Market Reports

Boomers are the most engaged skin care consumers, yet the most overlooked

Boomers are the most engaged skin care consumers, yet the most overlooked

Women over 55 are the only demographic to be using more beauty products than five years ago. Will brands take more notice of them now?
Gen X want beauty brands to cut the BS

Gen X want beauty brands to cut the BS

Women in their 40s and 50s are often more self-assured, confident and content in their own skin and body than they've ever been. And they have a clear message for beauty brands
Forget Gen Z, millennials are beauty's online power shoppers

Forget Gen Z, millennials are beauty's online power shoppers

Time-poor, cash-rich millennials make more beauty purchases online than any other generation. How can brands make the most of the opportunity?
Gen Z are spending more on beauty in 2024. How can brands win their wallet?

Gen Z are spending more on beauty in 2024. How can brands win their wallet?

Gen Z are driving beauty sales faster than any other demographic. But brands need to excel in multiple areas to win their dollar
Gen Alpha: Give us shelfie-worthy skin care

Gen Alpha: Give us shelfie-worthy skin care

With a sharp eye for design and a desire to collect and share, skin care-obsessed tweens are challenging beauty brands to keep up and stay fresh
Cosmetics Business reveals the top 5 beauty consumer trends of 2024 in new report

Cosmetics Business reveals the top 5 beauty consumer trends of 2024 in new report

From Gen Alpha's sharp eye for shelfie-worthy brands to Boomers' 'profound' engagement with beauty, this report uncovers the latest consumer shifts across every generation
India is the next big play for luxury beauty brands

India is the next big play for luxury beauty brands

Demand is soaring for celebrity and international beauty brands as India enters a luxury revolution. And they are jumping on the opportunity
Bold, expensive-smelling, and unique: Oud fragrances are bang on trend

Bold, expensive-smelling, and unique: Oud fragrances are bang on trend

New experimental interpretations of the most luxurious ingredient in perfumery are luring a wider audience
Middle East tourists to send luxury beauty sales soaring this summer

Middle East tourists to send luxury beauty sales soaring this summer

Summer is here and UK luxury beauty retailers are gearing up for an influx of tourists from the Gulf. What will win over these most affluent consumers?
Rare Beauty and Merit: Beauty's next billionaire brands

Rare Beauty and Merit: Beauty's next billionaire brands

Only a very small percentage of beauty brands make it to the billion-dollar dream. Which brands could hit this elusive milestone next?
Challenger brands are outperforming luxury beauty's legacy players

Challenger brands are outperforming luxury beauty's legacy players

The gap is widening between niche or challenger brands and the traditional leaders, yet adapting to and surprising consumers is the winning ticket for all
Cosmetics Business reveals the top 5 luxury beauty trends of 2024 in new report

Cosmetics Business reveals the top 5 luxury beauty trends of 2024 in new report

As top-tier challenger and celebrity brands lead the charge in luxury beauty, this report identifies where growth will come from next
From celebrities to consumers, fragrance 'gatekeeping' is trending

From celebrities to consumers, fragrance 'gatekeeping' is trending

Whether it's the fragrances of the famous, or the regular perfume enthusiast, signature scents have become a closely guarded secret for some
The unexpected fragrance trend exploring grief and rage

The unexpected fragrance trend exploring grief and rage

Fragrances that can help us grieve, navigate difficult emotions or capture our 'shadow selves' is the unexpected niche trend on the rise
Fragrance now has its own edition of 'loud budgeting'

Fragrance now has its own edition of 'loud budgeting'

The high double digit growth of inexpensive dupes, minis and perfumed body sprays proves how consumers are embracing money-saving hacks in fragrance
How 'smelling expensive' became a key trend in fragrance

How 'smelling expensive' became a key trend in fragrance

Consumers want to smell rich in an 'old money' way. But why is this a key trend in perfumery, and what kinds of fragrances are associated with smelling expensive?

Trending Articles

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    PDRN make-up: How K-beauty’s trending skin care ingredient is moving into colour cosmetics Skin care’s biggest breakout ingredient of 2026 is coming for your make-up bag
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  3. Cosmetics Business reveals the top 5 K-beauty trends of 2026 in new report Korean hair care, K-pharmacy skin care and bloom skin are among the biggest trends that will shape K-beauty in the year ahead
  4. Cosmetics Business reveals the top 5 make-up trends of 2026 in new report From PDRN-infused make-up to next-gen lip tints and reinvented loose powders, these are the trends set to shape colour cosmetics in the year ahead
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