This article was originally published in the Cosmetics Business Colour Cosmetics Trend Report. Receive your copy here.
From french tip nails to blue eyeshadow, 90s make-up looks continue their revival in 2024.
On Pinterest, searches for ‘90s lip’ have rocketed by 760%, according to the social media platform’s summer 2024 trend report, so it is little wonder that lip liner – and throwback looks such as dark lip liner with a lighter shade of lipstick aka ‘the supermodel look’ – have enjoyed a particular resurgence.
But the trend for lip liner has also moved beyond its nostalgic charm.
Sales have boomed in 2024, with Circana data for Europe between January and June citing growth of 28% compared to the same period in 2023, as lip liners enter a new era.
Not only has there been a step up in innovation from brands launching more sophisticated formulas and broader shade ranges, consumers’ increasingly professional approach to make-up application has led to the discovery of lip liner as a means to create different looks, from lifted to fuller lips or even as an alternative to lip filler.
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