Breaking News

Sephora announces return of gamified beauty event Sephoria

The virtual event will be available to guests outside of the US for the very first time

Can Shikō Beauty reignite America’s love of J-beauty?

Mitsui & Co’s new D2C platform is hoping to ride the pre-pandemic wave for ‘made in Japan’ cosmetics

Perfect Corp expands AR app with virtual beard try-on options

The YouCam Makeup app uses a combination of artificial intelligence (AI) and augmented reality (AR) technologies to simulate beard styles on a user...

Expert advice: Make the most of TikTok selling

Peter Martin, Managing Director at digital commerce agency SMP, talks shopping activations, livestream events and working with TikTok's unique algo...

Sephora invests in online customer experience with new e-commerce solution

The retailer's partnership with Commercetools aims to unify its in-store and online shopping experiences and increase personalisation

Superdrug raises curtain on industry-first TikTok talent show

#SuperShow entrants are encouraged to complete three challenges inspired by products available at Superdrug

Beyond NFTs: Beauty pioneers' plans for Web3

VivaTech is a leading tech conference dedicated to innovation and start-ups in the beauty industry’s heartland of Paris, France. And some big names...

4 midlife beauty opportunities for brands

Midlifers have the deepest pockets and some of the most underserved needs of any consumer. How can beauty brands reach them most effectively?

Meta restricts employee discussions of Roe v Wade overturning

The Supreme Court overthrew Roe v Wade, which gave women in America the constitutional right to have an abortion, on 24 June

TikTok star Hyram Yarbro launches skin care podcast

Influencers including Ava Jules, Melissa Ong and Hillary Star appear as guest stars on Yarbro’s podcast Justaposition, which offers discussions aro...

Immersed in the metaverse: How can beauty brands and PRs create meaningful experiences?

The metaverse is presenting opportunities not just for beauty brands, but PRs too

Come rain or shine: India's monsoon beauty category is big business

Thriving during India's monsoon season takes equal amounts of innovation and foresight for skin, hair and make-up brands, writes Faye Remedios

THG bidders walk away from takeover race

Two potential suitors, Candy Ventures and Belerion Capital, confirmed they will not make offers for the online retail giant

Constant gratification: How beauty brands can leverage the consumer impulse for immediacy

The cosmetics industry still has work to do to build purchase momentum and customer loyalty within the shopping experience, writes Mighty Social’s...

TikTok’s highest earning beauty influencers revealed

Beauty influencer James Charles can earn up to US$36,200 for a sponsored TikTok post

Tech meets toiletries: The latest in smart packaging

Intelligent materials are delivering better functionality and security to beauty packaging, as Sarah Gibbons, Brenda Dionisi, Julian Ryall and Jens...