Digital

‘It is QVC for Gen Z’: How TikTok Live Shopping is changing the way young people buy beauty

The social media giant has revamped an old school selling technique so brands can connect with Gen Z in a ‘raw’ way to boost sales, but does it work?

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Clinique enters the metaverse with immersive virtual Clinique Lab

Inspired by the ELC-owned brand’s bricks-and-mortar stores, the digital retail concept allows consumers to explore the brand, product and ingredien...

The Fragrance Shop champions individuality in new #BeYourself campaign

The retailer’s year-long initiative encourages customers to express themselves through fragrance and is accompanied by a myriad of activations

How beauty giants can stay ahead of the competition

The beauty industry can be complex for larger scale corporations, but Cosmetics Business has a number of resources that can help.

‘It is QVC for Gen Z’: How TikTok Live Shopping is changing the way young people buy beauty

The social media giant has revamped an old school selling technique so brands can connect with Gen Z in a ‘raw’ way to boost sales, but does it work?

e.l.f. Beauty partners with American Eagle on denim-inspired make-up collection

The limited edition collaboration is the make-up brand’s first foray into fashion and is accompanied by a social-first marketing campaign

Clairol targets Gen Z with first global campaign in five years: ‘It is a new era for the brand’

The ‘It is so me’ campaign is the first step in a larger plan to modernise the 92-year-old at-home hair colour company

Influencer fraud: What can beauty brands do?

Iona Silverman, Intellectual Property and Media Partner at Freeths, tells Cosmetics Business how to identify influencer fraud

The sweetest deal: Price comparison apps are winning beauty bargain hunters

Consumers are looking for ways to save money, and price comparison sites and apps can do the job for them. But how well are they working in beauty?

Heartstopper’s Yasmin Finney named YSL Beauté’s first UK ambassador

The actress, set to appear in the brand’s ‘Drop the Look’ campaign, said the partnership is a positive step for transgender representation

How to navigate the beauty industry as an independent brand

The industry is daunting for small businesses. Cosmetics Business has a number of resources that can help

L’Oréal’s innovation priorities for 2023

L’Oréal’s tech lead Guive Balooch explains why consumer needs and solving challenges sit at the core of R&D for the beauty giant and why ‘ultra-per...

2023 trends: 5 ways the metaverse will impact beauty

The top trends for brands to look out for in 2023

Lush cuts Google Ad spend by ‘millions’ as part of its big tech revolution

The cosmetics retailer is slashing its investment in Google by a third so it can interact with customers in more “ethically sound” digital spaces

Top tips for getting your metaverse store to stand above the competition

Emperia’s Olga Dogadkina reveals how beauty brands can make the most out of their digital retail spaces

Sephora launches TikTok education programme for beauty start-ups

Beauty brands on Sephora’s Accelerate cohort will be given the opportunity to take part in the programme

The new high-tech rules of beauty pop-ups

This year’s beauty pop-ups waved goodbye to stale store settings, opting for phygital interaction and the experiential to raise brand awareness and...