Breaking News

Body Proud raises awareness of catfishing in Don’t Fall for the Smooth Talk campaign

The beauty brand has created an online guide to help Gen Z spot the warning signs of catfishing and enjoy online dating safely

Exclusive: the top beauty trends on Caroline Hirons’ Skin Rocks App

From the most searched for ingredients and products, to users’ biggest skin care concerns, the British aesthetician and her team reveal all

e.l.f. Beauty launches first-ever UK advert campaign

The US make-up brand’s UK campaign, express your e.l.f., includes a TV advert, out-of-home advertising and a London pop-up

The unlikely lip products that have now become make-up disruptors

From balms that shine like a gloss, to matte-meets-moisture liquid lipsticks, hybrid formulas are revamping the lip category like never before. Cos...

Revlon signs social media star Nailea Devora as global brand ambassador

The 21-year-old influencer will support the make-up brand’s latest launches by creating content for its social media platforms

Exclusive: Lottie London renews Vampire Diaries make-up collaboration after being ‘flooded’ with requests

Back due to consumer demand, Lottie London’s updated make-up range based on the vampire TV drama contains 19 new limited edition products

This company links brands with tech start-ups, here are its predictions for beauty

Tech It Forward’s founders Jennifer Elias and Jessica Rosner explain why materials science, biotech and AI tools for data analysis are just some ad...

The future of beauty NFTs lies in community building

To really profit from NFT and metaverse campaigns, brands must look beyond sales of digital assets and towards community

Revlon goes viral for poking fun at Selling Sunset star in duelling TikTok video

The brand’s tongue-in-cheek TikTok response to Selling Sunset’s Heather Rae El Moussa saying ‘I don’t wear Revlon’ has 4.6 million views

TikTok Shop challenges Amazon Prime with same-day fulfilment service in UK

The Fulfilled by TikTok programme has rolled out nationally following a trial period from November 2022

‘Our goal is to become global experts in vitamin A’: Medik8’s plans for world domination

The premium beauty brand’s growth plans include US expansion, a myth-busting global skin care campaign and bigger investment in R&D

'Influencer fatigue' has made way for a new breed of beauty shopping sites

Community-powered beauty shopping sites aim to bring a new era of authenticity to e-commerce and social selling

Prada boosts move into beauty with Rethinking Beauty campaign

The campaign will help position Prada Beauty within the competitive beauty space, highlighting its new make-up and skin care collections

State of play: why beauty is struggling to break into gaming

Beauty-gaming collaborations have been levelling up, but do these partnerships actually increase sales and help brands reach new audiences?

e.l.f. Beauty partners with Channel 4 on branded YouTube series Ready or Not?!

The drugstore brand hopes the show, starring creator Adeola Patronne, will expand its reach with Gen Z, featuring shoppable links to products

Threads strategy: How this brand snagged 30k followers in 3 hours

Ipsy Senior Social Media Manager Marra Vargas reveals how Threads will fit into the beauty box subscription firm’s social media plans