Digital

Laneige launches virtual store in Metaverse debut

Shoppers can purchase the Korean skin care brand’s products directly through the virtual store

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MAC to donate 100% of lipstick sales to equal rights organisations on its first-ever Day of Giving

Mac is expanding its Viva Glam charitable initiative, aiming to raise $500,000 for organisations from the sale of more than 200 different lipsticks...

Nivea champions skin diversity in new video series ‘Skin Out Loud’

The skin care brand’s content series features Queer Eye’s Leni Bolt and covers everything from skin representation and identity to ageing

The Woman King star Thuso Mbedu named L'Oréal Paris Brand Ambassador

Mbedu has joined L'Oréal Paris’ line-up of international brand ambassadors, including British actress and activist Gemma Chan and actor and entrepr...

Why technology could be the key to stopping greenwashing in beauty

Pinterest's beauty boss Tom Spratt explores how technology can help to stop greenwashing in the beauty industry and hold companies accountable for...

Laneige launches virtual store in Metaverse debut

Shoppers can purchase the Korean skin care brand’s products directly through the virtual store

Perfect Corp announces free virtual make-up try-on for women- and minority-owned brands

The AI and AR specialist's Small Business Beauty Tech Accelerator programme provides six months' free access to make Perfect Corp tools accessible...

Developing an eco-friendly website? Here’s how this company did it

Jean-Philippe Cosson from cosmetic ingredients business Silab explains the philosophy behind its Actively Caring programme’s new website

The sweetest deal: Price comparison apps are winning beauty bargain hunters

Consumers are looking for ways to save money, and price comparison sites and apps can do the job for them. But how well are they working in beauty?

Bioré apologises for ‘dystopian’ influencer ad referencing school shooting

The video was met with an immediate backlash, with users calling out the brand and influencer Cecilee Max-Brown for being insensitive to the shooti...

NYX to raise awareness of online LGBTQIA+ bullying with new campaign

As part of the campaign, the make-up brand is activating safe spaces online on Roblox, Twitch and nyxcosmetics.com

Getting ahead of the curve with cosmetic ingredients

Our award-winning publications can guide your business in remaining compliant and adapting to consumer needs

2023 trends: 5 ways the metaverse will impact beauty

The top trends for brands to look out for in 2023

Skin Proud creates ‘pay it forward’ social media campaign for Mental Health Awareness Month

The Gen Z brand is raising awareness of the mental health benefits of doing a random act of kindness and is asking its community to take part

Exclusive: I Am Proud has big plans to get Gen Z investing in body care with Body Proud range

The company is tapping into the rise of social selling by launching the range – which contains mood-boosting fragrances – exclusively on TikTok Sho...

Elizabeth Arden launches debut virtual store

The virtual store showcases a timeline of the company’s history with interactive content and gallery-style art

Bans, fines and privacy concerns: Is TikTok’s reputation salvageable in 2023?

As TikTok reels from a string of bans and a fine from the UK’s data watchdog, should beauty brands be considering a plan B for their marketing stra...