Since February 2025, however, the introduction of the Packaging and Packaging Waste Regulation (PPWR – Regulation (EU) 2025/40) has fundamentally changed this perspective. Packaging reuse is no longer simply a marketing differentiator: it is becoming a strategic requirement that the entire cosmetics value chain must begin preparing for.
For cosmetic manufacturers and distributors, this means evaluating which refillable packaging systems are available, identifying the most suitable solutions for different product categories, and understanding how these systems can be integrated into existing manufacturing processes. The goal is not to overhaul an entire product portfolio overnight, but to identify the right starting point and build a transition strategy that aligns with the brand’s positioning and long-term business objectives.
Vetroplas, in conjunction with its manufacturing partner Eurovetrocap, has produced a comprehensive guide which provides a practical, business-oriented overview of refill packaging solutions for the cosmetics industry, offering realistic insights into regulatory requirements without oversimplifying the legislation or overstating the current readiness of the European market.
Follow the link https://www.eurovetrocap.com/en/cosmetic-refill-packaging-ppwr-guide/ to dig deeper into the implications for the industry and explore the following areas:
- Refill vs refillable packaging: understanding the difference
- What the PPWR means for the cosmetics industry
- The main refill systems used in cosmetics
- Materials and compatibility: how refill packaging differs from traditional packaging Communicating refill packaging without falling into greenwashing
- Eurovetrocap refill packaging solutions
