Oriflame has appointed Kenneth Benaim Campbell as CEO to guide the business through its “next phase of development and growth”.
Campbell, who spent 27 years at L’Oréal in senior leadership positions across Europe, Asia and Latin America, joins the Swedish-founded cosmetics company as it approaches its 60th anniversary.
He replaces Anna Malmhake, who has stepped down following three years working as CEO and President of Oriflame.
Most recently serving as President for Europe and North America of Lipton Teas & Infusions, Oriflame said in a statement that Campbell is “recognised for his strong people leadership, international experience, consumer focus, and track record of driving growth and transformation in global organisations”.
He joins Oriflame as it focuses on strengthening its business, supporting its beauty entrepreneurs, accelerating its transformation plans and delivering sustainable long-term growth.
"I am honoured to join Oriflame,” said Campbell.
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“What attracted me most is the company's unique entrepreneurial model, strong beauty heritage, talented people and global community of beauty entrepreneurs.
“I look forward [to] working closely with teams around the world to build on the progress already achieved and unlock the significant opportunities ahead."
Campbell was chosen for the role because he is an “exceptional” international leader with deep beauty industry expertise.
”[He has] extensive global experience and a strong track record of building brands, developing people and delivering results,” said Robert Bensoussan, Chairman of the Oriflame Board.
“The board unanimously believes he is the right leader to guide Oriflame through its next phase of development and growth.
“I would also like to thank Anna for her leadership and commitment during an important period in Oriflame's history.
“Under her leadership, the company successfully completed its refinancing, and made significant progress in strengthening the business and advancing its transformation."
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