Market Reports

Ageism is the last accepted 'ism', and a pro-age movement is growing in beauty to tackle it

While the industry has made strides towards inclusivity, age diversity has been largely left behind. Can the latest brand and industry campaigns change this for good?

Pinterest's Head of Beauty: 'Sustainability is a wave, one which is difficult not to drown in'

As searches for sustainable lifestyles spike on Pinterest, Tom Spratt explores how beauty brands can stay afloat

Perfumes that smell 'convincingly natural' are most popular with consumers

Natural-smelling scents are one of the biggest success factors for fragrances today, regardless of their use of natural or synthetic ingredients

One to watch: This French-Hong Kong skin care brand is a rising star in sustainable beauty

MONO Skincare founder Laurie Mias explains why her tablet format is a long-awaited eco revolution

Science-backed, mood-boosting fragrance is the latest wellness trend

Consumers are using scent as a self care tool, creating an opportunity for performance fragrances that validate their claims

Tatcha's founder Vicky Tsai reveals why she first stepped down as CEO: 'It felt like a threat'

The entrepreneur behind the popular luxury Japanese-inspired skin care brand left as chief executive in 2018, but made her big comeback to save the struggling brand during Covid-19. Next? She's taking on wellness

Is this the end of the 'clean' beauty boom?

Consumer awareness surrounding ‘clean beauty’ is creating a culture war within the cosmetics industry, as Sonia Sharma finds out

Celebrating synthetics: Focusing on how environmental benefits can end the stigma

Synthetics have long been stigmatised in fragrance, but brands are starting to openly celebrate their use in perfumes, for their environmental and formulatory benefits

Seasons of change: How beauty is embracing seasonal

Eating seasonal is a hard and fast way to reduce environmental footprint, what can beauty learn from the movement?

AI in perfumery: gimmick or game-changer?

While a handful of major brands are now wiring artificial intelligence into their perfume concepts, behind the scenes it is quietly revolutionising fragrance creation

‘They walk out feeling masculine, not emasculated’: why the men’s grooming lounge is on the rise

As man-icures, brotox and other men’s treatments become more popular, a new breed of barbershop is taking off

Gender-neutral branding is not the future of male grooming – yet

Gendered 'for men' branding is still overwhelmingly preferred by male consumers, and new approaches from grooming brands are aiming to recruit more men into skin care

The way men shop for skin care is changing. What does retail still need to solve?

Record numbers of men are buying skin care and grooming products online, but retailers are still facing some big challenges

One to watch: Nopalera wants to make Mexican beauty culture mainstream

Sandra Velasquez, founder of the Mexican botanical beauty specialists, was inspired by the country's cactus and her family's heritage

How fragrance and grooming brands can successfully engage with Gen Z men

Hint: avoid flash in the pan stunts and support their communities

Come rain or shine: India's monsoon beauty category is big business

Thriving during India's monsoon season takes equal amounts of innovation and foresight for skin, hair and make-up brands, writes Faye Remedios

Eid and Ramadan beauty launches are a big opportunity. Why are brands neglecting Muslim consumers?

Other religious and celebratory moments like Christmas and Lunar New Year are rife with marketing campaigns and festive beauty products, but Muslim consumers are missing out this April

How male celebrities are normalising self care for men

Pharrell Williams, Idris Elba and A-Rod are among the male celebrities aiming to rebrand personal care as a form of self care, and their timing couldn't be better

How the industry is tackling skin care misinformation

Dermatologists have debunked and cosmetic chemists have myth-busted. What’s the next step the industry can take to tackle skin care misinformation?

World Sleep Day: Innovations and opportunities in night time skin care

Today is World Sleep Day, and as consumers seek to reduce the impact of 'sleep debt' on their skin, demand is waking up for the ultimate overnight fix

One to watch: Skandinavisk wants beauty to be a little more Scandi

In a new series, Cosmetics Business showcases up and coming beauty brands from around the world

How brands can get 'skinimalism' to work for them

With more than two million hashtags on TikTok, 'skinimalism' is on the up in 2022. But within an newness-driven industry, how can brands find success with a 'less is more' approach?

Pinterest's Head of Beauty: 'Brands should not rely on traditional wellness ideas'

Cosmetics Business columnist, Pinterest's Head of Beauty Tom Spratt explores why one size of wellness no longer fits all

L’Oréal turns off operations in Russia

Beauty giant has ceased trading from its standalone stores and counters, and pulled the plug on its e-commerce site in the country

Trending Articles

  1. You need to be a subscriber to read this article.
    Click here to find out more.
    Inflammation care is a key skin longevity trend for 2026 Consumer demand for skin care that targets inflammation is growing, but how can brands sidestep the restrictions on product claims? Julia Wray reports
  2. Cosmetics Business predicts the top 5 beauty trends of 2026 in new report Resilience is the new watchword in skin and hair care, neuro-beauty turns evidence-based, and male grooming finds its next boom; these are among the trends shaping beauty in 2026
  3. You need to be a subscriber to read this article.
    Click here to find out more.
    Inside the 'Manissance': why men’s grooming is gearing up for major growth in 2026 From teenage boys co-buying luxury niche fragrances to decant and share, to the surge in male ‘tweakments’, there is new momentum behind male grooming, writes Maisie Bovingdon
  4. Cosmetics Business reveals the top 5 body care trends of 2025 in new report Skinification and premium fragrance trends are driving innovation and growth in body care, with the boom forecast to continue in 2026
  5. You need to be a subscriber to read this article.
    Click here to find out more.
    Sticky rice, sesame and salt: Fragrance will enter its 'swavoury' gourmand era in 2026 ‘Grown up gourmands’ will gain momentum as savoury notes merge with sweet to create an elevated code of comfort

Upcoming event

Cosmoprof North America Miami 2026

27-29 January 2026 | Miami, USA See all