Business reveals the top 5 hair care trends of 2025 in new report

As scalp care and hair growth products thrive, brands are tapping into the connection between hair health and wellness to give consumers an emotional uplift
Tubing mascara is trending with a surge of smudge-free launches

Tubing mascara is trending with a surge of smudge-free launches

The ‘cool cousin’ of traditional mascara, 90's invention tubing mascara is back in the spotlight for avoiding ‘racoon-eye’ drama
From 'brontouring' to 'blonzing': Is bronzer the new blush?

From 'brontouring' to 'blonzing': Is bronzer the new blush?

Look out blush – bronzers are getting a glow-up as beauty brands offer multi-benefit formulas and formats that bring them a long way from the shimmers of the early 2000s
Grip primers: can the latest launches unstick e.l.f.'s viral reign?

Grip primers: can the latest launches unstick e.l.f.'s viral reign?

e.l.f.'s Power Grip has dominated the primer boom for years. Julia Wray investigates the new challengers, and their benefits
Catch up on our free Cosmetics Business Roundtables

Catch up on our free Cosmetics Business Roundtables

The Cosmetics Business Roundtables is a series of webinars exploring of the most important and emerging topics within the beauty industry
Doughnut-style applicators are the new lip balm trend

Doughnut-style applicators are the new lip balm trend

Beauty’s doughnut craze continues, this time with packaging, as plush and squishy ‘doughnut’ applicator tips drive excitement in lip balms and glosses
Soft-matte make-up returns in 2025 with blurred, 'filtered' skin finishes

Soft-matte make-up returns in 2025 with blurred, 'filtered' skin finishes

The 'blurring' beauty aesthetic is back, but this time it's about skin confidence and comfort, writes Nyima Jobe
Cosmetics Business reveals the top 5 make-up trends of 2025 in new report

Cosmetics Business reveals the top 5 make-up trends of 2025 in new report

From blendable bronzers to doughnut-style lip balm applicators and the rise of grip primers, 2025’s make-up trends blend fun and function
How Gen Z is driving a trend for hyper-efficient beauty products

How Gen Z is driving a trend for hyper-efficient beauty products

Single-step products jam-packed with high performing ingredients, and all at a low price. Gen Z wants it all, and beauty launches are providing it
Beef tallow: inside Gen Z’s obsession with the skin care ingredient

Beef tallow: inside Gen Z’s obsession with the skin care ingredient

Ancestral skin care ingredients make a compelling trend on TikTok, but are concerns around beef tallow’s unregulated DIY use overshadowing its potential in cosmetic-grade formulations?
The ‘little treats’ economy: Inside Gen Z’s budget beauty splurges

The ‘little treats’ economy: Inside Gen Z’s budget beauty splurges

With finances under pressure but beauty routines as sacred as ever, Gen Z is fuelling a “little treats” economy where lip oils, sheet masks and bite-sized buys deliver maximum joy with minimal guilt
Opinion: UK beauty retailers lead the way when it comes to specialised experiences

Opinion: UK beauty retailers lead the way when it comes to specialised experiences

With TikTok Shop and Amazon stealing consumers attention online, British Beauty Council CEO Millie Kendall explains how bricks-and-mortar UK beauty retailers remain a relevant and enticing shopping experience
Celebrity beauty is still winning Gen Z in 2025, but how?

Celebrity beauty is still winning Gen Z in 2025, but how?

Celebrity-owned brands have not only upped their game to win Gen Z consumers, they are reinstating the power and influence of celebrity in the beauty space
Sex sells: the rise of innuendo in beauty marketing

Sex sells: the rise of innuendo in beauty marketing

Sex is creeping back into beauty marketing, but in a way that’s distinctly Gen Z
Cosmetics Business reveals the top 5 Gen Z beauty trends of 2025 in new report

Cosmetics Business reveals the top 5 Gen Z beauty trends of 2025 in new report

Gen Z is reshaping the beauty landscape in new ways, as celebrity brands surge back into relevance, sex re-enters the marketing playbook, and single-step products turn hyper-efficient
Mini but mighty: How beauty miniatures are reinventing the impulse buy

Mini but mighty: How beauty miniatures are reinventing the impulse buy

An affordable, low-risk treat, travel-sized 'minis' are outpacing overall beauty sales by driving spontaneous basket additions, both in-store and online

Trending Articles

  1. Cosmetics Business reveals the top 5 fragrance trends of 2026 in new report Scent stacking, slow perfumery and alcohol-free perfumes are among the biggest trends shaping fragrance this year
  2. Cosmetics Business reveals the top 5 skin care trends of 2026 in new report K-beauty spicules, barrier hero ingredient beta-glucan and support for cosmetic treatments are among the skin care trends on the rise this year
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    How Amazon beat Sephora to become retail's male beauty powerhouse US male skin care and grooming shoppers are spending four times’ more at Amazon than Sephora. What is the e-commerce giant getting so right with men?
  4. Cosmetics Business reveals the top 5 male grooming trends of 2025 in new report Gen Z men's experimentation with skin care brands, deodorants' fine fragrance glow up, and Amazon's category domination are among the latest trends in male grooming
  5. Cosmetics Business reveals the top 5 beauty consumer trends of 2024 in new report From Gen Alpha's sharp eye for shelfie-worthy brands to Boomers' 'profound' engagement with beauty, this report uncovers the latest consumer shifts across every generation

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