This article was originally published in the Cosmetics Business Hair Care Trend Report. Receive your copy here.
Move over rosemary oil, there’s a new scalp care hero in TikTok town.
Batana oil is the latest natural hair care oil to trend on the platform, an antioxidant that has long been known for its hair and skin benefits, yet is sweeping TikTok as the latest wonder ingredient amid claims that it stimulates hair growth and promotes scalp health.
The latest data from TikTok Shop, revealed a 168% increase in TikTok users searching for batana oil during the week commencing 4 September 2024.
Emily Caine, Head of Beauty at TikTok Shop UK comments: “Rosemary oil was the hair hack of the summer, but as we change seasons, there is a new must-have product flying on TikTok Shop and that is batana oil.
“It’s no surprise either, as we move into the colder season our hair and scalp need all the love it can get, and the rich fatty acids in batana oil leave your hair strong, shiny and scalp protected.”
But the rise of batana oil reflects a wider trend for a growing consumer interest in the discovery of natural oils that offer specific benefits for the scalp.
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