This article was originally published in the Cosmetics Business TikTok Beauty Trend Report. Receive your copy here.
Predicting which new beauty trends will blow up on TikTok, and ultimately prove worthy of investing in, is no easy task for brands.
The trends in this article are backed by data intelligence platform Spate as not only demonstrating consistent or recent spikes in growth, their weekly views also indicate significant consumer awareness on TikTok – and high-to-very high levels of engagement among consumers.
Cosmetics Business highlights four TikTok beauty trends to watch and reveals how brands can capitalise on them.
Sabrina Carpenter glam
With her signature popping pink blush and pouty lips, singer Sabrina Carpenter’s make-up look has gone viral on TikTok.
With 77.7 million views, which have grown by 218.9% and increased by 32.8 million just last quarter, consumers continue to show excitement over the singer’s look, and according to Spate’s co-founder, Yarden Horwitz, “brands can capitalise on her popularity and search for their star power.”
Carpenter’s ‘Espresso’ and ‘Please, Please, Please’ music videos have incorporated product placement from brands including Supergoop! and Prada Beauty.
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