Market Reports

Premium body care and deodorant brands are the next M&A target

Premium body care and deodorant brands are the next M&A target

As consumers trade up to premium bath, body care and deodorant products, investors and strategics are swooping on the sector. Which brands are on the M&A radar?
Why 2025's body care lines must be both scented and skinified

Why 2025's body care lines must be both scented and skinified

Sol de Janeiro's success and #PerfumeTok's influence have reignited the body care segment. The new wave of body care prioritises both fragrance and function
Meet the new generation of high-tech hand and nail care

Meet the new generation of high-tech hand and nail care

Boosted by breakthrough innovation, and celebrity and influencer nail trends, it’s time for the neglected hand and nail care category to take the spotlight
Consumers are ready for 'miracle' body care. Are brands?

Consumers are ready for 'miracle' body care. Are brands?

Performance body care that offers clinical-grade efficacy is seeing fresh demand. But the pressure is on for brands to provide visible results, and regain consumer trust
Cosmetics Business reveals the top 5 body care trends of 2024 in new report

Cosmetics Business reveals the top 5 body care trends of 2024 in new report

Body care is one of beauty's brightest spots, as high-performance products soar, fragrance fuels fresh innovation and shimmer oils enter the festive season
Forget rosemary oil, batana oil is the new TikTok hair hero

Forget rosemary oil, batana oil is the new TikTok hair hero

With scalp care being seen as an extension of skin care, interest in trending natural oils remains high. Batana, sage, and prickly pear oil are the latest winners
Playful and sensorial textures are picking up in hair care, and this is why

Playful and sensorial textures are picking up in hair care, and this is why

The sensory beauty movement is surprising and delighting consumers with novel textures and thoughtful packaging that elevate their hair care routines
How 'glass hair' became the most influential trend in hair care

How 'glass hair' became the most influential trend in hair care

'Expensive’ glass hair is having a significant impact on product innovation in hair care, as brands from L'Oréal Paris Elvive to TREsemmé invest deeply in the trend
Goodbye quick fix, frizz control has entered the longevity era

Goodbye quick fix, frizz control has entered the longevity era

A new frizz-fighting journey has begun, as brands offer innovations boasting long lasting control and hair health-enhancing formulas
From drugstore to prestige: Hair growth's sexy reinvention

From drugstore to prestige: Hair growth's sexy reinvention

As demand for products that tackle thinning hair rises, popular prestige brands are reimagining the hair loss category
Cosmetics Business reveals the top 5 hair care trends of 2024 in new report

Cosmetics Business reveals the top 5 hair care trends of 2024 in new report

Expensive 'glass' hair, the new era of anti-frizz, and prestige brands' reinvention of the hair loss category are among the defining hair care trends this year
Humidity-proof make-up is the climate change hack consumers are seeking

Humidity-proof make-up is the climate change hack consumers are seeking

Rising global temperatures and extreme weather is spurring demand for climate-adaptive cosmetics that can withstand humidity and sweat
Beauty merch is big business for Gen Z and millennial brands

Beauty merch is big business for Gen Z and millennial brands

Merch can be more successful for beauty brands than a new make-up launch. But what’s the secret formula for a winning strategy?
Why lip liner's comeback goes beyond 90s nostalgia

Why lip liner's comeback goes beyond 90s nostalgia

The versatility of lip liner is at the heart of its revival in 2024, as consumers discover new, relevant ways of using the product to create on-trend looks
How setting sprays became one of the biggest TikTok beauty trends

How setting sprays became one of the biggest TikTok beauty trends

As trending looks like Korean glass skin and Douyin make-up continue to rise, setting sprays that deliver a bespoke skin finish are seeing strong sales
Why the bold blush trend is reaching a fever pitch in make-up

Why the bold blush trend is reaching a fever pitch in make-up

Overblushing rules, but is this trend following the same rise and fall as bold brows and lashes, or is something more going on with statement blush?

Trending Articles

  1. Cosmetics Business reveals the top 5 fragrance trends of 2026 in new report Scent stacking, slow perfumery and alcohol-free perfumes are among the biggest trends shaping fragrance this year
  2. Cosmetics Business reveals the top 5 skin care trends of 2026 in new report K-beauty spicules, barrier hero ingredient beta-glucan and support for cosmetic treatments are among the skin care trends on the rise this year
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    How Amazon beat Sephora to become retail's male beauty powerhouse US male skin care and grooming shoppers are spending four times’ more at Amazon than Sephora. What is the e-commerce giant getting so right with men?
  4. Cosmetics Business reveals the top 5 male grooming trends of 2025 in new report Gen Z men's experimentation with skin care brands, deodorants' fine fragrance glow up, and Amazon's category domination are among the latest trends in male grooming
  5. Cosmetics Business reveals the top 5 beauty consumer trends of 2024 in new report From Gen Alpha's sharp eye for shelfie-worthy brands to Boomers' 'profound' engagement with beauty, this report uncovers the latest consumer shifts across every generation

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