Why body shimmer oils are the winter holiday winner

By Jo Allen | Published: 28-Nov-2024

No longer confined to summer-centric use, body shimmer oils have entered the winter holiday season as brands grab a glittering opportunity

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This article was originally published in the Cosmetics Business Body Care Trend Report.  Receive your copy here.


Named one of 2024’s biggest body and wellness trends by online retailer Beauty Pie, body shimmer oils have been sliding into the bestseller rankings for more and more beauty brands this year.

Having experienced a 158% spike in Google searches during a six month period to November 2023, growing consumer interest in shimmer oils has propelled brands to take a closer look at how to build out the segment and capitalise further on the appeal that the product has.

Traditionally used and promoted as a seasonal summer product that enhances the appearance of a golden tan, consumers are no longer shelving shimmer oils when the warm weather subsides, and brands have spotted the potential that this offers.

Now, new launches are extending into the cooler winter months, and the festive season provides an especially bright focus.

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