Rabanne has been named the Exclusive Fragrance Partner for club series The Warehouse Project (WHP), marking the event’s first-ever fragrance partnership.
From September 2026 to January 2027, Rabanne will be integrated into WHP’s 20th anniversary season via immersive fragrance experiences, talent-led content, exclusive creative collaborations, VIP moments and “bespoke” cultural activations.
The partnership builds on the Puig-owned fashion and fragrance brand’s existing relationship with the world of music.
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The collaboration centres around Rabanne’s hero 1 Million franchise as it expands the fragrance family with the introduction of 1 Million Black.
The new fragrance is said to embody “a new expression of confidence, individuality and cultural relevance, inviting a new generation to experience fragrance as part of a broader ritual intrinsically linked to music, nightlife and self-expression,” read a company statement.
Throughout WHP’s upcoming season, Rabanne will create a series of “cultural moments”, kicking off with the upcoming September launch of 1 Million Black, with a second flagship activation planned for the festive season.
More details surrounding further activations will be announced throughout the WHP season.
Lead image credit: WHP/Anthony Mooney
