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Dr. Barbara Sturm to open spa-inspired, 3D virtual store

The metaverse store promises to offer a high-touch, luxury service where customers can interact with products

Kylie Cosmetics and Rare Beauty among beauty brands nailing influencer marketing in 2022

Marketing platform Traackr reveals the top 10 beauty companies that have grown their social media engagement via influencer content this year

Amorepacific’s virtual influencer G.G. launches debut music video

The production forms part of the new ‘G.G.Universe’, the fictional world in which the digital influencer lives

Luxury beauty's secret weapon to survive the cost of living crisis

Prestige retailers including Harrods and Cult Beauty are adapting loyalty programmes to value-added rewards models in a bid to boost customer reten...

Klarna unveils price comparison tool to boost affiliate programme

The Swedish fintech company’s in-app tool aims to help consumers “shop smarter” by searching and comparing offers across thousands of retailers

L'Oréal denies it has suspended Twitter advertising spending

Elon Musk, one of the world’s richest men, snapped up Twitter on 27 October 2022 in US$44bn

Mastodon: Should beauty brands join the new Twitter alternative?

Mastodon, which bills itself as a decentralised social network, was launched in 2016 by Russian-born German software developer Eugen Rochko

#Hairtok: Is the clock ticking for brands to cut into the buzz?

Hair care content is killing it on TikTok, and brands are seeing results. Is now the time for more players to move in?

Perfect Corp debuts on New York Stock Exchange

The beauty tech provider is hoping to expand its services to cater to other industries with its new access to the global capital market

L’Oréal and Meta launch metaverse start-up accelerator

Five start-ups stand to receive access to mentorship, experts and investors

Brand advice: How to tap into TikTok beauty trends and make them your own

Leveraging TikTok beauty trends can raise your brand’s profile and potentially translate to sales – if viral enough. We explore when it is right to...

How robots and AI are pushing the boundaries in nail care

New tech is transforming the way consumers can choose nail colour, and get a manicure

essence makeup to host cosplay competition with popular streamer Emiru

Contestants can submit their best cosplays to Emiru’s Reddit page for a chance to win US$30,000 in prizes

Expert advice: Make the most of TikTok selling

Peter Martin, Managing Director at digital commerce agency SMP, talks shopping activations, livestream events and working with TikTok's unique algo...

Lookfantastic’s LF Beauty Plus+ loyalty club opens to customers

The loyalty scheme rewards customers with points when purchasing products, leaving reviews and making recommendations to friends

Beyond NFTs: Beauty pioneers' plans for Web3

VivaTech is a leading tech conference dedicated to innovation and start-ups in the beauty industry’s heartland of Paris, France. And some big names...