This article was originally published in the Cosmetics Business Hair Care Trend Report. Receive your copy here.
Kim Kardashian may have set the trend for ‘glass hair’ back in 2018 but not only is the glossy, reflective look still trending in 2024 – as the likes of Bella Hadid, Addison Rae, Kourtney and Kim Kardashian continue to showcase with their glass hair looks – its influence on product innovation has been unprecedented.
Shine is now top of the list globally in terms of what consumers are looking for in hair care, according to WGSN research for TRESemmé, and brands have responded to the demand with a torrent of new shine-enhancing product ranges.
Not only has this been a huge retail opportunity, with mass market players investing significantly in the development of new lines that aim to enable consumers to create the glass hair salon look at home, the trend has inspired brands to take formulation development to the next level.
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