Market Reports

How 'glass hair' became the most influential trend in hair care

How 'glass hair' became the most influential trend in hair care

'Expensive’ glass hair is having a significant impact on product innovation in hair care, as brands from L'Oréal Paris Elvive to TREsemmé invest deeply in the trend
Goodbye quick fix, frizz control has entered the longevity era

Goodbye quick fix, frizz control has entered the longevity era

A new frizz-fighting journey has begun, as brands offer innovations boasting long lasting control and hair health-enhancing formulas
From drugstore to prestige: Hair growth's sexy reinvention

From drugstore to prestige: Hair growth's sexy reinvention

As demand for products that tackle thinning hair rises, popular prestige brands are reimagining the hair loss category
Cosmetics Business reveals the top 5 hair care trends of 2024 in new report

Cosmetics Business reveals the top 5 hair care trends of 2024 in new report

Expensive 'glass' hair, the new era of anti-frizz, and prestige brands' reinvention of the hair loss category are among the defining hair care trends this year
Humidity-proof make-up is the climate change hack consumers are seeking

Humidity-proof make-up is the climate change hack consumers are seeking

Rising global temperatures and extreme weather is spurring demand for climate-adaptive cosmetics that can withstand humidity and sweat
Beauty merch is big business for Gen Z and millennial brands

Beauty merch is big business for Gen Z and millennial brands

Merch can be more successful for beauty brands than a new make-up launch. But what’s the secret formula for a winning strategy?
Why lip liner's comeback goes beyond 90s nostalgia

Why lip liner's comeback goes beyond 90s nostalgia

The versatility of lip liner is at the heart of its revival in 2024, as consumers discover new, relevant ways of using the product to create on-trend looks
How setting sprays became one of the biggest TikTok beauty trends

How setting sprays became one of the biggest TikTok beauty trends

As trending looks like Korean glass skin and Douyin make-up continue to rise, setting sprays that deliver a bespoke skin finish are seeing strong sales
Why the bold blush trend is reaching a fever pitch in make-up

Why the bold blush trend is reaching a fever pitch in make-up

Overblushing rules, but is this trend following the same rise and fall as bold brows and lashes, or is something more going on with statement blush?
Cosmetics Business reveals the top 5 make-up trends of 2024 in new report

Cosmetics Business reveals the top 5 make-up trends of 2024 in new report

Bold statement blush, setting sprays that create a bespoke skin finish and the new era of lip liners are among the hottest trends driving growth
How beauty brands should prepare for a possible TikTok ban

How beauty brands should prepare for a possible TikTok ban

A US TikTok ban would impact content creation, and beauty brands globally. Social media experts reveal the strategies, and platforms, that could win through
Sabrina Carpenter glam and keychain minis are the TikTok trends to watch

Sabrina Carpenter glam and keychain minis are the TikTok trends to watch

Backed by data intelligence platform Spate, Cosmetics Business reveals four of the next beauty micro-trends growing on TikTok and beyond
The most entertaining beauty brands on TikTok

The most entertaining beauty brands on TikTok

Most consumers turn to TikTok for entertaining content, and beauty brands that do it well are turboboosting sales
The top 3 most influential TikTok trends in beauty

The top 3 most influential TikTok trends in beauty

Forget fickle micro trends, these heavy hitters have transformed the beauty industry and consumers' routines
How 4 beauty start-ups are making millions on TikTok Shop

How 4 beauty start-ups are making millions on TikTok Shop

P. Louise is the latest beauty brand to break a new sales record, hitting £1.5m in 12 hours
Cosmetics Business reveals the top 5 TikTok beauty trends of 2024 in new report

Cosmetics Business reveals the top 5 TikTok beauty trends of 2024 in new report

From beauty's most influential viral trends to the startups-turned-millionaire brands, this report explores TikTok's extraordinary impact on the beauty industry

Trending Articles

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    PDRN make-up: How K-beauty’s trending skin care ingredient is moving into colour cosmetics Skin care’s biggest breakout ingredient of 2026 is coming for your make-up bag
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    Charlotte Tilbury, Dior and Too Faced: why loose setting powder is being reinvented for 2026 Leaving cakey, drying formulas in the past, loose setting powder is making its comeback
  3. Cosmetics Business reveals the top 5 K-beauty trends of 2026 in new report Korean hair care, K-pharmacy skin care and bloom skin are among the biggest trends that will shape K-beauty in the year ahead
  4. Cosmetics Business reveals the top 5 make-up trends of 2026 in new report From PDRN-infused make-up to next-gen lip tints and reinvented loose powders, these are the trends set to shape colour cosmetics in the year ahead
  5. Cosmetics Business reveals the top 5 SPF and sun care trends of 2026 in new report Tanmaxxing, mineral sunscreen serums, milky SPF and the skinification of self-tan are shaping the category this year

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