Market Reports

3 killer brand communities in beauty

Cosmetics Business exclusively interviews the players behind some of the most successful beauty fandoms

Why more beauty brands are turning to product co-creation

80% of new product launches fail. Is co-creation the answer?

The future of beauty NFTs lies in community building

To really profit from NFT and metaverse campaigns, brands must look beyond sales of digital assets and towards community

'Influencer fatigue' has made way for a new breed of beauty shopping sites

Community-powered beauty shopping sites aim to bring a new era of authenticity to e-commerce and social selling

The pop-up opportunity that brands have been missing

Brands who use pop-ups as flash-in-the-pan events focused purely on footfall and sales are missing the chance reward and grow their community

Cosmetics Business reveals beauty's top 5 brand community trends in new report

Community-led brands are winning in beauty. No wonder industry players are finding creative new ways to connect with their fandoms

3 trends heating up the sun care category

From retinol sunscreen to multi-protection products that go beyond SPF, Cosmetics Business rounds up the category's emerging trends

How SPF mists became a bestselling sunscreen format

Consumers are snapping up sprays that make reapplication easy, avoid disturbing make-up, and now offer skin care benefits

Metaverse Beauty Week 2023: The highs, lows and opportunities

The first Metaverse Beauty Week this June created by advertising agency Cult brought together the likes of legacy player Neutrogena, indie brand I Am Proud and activist beauty champion Lush

Sun serums are one of the fastest growing SPF formats, and this is why

With their high-value, multitasking and luxe texture benefits, sun serums are enticing consumers and brands alike

Sunscreen just got fun, and Gen Z is here for it

From neon peel-and-stick patches to whipped cream mousse, the 'funscreen' trend makes sun care more enjoyable to use

The SPF launches elevating the trend for healthy, glowing skin

Sunscreen that doesn’t feel like sunscreen and works as hard as skin care: the ‘beautification’ of sun care is just getting started

Cosmetics Business reveals the top 5 sun care trends of 2023 in new report

With high levels of consumer engagement and double-digit sales, opportunities are shining through for SPF brands across the spectrum

Hair perfume is the unexpected budget beauty hack of 2023

With sales up 76% at John Lewis, hair mists from MFK, Chanel and Jo Malone London are winning consumers who want to buy their desired fragrance brands for less

Why China is the new fragrance battleground for brands

Chinese Gen Z consumers are driving this 'new El Dorado for perfume'

3 trending fragrance notes that capture the zeitgeist

Cosmetics Business asks the industry’s leading perfume experts what these notes say about consumers' current desires

The fragrance trend tapping into 'main character energy'

Energy-raising scents are giving consumers a way to wear their mood, bringing it to the centre of their fragrance story

Why fragrance has gone 'beast mode'

Perfume that offers up to 18 hours' wear time and super powerful projection is one of the biggest trends in fragrance

Cosmetics Business reveals the top 5 fragrance trends of 2023 in new report

As a tool for wellness and self-expression, fragrance has taken on new meaning in consumers' lives, and fresh trends are emerging

Why ingredient-led, clinical skin care is now targeting men

Men want skin care that targets specific concerns, says research, and these brands are rising to the challenge

The 'skinification' of men's fragrance is the latest trend to watch

Blockbuster perfume brands are aiming to convert their male fragrance fans into skinthusiasts

5 ways that manscaping is evolving

With its rapid spike in growth, the groin and body grooming category is the one of the crown jewels of the men’s category

Boots and Superdrug are shaking up their men's aisles, and here's why

Indie beauty brands for men have landed at the UK's biggest high street beauty retailers

TikTok's #GRMW trend is encouraging men to try make-up and skin care

Get Ready With Me content is achieving what the grooming industry has been trying to do for years: persuading men to adopt beauty routines by normalising them

Trending Articles

  1. Cosmetics Business reveals the top 5 skin care trends of 2026 in new report K-beauty spicules, barrier hero ingredient beta-glucan and support for cosmetic treatments are among the skin care trends on the rise this year
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    The ‘beast mode’ fragrance trend is moving into men's body care So-called ‘beast mode’ fragrance attributes such as performance and longevity are entering body care by combining bold scent profiles with flexible formats
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    Cosmetics Business reveals the top 5 men’s grooming trends of 2026 in new report Beast mode body care, ‘bro brows’, solid colognes, ‘anti-grey’ hair serums and workout recovery products are the new trends in men’s grooming this year
  4. Cosmetics Business reveals the top 5 ‘beauty hotspots’ of 2026 in new report, from K-beauty to Arab beauty India, the Middle East, Scandinavia and Taiwan join South Korea as the hotspot regions shaping global beauty trends. But they are also shifting consumer expectations
  5. Cosmetics Business reveals the top 5 hair care trends of 2025 in new report As scalp care and hair growth products thrive, brands are tapping into the connection between hair health and wellness to give consumers an emotional uplift

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