Picture credit: Nécessaire/Diego Vourakis
This article was originally published in the Cosmetics Business Body Care Trend Report. Receive your copy here.
Body care has stepped up to become the most dynamic segment in premium skin care, but it’s not just consumers that are splurging on the skin beneath their chin.
This high-growth segment is also increasingly attracting investment and acquisition interest, which is poised to continue into 2025.
L Catterton’s majority stake acquisition of premium bath and body care company Stenders in September signals the interest sweeping the sector, a move that followed e.l.f. Beauty’s US$355m acquisition of high performance skin and body care brand Naturium last year.
“I don’t know the number, but I believe L Catterton put up a big multiple for [Stenders],” comments Ken Wasik, Co-Head of Investment Banking and Head of Consumer Products Banking at Capstone Partners.
“They’ve got to see some pretty big trends to be doing that, because most financial buyers aren’t being aggressive in the beauty space right now.
“They’re buying things, but they’re just not putting up big multiples.”
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- Companies:
- Stenders Cosmetics
- L Catterton
- The Sage Group
- Capstone Partners
- AKT London
- Sundae Body