Market Reports

The fragrance trend tapping into 'main character energy'

Energy-raising scents are giving consumers a way to wear their mood, bringing it to the centre of their fragrance story

Why fragrance has gone 'beast mode'

Perfume that offers up to 18 hours' wear time and super powerful projection is one of the biggest trends in fragrance

Cosmetics Business reveals the top 5 fragrance trends of 2023 in new report

As a tool for wellness and self-expression, fragrance has taken on new meaning in consumers' lives, and fresh trends are emerging

Why ingredient-led, clinical skin care is now targeting men

Men want skin care that targets specific concerns, says research, and these brands are rising to the challenge

The 'skinification' of men's fragrance is the latest trend to watch

Blockbuster perfume brands are aiming to convert their male fragrance fans into skinthusiasts

5 ways that manscaping is evolving

With its rapid spike in growth, the groin and body grooming category is the one of the crown jewels of the men’s category

Boots and Superdrug are shaking up their men's aisles, and here's why

Indie beauty brands for men have landed at the UK's biggest high street beauty retailers

TikTok's #GRMW trend is encouraging men to try make-up and skin care

Get Ready With Me content is achieving what the grooming industry has been trying to do for years: persuading men to adopt beauty routines by normalising them

Cosmetics Business reveals the top 5 male grooming trends of 2023 in new report

Men’s grooming has taken a long time to crack, but as the pieces finally slot into place, new trends are emerging

Is beauty's celebrity creative director trend all style and no substance?

More beauty brands are teaming up with celebrities not just as ‘faces’ but in creative leadership roles

The future of anti-stress skin care

The beauty industry is working hard behind the scenes to bring scientific proof to stress-relieving skin care

Why melanin-rich skin care lines are beauty's most necessary launches

Following a decades-long disparity in skin care for melanated tones, these new brands are putting black and brown communities first

Is K-beauty's multi balm trend about to go global?

The multi-use moisturising sticks boost hydration throughout the day, resonating with skin care consumers' current needs

The standout beauty trends from Cosmoprof Worldwide Bologna 2023

These are the best brands, trends and ideas on display at beauty's biggest trade show – including our pick of beauty's rising star

'Skin rewilding' is the antidote to modern skin problems in 2023

Barrier protection is dominating skin care, with ceramide-based products in strong demand. But the megatrend is about to flourish in more experimental ways

Brands are obsessed with Gen Z, but not for the reason you think

Gen Z's influence, both on the industry and in their own households, is winning beauty’s prized older consumers – their Gen X parents

Cosmetics Business reveals the top 5 skin care trends of 2023 in new report

A first look at what's emerging and evolving in skin care from active ingredients to melanin-rich skin care and using Gen Z to target mature consumers

Sea moss: Why this buzzy supplement is turning heads in beauty

The skin care benefits of sea moss hang on ancedotal rather than scientific evidence – but that's not dampening its sales spike

Biomarker beauty: How blood testing is advancing personalised supplements

Questionnaire-based programmes kicked off personalisation, but this next step can offer real-time tweaks

Consumers are worried about sun damage, and it's leading to a rise in UV supplements

Could pills that support sun-exposed skin provide the next level of support that consumers are looking for?

Beauty and brain care: Why supplement brands are focusing on both

Is the brain-skin axis the next big trend in ingestible beauty?

Worth a nibble? Wellness brands are biting into the snackable skin care trend

A growing appetite for on-the-go snacks with functional benefits is unwrapping opportunities in beauty

Cosmetics Business reveals the top 5 beauty supplements trends of 2023 in new report

As consumer interest in 'beauty from within' grows stronger, new supplements trends are surfacing

Bobbi Brown on life after Estée Lauder, Jones Road and beating influencers at their own game

How make-up mogul Bobbi Brown bounced back with Jones Road Beauty after selling her namesake brand – which came with a tricky 25-year non-compete – and why she is ‘clapping back’ at TikTokers

Trending Articles

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    Inflammation care is a key skin longevity trend for 2026 Consumer demand for skin care that targets inflammation is growing, but how can brands sidestep the restrictions on product claims? Julia Wray reports
  2. Cosmetics Business predicts the top 5 beauty trends of 2026 in new report Resilience is the new watchword in skin and hair care, neuro-beauty turns evidence-based, and male grooming finds its next boom; these are among the trends shaping beauty in 2026
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    Inside the 'Manissance': why men’s grooming is gearing up for major growth in 2026 From teenage boys co-buying luxury niche fragrances to decant and share, to the surge in male ‘tweakments’, there is new momentum behind male grooming, writes Maisie Bovingdon
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    Sticky rice, sesame and salt: Fragrance will enter its 'swavoury' gourmand era in 2026 ‘Grown up gourmands’ will gain momentum as savoury notes merge with sweet to create an elevated code of comfort

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