This article was originally published in the Cosmetics Business Body Care Trend Report. Receive your copy here.
Whether it comes down to the #PerfumeTok effect or the meteoric rise of scented body care giant Sol de Janeiro in the sector, fragrance has come back to body care with a bang.
In recent months, some of the biggest names in beauty, such as Augustinus Bader and Deciem, have stepped into scented body care, despite having gained a reputation for championing fragrance-free, performance-focused skin care.
Augustinus Bader debuted its first ever scented body product, The Body Cleanser formulated with a Eucalyptus scent, in September 2023, following rising demand from consumers.
The brand has followed with the launch of Geranium Rose Body Oil this year, which features an essential oil blend of geranium and rose for their known soothing and relaxing benefits.
The body oil also packs in the brand’s proprietary TFC8 ingredient, and skin barrier-supporting olive fruit, argan oils and vitamin E.
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