This article was originally published in the Cosmetics Business Body Care Trend Report. Receive your copy here.
As 2024 draws to a close, still the body care boom continues.
Consumer interest has been unprecedented in the past five years, evidenced by the continued increase in Google searches for body care products, which are currently up 65.2%.
Retailers are seeing this reflected in their sales, with online player Face the Future revealing a growth rate of 50%, while for Boots, body care is also largely responsible for the strong 15% growth it is seeing across its bath, shower and body care category, according to Kantar.
Alongside this evolution, consumers are now expecting more.
“With an increase in body care products that are multifunctional and offer support with body conditions, there is more expectation around results and quality ingredients,” says Julia Barcoe-Thompson, co-owner of Face the Future.
“Customers are looking for miracle creams – home care body products that will achieve the same as in-clinic treatments and help with body concerns such as pigmentation, scarring and body acne.
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