Market Reports

Top 3 skin care brands for women over 55

Cosmetics Business reveals who they are, why they appeal, and what they share in common

How 3 Gen X beauty founders are fighting for midlife visibility

Often labelled as the 'forgotten generation', Gen X is now being targeted by powerhouse female entrepreneurs who want to empower them

It’s Susanne’s world: How Susanne Kaufmann took her Austrian beauty brainchild to global heights

Humble beauty entrepreneur, Susanne Kaufmann, went from fifth generation hotelier to beauty brand pioneer, without even so much as a business plan

4 midlife beauty opportunities for brands

Midlifers have the deepest pockets and some of the most underserved needs of any consumer. How can beauty brands reach them most effectively?

Pure Beauty Global Awards 2022: See the winners!

On 31 May, the beauty industry's leading international awards ceremony showcased the beauty in the business

Pure Beauty Global Awards 2022 host Becca Dudley on her ultimate products, dream collabs and industry idols

The model and MTV presenter is hosting the disco-themed industry awards on 31 May

Ageism is the last accepted 'ism', and a pro-age movement is growing in beauty to tackle it

While the industry has made strides towards inclusivity, age diversity has been largely left behind. Can the latest brand and industry campaigns change this for good?

Pinterest's Head of Beauty: 'Sustainability is a wave, one which is difficult not to drown in'

As searches for sustainable lifestyles spike on Pinterest, Tom Spratt explores how beauty brands can stay afloat

Perfumes that smell 'convincingly natural' are most popular with consumers

Natural-smelling scents are one of the biggest success factors for fragrances today, regardless of their use of natural or synthetic ingredients

One to watch: This French-Hong Kong skin care brand is a rising star in sustainable beauty

MONO Skincare founder Laurie Mias explains why her tablet format is a long-awaited eco revolution

Science-backed, mood-boosting fragrance is the latest wellness trend

Consumers are using scent as a self care tool, creating an opportunity for performance fragrances that validate their claims

Tatcha's founder Vicky Tsai reveals why she first stepped down as CEO: 'It felt like a threat'

The entrepreneur behind the popular luxury Japanese-inspired skin care brand left as chief executive in 2018, but made her big comeback to save the struggling brand during Covid-19. Next? She's taking on wellness

Is this the end of the 'clean' beauty boom?

Consumer awareness surrounding ‘clean beauty’ is creating a culture war within the cosmetics industry, as Sonia Sharma finds out

Celebrating synthetics: Focusing on how environmental benefits can end the stigma

Synthetics have long been stigmatised in fragrance, but brands are starting to openly celebrate their use in perfumes, for their environmental and formulatory benefits

Seasons of change: How beauty is embracing seasonal

Eating seasonal is a hard and fast way to reduce environmental footprint, what can beauty learn from the movement?

AI in perfumery: gimmick or game-changer?

While a handful of major brands are now wiring artificial intelligence into their perfume concepts, behind the scenes it is quietly revolutionising fragrance creation

‘They walk out feeling masculine, not emasculated’: why the men’s grooming lounge is on the rise

As man-icures, brotox and other men’s treatments become more popular, a new breed of barbershop is taking off

Gender-neutral branding is not the future of male grooming – yet

Gendered 'for men' branding is still overwhelmingly preferred by male consumers, and new approaches from grooming brands are aiming to recruit more men into skin care

The way men shop for skin care is changing. What does retail still need to solve?

Record numbers of men are buying skin care and grooming products online, but retailers are still facing some big challenges

One to watch: Nopalera wants to make Mexican beauty culture mainstream

Sandra Velasquez, founder of the Mexican botanical beauty specialists, was inspired by the country's cactus and her family's heritage

How fragrance and grooming brands can successfully engage with Gen Z men

Hint: avoid flash in the pan stunts and support their communities

Come rain or shine: India's monsoon beauty category is big business

Thriving during India's monsoon season takes equal amounts of innovation and foresight for skin, hair and make-up brands, writes Faye Remedios

Eid and Ramadan beauty launches are a big opportunity. Why are brands neglecting Muslim consumers?

Other religious and celebratory moments like Christmas and Lunar New Year are rife with marketing campaigns and festive beauty products, but Muslim consumers are missing out this April

How male celebrities are normalising self care for men

Pharrell Williams, Idris Elba and A-Rod are among the male celebrities aiming to rebrand personal care as a form of self care, and their timing couldn't be better

Trending Articles

  1. You need to be a subscriber to read this article.
    Click here to find out more.
    4 predicted K-beauty trends for 2026 Beyond sheet masks and snail mucin, a fresh K-beauty wave is tipped to take off, solidifying South Korea’s global beauty dominance
  2. You need to be a subscriber to read this article.
    Click here to find out more.
    Move over K-beauty, I-beauty is blending tradition with modern science to gain global appeal New twists on Ayurveda and climate-adaptive cosmetics are set to propel Indian beauty internationally, writes Julia Wray
  3. You need to be a subscriber to read this article.
    Click here to find out more.
    Beauty beyond minimalism: Why Scandi beauty is attracting the global consumer More than a minimalist aesthetic, Scandi beauty has matured into an approach that resonates with shoppers and sets a new standard for brands
  4. Cosmetics Business predicts the top 5 beauty trends of 2026 in new report Resilience is the new watchword in skin and hair care, neuro-beauty turns evidence-based, and male grooming finds its next boom; these are among the trends shaping beauty in 2026
  5. Cosmetics Business reveals the top 5 fragrance trends of 2025 in new report From boozy notes to sleep scents and solid perfumes, the latest trends highlight the transformational effect that young Gen Z consumers are having on fragrance

Upcoming event

Sustainability & Green Chemistry: From Claims to Credible Impact

26 February and 5 March 2026 | Virtual See all