Market Reports

Forget slugging, brands are now backing overnight scalp serums

Forget slugging, brands are now backing overnight scalp serums

With their lightweight formulas, powerful actives, and damage-reversing benefits, night-use serums have the upper hand in scalp and hair care
Anti-dandruff care just got sexy

Anti-dandruff care just got sexy

Brands are shaking up the dandruff care category with a new guard of alluring and elevated products
Cosmetics Business reveals the top 5 hair care trends of 2023 in new report

Cosmetics Business reveals the top 5 hair care trends of 2023 in new report

It's hair care's time in the spotlight as sales outstrip skin care, and consumers zero in on their hair and scalp health
Gen Z is rewriting the rulebook on how make-up is used and why

Gen Z is rewriting the rulebook on how make-up is used and why

This expressive consumer group is using make-up to create an attitude, reflect emotions and meet new goals
Lip gloss: The quest for cult status

Lip gloss: The quest for cult status

Sales of lipgloss are still skyrocketing over lipstick, but can it ever become a classic make-up bag staple?
Colour-changing make-up is now beauty's biggest personalisation trend

Colour-changing make-up is now beauty's biggest personalisation trend

Cosmetics that transform via pH or UV to reveal a personalised shade have gone viral on TikTok, creating bestsellers for brands
How premium make-up brands are luring shoppers from dupes

How premium make-up brands are luring shoppers from dupes

Despite their rising prices, prestige face and lip make-up is still preferred by consumers, even those who believe dupes are just as good
How blush became this year's bestselling facial make-up product

How blush became this year's bestselling facial make-up product

Experimentation with playful techniques and formats is awarding the humble blusher a central role in make-up routines, and pushing sales up 65%
Cosmetics Business reveals the top 5 colour cosmetics trends of 2023 in new report

Cosmetics Business reveals the top 5 colour cosmetics trends of 2023 in new report

As consumers snap up prestige brands and experiment more freely with make-up, new trends are emerging
Meet the indie beauty brands choosing collaboration over competition

Meet the indie beauty brands choosing collaboration over competition

Brands are profiting from working together in beauty, and it's more common than many people think
This rising fragrance and beauty trend is bringing art to life

This rising fragrance and beauty trend is bringing art to life

Greater experimentation between the beauty, perfume and art worlds is leading to some creative collaborations
5 unexpected beauty brand collaborations from the world of wacky

5 unexpected beauty brand collaborations from the world of wacky

There is a growing appetite for quirky and bizarre collaborations in beauty, but even the biggest brand fans never saw these coming
Perfume brands are jumping on the trend for cocktail and café experiences

Perfume brands are jumping on the trend for cocktail and café experiences

From Penhaligon's to Kayali, brands are translating their fragrance notes into exclusive experiences that connect the senses of smell and taste
Barbie burnout? How brands can dodge the risk of 'collab fatigue'

Barbie burnout? How brands can dodge the risk of 'collab fatigue'

Movie and TV-inspired collaborations have reached a pink-hued high but brands still need to find a point of difference beyond the 'x'
Cosmetics Business reveals the top 5 beauty collaborations trends of 2023 in new report

Cosmetics Business reveals the top 5 beauty collaborations trends of 2023 in new report

Beauty collaborations have surged over the past year, with brands finding fresh ways to take their partnerships beyond the expected
3 killer brand communities in beauty

3 killer brand communities in beauty

Cosmetics Business exclusively interviews the players behind some of the most successful beauty fandoms

Trending Articles

  1. Cosmetics Business reveals the top 5 fragrance trends of 2026 in new report Scent stacking, slow perfumery and alcohol-free perfumes are among the biggest trends shaping fragrance this year
  2. Cosmetics Business reveals the top 5 skin care trends of 2026 in new report K-beauty spicules, barrier hero ingredient beta-glucan and support for cosmetic treatments are among the skin care trends on the rise this year
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    How Amazon beat Sephora to become retail's male beauty powerhouse US male skin care and grooming shoppers are spending four times’ more at Amazon than Sephora. What is the e-commerce giant getting so right with men?
  4. Cosmetics Business reveals the top 5 male grooming trends of 2025 in new report Gen Z men's experimentation with skin care brands, deodorants' fine fragrance glow up, and Amazon's category domination are among the latest trends in male grooming
  5. Cosmetics Business reveals the top 5 beauty consumer trends of 2024 in new report From Gen Alpha's sharp eye for shelfie-worthy brands to Boomers' 'profound' engagement with beauty, this report uncovers the latest consumer shifts across every generation

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