Following the successful debut of Length Define Tubing Mascara last year, the brand is building on its momentum with a shade extension designed to meet growing consumer demand for softer, natural-looking lash enhancement.
As neutral makeup continues to dominate beauty trends, Dark Brown offers a versatile alternative to traditional black mascara, delivering effortless definition and length while complementing a wide range of skin tones, eye colors, and everyday makeup looks. The new shade joins the existing formula, which lengthens, lifts, and defines lashes while providing nourishing benefits that help keep lashes conditioned and strong.
Designed to amplify lashes’ natural beauty, the ophthalmologist- and dermatologist-reviewed Length Define Tubing Mascara features a unique brush that ensures even application of its smooth, non-flaking formula, creating a lengthened, glossy, fanned-out look. Clinically tested, hypoallergenic, and cruelty-free,
the innovative tubing formula wraps each lash to deliver long-lasting wear while allowing for gentle, effortless removal with just warm water—no harsh rubbing required.
“Following the incredible response to the launch of Length Define Tubing Mascara, we saw an opportunity to further meet consumers’ evolving beauty preferences with the addition of Dark Brown,” said Lori Jacobus, President & Global CMO. “As natural, neutral makeup looks continue to resonate with
consumers, this new shade provides a softer, more subtle way to enhance lashes while delivering the same performance and lash-nourishing benefits that have made Length Define a customer favorite.”
Formulated with biotin and vitamin E, Length Define Tubing Mascara strengthens and protects against breakage while providing conditioning and antioxidant benefits to the lashes. Key ingredients including Myristoyl Pentapeptide-17, a powerful peptide and antioxidant, and panthenol work together to enhance
the appearance of lashes while maintaining hydration and delivering healthy-looking shine.
Length Define Tubing Mascara in Dark Brown (5.0 mL) retails for £29 and is available at select physicians’ offices, salons, spas, specialty retailers, and online at revitalash.com.
