Market Reports

Gender-neutral branding is not the future of male grooming – yet

Gendered 'for men' branding is still overwhelmingly preferred by male consumers, and new approaches from grooming brands are aiming to recruit more men into skin care

The way men shop for skin care is changing. What does retail still need to solve?

Record numbers of men are buying skin care and grooming products online, but retailers are still facing some big challenges

One to watch: Nopalera wants to make Mexican beauty culture mainstream

Sandra Velasquez, founder of the Mexican botanical beauty specialists, was inspired by the country's cactus and her family's heritage

How fragrance and grooming brands can successfully engage with Gen Z men

Hint: avoid flash in the pan stunts and support their communities

Come rain or shine: India's monsoon beauty category is big business

Thriving during India's monsoon season takes equal amounts of innovation and foresight for skin, hair and make-up brands, writes Faye Remedios

Eid and Ramadan beauty launches are a big opportunity. Why are brands neglecting Muslim consumers?

Other religious and celebratory moments like Christmas and Lunar New Year are rife with marketing campaigns and festive beauty products, but Muslim consumers are missing out this April

How male celebrities are normalising self care for men

Pharrell Williams, Idris Elba and A-Rod are among the male celebrities aiming to rebrand personal care as a form of self care, and their timing couldn't be better

How the industry is tackling skin care misinformation

Dermatologists have debunked and cosmetic chemists have myth-busted. What’s the next step the industry can take to tackle skin care misinformation?

World Sleep Day: Innovations and opportunities in night time skin care

Today is World Sleep Day, and as consumers seek to reduce the impact of 'sleep debt' on their skin, demand is waking up for the ultimate overnight fix

One to watch: Skandinavisk wants beauty to be a little more Scandi

In a new series, Cosmetics Business showcases up and coming beauty brands from around the world

How brands can get 'skinimalism' to work for them

With more than two million hashtags on TikTok, 'skinimalism' is on the up in 2022. But within an newness-driven industry, how can brands find success with a 'less is more' approach?

Pinterest's Head of Beauty: 'Brands should not rely on traditional wellness ideas'

Cosmetics Business columnist, Pinterest's Head of Beauty Tom Spratt explores why one size of wellness no longer fits all

L’Oréal turns off operations in Russia

Beauty giant has ceased trading from its standalone stores and counters, and pulled the plug on its e-commerce site in the country

Maude's Éva Goicochea is redesigning sexual wellness for the masses

After launching at Sephora, the founder of the sexual wellness brand explains why the art of sex is a key strategy to taking on business giants Trojan and Durex

Beauty brands are collaborating with the competition to help save the planet

From the EcoBeautyScore Consortium to the B Corp Beauty Coalition, rivals across the beauty industry are collaborating to fight for a sustainable future

Peak skin overload: Why 'skin kindness' is trending in 2022

As consumers feel the effects of over-exfoliation and improper use of active-heavy ingredients, a more gentle, barrier-first approach is taking off

Why Nigeria is at the forefront of the A-beauty movement

Within a beauty industry that is growing faster than China's, Nigerian brands are on the brink of explosive growth

One to watch: Emma Lewisham is New Zealand's refillable skin care brand taking circular economy global

The rising star luxury skin care has just landed B Corp status thanks to its refillable packaging earth-first ethos. Emma Lewisham kicks off Cosmetics Business' new series showcasing up and coming beauty brands from around the world

Local allure: Is C-beauty ready for global domination?

C-beauty may have started as an ‘in China for China’ trend, but there are signs that it is sparking consumer interest on an international level

Google's Head of Beauty reveals top search advice for brands

The cosmetics business leader at the search engine explains how brands should adapt their marketing SEO strategy to post-pandemic shopping trends and consumer behaviours

Step aside K-beauty: British beauty is preparing for its turn in the spotlight

Does Britain – with its impressive assembly of natural, organic and conscious brands – have what it takes to become the next beauty hotspot?

A brave new world: Beauty's fascination with outer space

Whether it be product development, marketing materials or PR stunts, outer space has been a constant source of inspiration throughout beauty’s history. And now, the industry is going where no brand has never gone before

Deciem CEO on life under Estée Lauder, expansion and The Ordinary's copycats

Nicola Kilner, the leader of the Canadian maker of NIOD, joined founder Brandon Truaxe on his mission to create a transparent beauty company in 2013

Cosmetics Business Trends: How Latinx beauty is moving mainstream

Latinx beauty is gaining ground as a wave of entrepreneurs establish brands that target specific needs, celebrate local culture and tackle underrepresentation in the industry

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