Latest in Male Grooming

Masculinity in 2025: how should male grooming brands show up?

The contemporary conversation around masculinity presents a mixed picture of progressive versus traditional influences. But there are ways brands can navigate this evolution

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Lush fights for trans rights and visibility with new campaign

The UK beauty retailer’s campaign is focused on creating a more ‘positive vision’ of the world for trans individuals and raising money to support the community
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Bundles and kits are everywhere in male grooming, and this is why

Beyond Christmas and Father's Day, bundles and kits are scoring year-round appeal with men, and proving a winning route for brands amid a challenging market
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How Amazon beat Sephora to become retail's male beauty powerhouse

US male skin care and grooming shoppers are spending four times’ more at Amazon than Sephora. What is the e-commerce giant getting so right with men?
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Rock Face secures £2.5 million to ‘strengthen’ its position in male grooming

The UK brand has used the investment to launch its biggest-ever punchy advert campaign ‘Makes Scents’ to solidify its market position
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Gen Z men's surging skin care use is raising the bar for brands

Skin care use among US Gen Z men has jumped 25% in just two years, and it's leading to an unprecedented change in how the male grooming industry needs to cater to them

Cosmetics Business reveals the top 5 male grooming trends of 2025 in new report

Gen Z men's experimentation with skin care brands, deodorants' fine fragrance glow up, and Amazon's category domination are among the latest trends in male grooming

Megalabs USA acquires Geologie to enhance skin care offering

The pharmaceutical company is strengthening its position in the skin care market with the acquisition of men’s skin, hair and body care brand Geologie

Lynx Africa saved from axe after social media outcry

A social media stunt or a marketing masterstroke? Lynx Africa's dramatic u-turn sparks mixed reactions

Pure Beauty Global Awards 2025: Finalists announced

The highly anticipated reveal for the finalists of the 2025 Pure Beauty Global Awards has officially been published in the April edition of <em>Pure Beauty</em> magazine

Latest posts in Male Grooming

L’Oréal Paris teams up with Arsenal FC in first football partnership

The beauty giant becomes Arsenal's official men's hair care partner, showcasing its Elvive Growth Booster collection to tackle hair thinning with a science-backed formula

Dove Men+Care to sponsor British & Irish Lions and Rugby Australia

The Unilever-owned brand is partnering with both Rugby teams for 2025’s Australia Series
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Cosmetics Business Picks: 9 beauty launches out to wrap up January

Cosmetics Business rounds up the top new beauty launches, including a new sleep mask from Harry Styles’ brand Pleasing

Davidoff taps Charles Melton as new ambassador

The former Riverdale actor will front the brand’s fragrance campaigns

Tom Ford taps John David Washington as new ambassador

The BlacKkKlansman actor is the face of the new fragrance Bois Pacifique
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Year in review: 2024’s top beauty stories and highlights

A look at the beauty industry news stories that dominated this year, covering bankruptcy, legal woes and a celeb hair care boom

Men’s skin care brand Caldera + Lab raises $6 million

The US brand will use funding from early-stage investment business HIPstr to accelerate growth

'My heart left my body': What it's really like to win at the Pure Beauty Awards

With the 2024 edition of the Pure Beauty Awards UK set to take place this October, the editorial team speak with former winners to see how winning at the event has helped their business thrive

Catch up on our free Cosmetics Business Roundtables

The Cosmetics Business Roundtables is a series of webinars exploring of the most important and emerging topics within the beauty industry

Tom Daley is Gillette’s new brand ambassador

Daley will front a campaign focused on his pre-dive grooming routine ahead of his appearance at the Paris Olympic Games

Fussy's 'Mynx' deodorant advert banned after Unilever complaint to watchdog

The ASA ruled that the refillable deodorant brand's parody Instagram post discredited Lynx
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French girl style? This brand is unlocking the potential of French boy beauty

Indie brand Horace has beaten giants to become France's biggest male grooming player, founder Marc Briant-Terlet explains how

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FRESH LOOK – STILL SLICK - Slick Gorilla unveil updated logo

Slick Gorilla have switched up their classic Gorilla logo head in favour of a new, refreshed look, just in time for Spring

Slick Gorilla launch their first Daily 2in1 Shampoo & Conditioner

Slick Gorilla, notably known for their innovative styling range, including their revolutionary Hairstyling Powder, have delved deeper into haircare, launching their new...

Slick Gorilla launch exclusive gift sets just in time for gifting season

Slick Gorilla, the leading trendsetter in men’s haircare, have launched four limited-edition Gift Bundle Sets, catering to men with different hair types, just in time...

MANBEAUTY butterfly open mechanism provide quickly change blades

Be strict in work, meticulously attentive

Featuring Guangzhou Aimei at Cosmoprof Las Vegas: A guide to locating a body hair trimmer of superior quality

When there are so many different options available, it can be difficult to find a body hair trimmer that is of great quality

Turnkey Solutions by Aptar, a new integrated service, from formulation to packaging

Aptar Beauty announces the launch of its new integrated service: Turnkey Solutions by Aptar

It's all about the ball: Remington raises the bar with the new Limitless Collection

If you love a clean, easy shave, with a professional finish, the brand-new Limitless collection is the one for you

Second time round for Vetroplas and Bar & Co

Packaging experts Vetroplas have teamed up with Baz & Co for the second time with the launch of The Skincare Farmers’ new Natural Fresh Deodorant, the latest male...

It's all about the ball: Remington raises the bar with the new limitless collection featuring 360° PivotBall

Personal styling experts, Remington, have unveiled the latest addition to its popular shave and groom collection: introducing the Limitless Rotary Shaver Collection

VELIOUS Masking Technology: Enhancing taste and effectiveness of nutricosmetics

TOSLA Nutricosmetics understands that delivering nutricosmetics and, within it, most frequently, collagen's remarkable benefits shouldn't come at the cost of unpleasant taste

Self proclaimed ‘King of Hair Products’ Slick Gorilla launches in UK beauty retailer Boots

Men’s British born haircare brand & self proclaimed ‘King of Hair Products’, Slick Gorilla has launched with British beauty retailer Boots, available in 450 stores...

Male grooming - how to support cosmetic product claims?

The proderm webinar on Nov 24, 2022

Featured companies

Samyang KCI, based in the Republic of Korea, is a leading manufacturer in the personal care industry, known for its innovative and sustainable raw materials. Through advanced... Slick Gorilla is the leading trendsetter in men’s haircare & grooming. Born in the barbershops of Leeds, England back in 2016; starting with just their Volumizing Hairstyling... At IFF (NYSE: IFF), an industry leader in food, beverage, health, biosciences and scent, science and creativity meet to create essential solutions for a better world –from... For the last three decades, THG LABS have been the trusted UK-based private label product development and cosmetics manufacturing partner for world-leading beauty brands. Our...
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