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TikTokers call it 'the fountain of youth', and a 'game changer'.
Celebrities Hailey and Justin Bieber have said they plan to live to 120 using it, while Jennifer Aniston and Gwyneth Paltrow also use it regularly in IV therapy form.
NAD+, the oxidised form of nicotinamide adenine dinucleotide, plays a vital role in both skin health and overall health by serving as a key coenzyme in cellular energy production and repair processes.
“It is essential for maintaining cellular metabolism, which helps keep skin looking youthful and energized,” explains Martha Graeff, co-founder of new wellness brand Happy Aging.
“As we age, NAD+ levels naturally decline, leading to reduced cellular function and vitality, but by increasing NAD+ levels, we can potentially revitalise aging cells, improve skin elasticity, and enhance overall energy levels.”
This has driven the wellness industry to provide solutions that boost NAD+ levels.
Intravenous (IV) NAD+ therapy entered the media spotlight in 2022, partly on the back of an episode of The Kardashians which showed Kendall Jenner and Hailey Bieber hooked up to NAD+ drips and Bieber's now infamous comment “I'm going to do NAD for the rest of my life, and I'm never going to age.”
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