Market Reports

Drips, jabs and now drinks: why NAD+ is taking beauty by storm

Drips, jabs and now drinks: why NAD+ is taking beauty by storm

Consumer interest in NAD+ surged in 2024, fuelled by a heady mix of TikTok, celebrity endorsement, the rise of longevity science and biohacking culture
Cosmetics Business reveals the top 5 supplements trends of 2025 in new report

Cosmetics Business reveals the top 5 supplements trends of 2025 in new report

NAD+ shots, bovine colostrum, vitamin patches, GLP-1 support and more, the latest supplements trends are smashing the boundaries between beauty and wellness
Are Gen Z swapping 'baby Botox' for preventative skin care?

Are Gen Z swapping 'baby Botox' for preventative skin care?

A preventative approach to skin care, that prioritises skin health over skin perfection, is taking off among young consumers
The most rebellious trends in beauty predicted for 2025

The most rebellious trends in beauty predicted for 2025

2025 is shaping up to be a rebellion-fest for beauty with two polarising trends: ‘brat’ imperfection and the rise of the 'anti-woke' brand
CeraVe, e.l.f. and NYX will become ‘entertainment brands’ to lure Gen Z

CeraVe, e.l.f. and NYX will become ‘entertainment brands’ to lure Gen Z

Being a beauty brand is no longer enough. These brands are blurring the line between commerce and entertainment – and could soon have their own Netflix shows
Stand by for the return of maximalist eye make-up in 2025

Stand by for the return of maximalist eye make-up in 2025

Bold and transformative eye make-up looks are back, and eyeshadow will take the glitter ball
How Ozempic will change the skin care industry in 2025

How Ozempic will change the skin care industry in 2025

As 'ballet body' beauty standards return, skin care that tackles elasticity and volume restoration will be in demand, with retinoids and collagen-boosting peptides finding favour
Cosmetics Business predicts 5 top beauty trends of 2025 in new report

Cosmetics Business predicts 5 top beauty trends of 2025 in new report

Preventative skin care, eyeshadow's bold return, beauty's big rebellion and more: we reveal how beauty will evolve in 2025
Why body shimmer oils are the winter holiday winner

Why body shimmer oils are the winter holiday winner

No longer confined to summer-centric use, body shimmer oils have entered the winter holiday season as brands grab a glittering opportunity
Premium body care and deodorant brands are the next M&A target

Premium body care and deodorant brands are the next M&A target

As consumers trade up to premium bath, body care and deodorant products, investors and strategics are swooping on the sector. Which brands are on the M&A radar?
Why 2025's body care lines must be both scented and skinified

Why 2025's body care lines must be both scented and skinified

Sol de Janeiro's success and #PerfumeTok's influence have reignited the body care segment. The new wave of body care prioritises both fragrance and function
Meet the new generation of high-tech hand and nail care

Meet the new generation of high-tech hand and nail care

Boosted by breakthrough innovation, and celebrity and influencer nail trends, it’s time for the neglected hand and nail care category to take the spotlight
Consumers are ready for 'miracle' body care. Are brands?

Consumers are ready for 'miracle' body care. Are brands?

Performance body care that offers clinical-grade efficacy is seeing fresh demand. But the pressure is on for brands to provide visible results, and regain consumer trust
Cosmetics Business reveals the top 5 body care trends of 2024 in new report

Cosmetics Business reveals the top 5 body care trends of 2024 in new report

Body care is one of beauty's brightest spots, as high-performance products soar, fragrance fuels fresh innovation and shimmer oils enter the festive season
Forget rosemary oil, batana oil is the new TikTok hair hero

Forget rosemary oil, batana oil is the new TikTok hair hero

With scalp care being seen as an extension of skin care, interest in trending natural oils remains high. Batana, sage, and prickly pear oil are the latest winners
Playful and sensorial textures are picking up in hair care, and this is why

Playful and sensorial textures are picking up in hair care, and this is why

The sensory beauty movement is surprising and delighting consumers with novel textures and thoughtful packaging that elevate their hair care routines

Trending Articles

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    PDRN make-up: How K-beauty’s trending skin care ingredient is moving into colour cosmetics Skin care’s biggest breakout ingredient of 2026 is coming for your make-up bag
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    Charlotte Tilbury, Dior and Too Faced: why loose setting powder is being reinvented for 2026 Leaving cakey, drying formulas in the past, loose setting powder is making its comeback
  3. Cosmetics Business reveals the top 5 K-beauty trends of 2026 in new report Korean hair care, K-pharmacy skin care and bloom skin are among the biggest trends that will shape K-beauty in the year ahead
  4. Cosmetics Business reveals the top 5 make-up trends of 2026 in new report From PDRN-infused make-up to next-gen lip tints and reinvented loose powders, these are the trends set to shape colour cosmetics in the year ahead
  5. Cosmetics Business reveals the top 5 SPF and sun care trends of 2026 in new report Tanmaxxing, mineral sunscreen serums, milky SPF and the skinification of self-tan are shaping the category this year

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