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Lottie London to host first ever Metaverse prom party

The party marks Lottie London’s second foray into the virtual world of the Metaverse, following the launch of its Chaun Legend campaign in March

Beauty Pie’s first TV campaign dispels myth that quality comes with a high price tag

The TV advert marks the first part of the digitally-native brand’s strategy to raise more awareness about itself to a broader UK audience

THG rejects £2bn buyout to see share price soar

In a turn of luck for the beauty owner, its share price swelled 24.5%, and has attracted higher bidders

Immersed in the metaverse: How can beauty brands and PRs create meaningful experiences?

The metaverse is presenting opportunities not just for beauty brands, but PRs too

Lottie London targets Gen Z with new app

Product drops and limited-edition collections will be available to purchase exclusively on the app 24-hours before other retailers

Klarna launches virtual shopping platform

The app provides a highly personalised service that helps consumers to shop online

Constant gratification: How beauty brands can leverage the consumer impulse for immediacy

The cosmetics industry still has work to do to build purchase momentum and customer loyalty within the shopping experience, writes Mighty Social’s...

Come rain or shine: India's monsoon beauty category is big business

Thriving during India's monsoon season takes equal amounts of innovation and foresight for skin, hair and make-up brands, writes Faye Remedios

THG’s leadership team will face ‘detailed scrutiny’ in months ahead

CEO of beauty owner, Matthew Moulding, is ‘naturally disappointed’ at share price fall

Revolution Beauty’s new booking app supports self-starter beauty professionals

My Revolution works in a similar way to salon booking services, and is available as a mobile app

Tech meets toiletries: The latest in smart packaging

Intelligent materials are delivering better functionality and security to beauty packaging, as Sarah Gibbons, Brenda Dionisi, Julian Ryall and Jens...

Google's Head of Beauty reveals top search advice for brands

The cosmetics business leader at the search engine explains how brands should adapt their marketing SEO strategy to post-pandemic shopping trends a...

Il Makiage owner launches beauty's first digital security token tied to equity ownership

The financial innovation is convertible into a share of Oddity stock in an IPO at a 20% discount

Stand and deliver: How to maximise your point of sale presence

Even in the digital age, there’s no better way for a brand to optimise its exposure than by investing in in-store point of sale materials that real...

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Why the cosmetics industry is the ideal vocation for women in STEM

With room for a broad range of expertise and ample opportunity to continue research while child-rearing, more women with a STEM background should c...