Market Reports

From Fenty to Cécred: celebrity hair care is premiumising the edges market

As Beyoncé, Rihanna and Tracee Ellis Ross launch products for styled and protected edges, they are elevating edge care into premium territory, writes Julia Wray

Why waterless hair care is making a splash beyond shampoo bars

A fresh wave of waterless hair care innovations are quenching consumer thirst not only for sustainability, but convenience and performance too

Hair care brands are turning playful to boost consumer happiness in 2025

Putting the fun into functionality, hair care brands are tapping into one of the biggest consumer needs for both now and the future: a sense of play

Hair growth treatments: what consumers are demanding in 2025

As hair loss treatments outpace hair care sales, Nyima Jobe finds out what is driving demand

Cosmetics Business reveals the top 5 hair care trends of 2025 in new report

As scalp care and hair growth products thrive, brands are tapping into the connection between hair health and wellness to give consumers an emotional uplift

Tubing mascara is trending with a surge of smudge-free launches

The ‘cool cousin’ of traditional mascara, 90's invention tubing mascara is back in the spotlight for avoiding ‘racoon-eye’ drama

From 'brontouring' to 'blonzing': Is bronzer the new blush?

Look out blush – bronzers are getting a glow-up as beauty brands offer multi-benefit formulas and formats that bring them a long way from the shimmers of the early 2000s

Grip primers: can the latest launches unstick e.l.f.'s viral reign?

e.l.f.'s Power Grip has dominated the primer boom for years. Julia Wray investigates the new challengers, and their benefits

Catch up on our free Cosmetics Business Roundtables

The Cosmetics Business Roundtables is a series of webinars exploring of the most important and emerging topics within the beauty industry

Doughnut-style applicators are the new lip balm trend

Beauty’s doughnut craze continues, this time with packaging, as plush and squishy ‘doughnut’ applicator tips drive excitement in lip balms and glosses

Soft-matte make-up returns in 2025 with blurred, 'filtered' skin finishes

The 'blurring' beauty aesthetic is back, but this time it's about skin confidence and comfort, writes Nyima Jobe

Cosmetics Business reveals the top 5 make-up trends of 2025 in new report

From blendable bronzers to doughnut-style lip balm applicators and the rise of grip primers, 2025’s make-up trends blend fun and function

How Gen Z is driving a trend for hyper-efficient beauty products

Single-step products jam-packed with high performing ingredients, and all at a low price. Gen Z wants it all, and beauty launches are providing it

Beef tallow: inside Gen Z’s obsession with the skin care ingredient

Ancestral skin care ingredients make a compelling trend on TikTok, but are concerns around beef tallow’s unregulated DIY use overshadowing its potential in cosmetic-grade formulations?

The ‘little treats’ economy: Inside Gen Z’s budget beauty splurges

With finances under pressure but beauty routines as sacred as ever, Gen Z is fuelling a “little treats” economy where lip oils, sheet masks and bite-sized buys deliver maximum joy with minimal guilt

Opinion: UK beauty retailers lead the way when it comes to specialised experiences

With TikTok Shop and Amazon stealing consumers attention online, British Beauty Council CEO Millie Kendall explains how bricks-and-mortar UK beauty retailers remain a relevant and enticing shopping experience

Celebrity beauty is still winning Gen Z in 2025, but how?

Celebrity-owned brands have not only upped their game to win Gen Z consumers, they are reinstating the power and influence of celebrity in the beauty space

Sex sells: the rise of innuendo in beauty marketing

Sex is creeping back into beauty marketing, but in a way that’s distinctly Gen Z

Cosmetics Business reveals the top 5 Gen Z beauty trends of 2025 in new report

Gen Z is reshaping the beauty landscape in new ways, as celebrity brands surge back into relevance, sex re-enters the marketing playbook, and single-step products turn hyper-efficient

Mini but mighty: How beauty miniatures are reinventing the impulse buy

An affordable, low-risk treat, travel-sized 'minis' are outpacing overall beauty sales by driving spontaneous basket additions, both in-store and online

Low prices, high spend: How TikTok livestreams are reviving fast beauty

TikTok may be the home of budget beauty, but livestreams are fuelling bigger order values and faster buys

Own brand beauty is booming in 2025, and this is why

As prestige and mass prices continue to climb, beauty retailers from Boots to Space NK are refining their own-label offerings to appeal to consumers, reports Louise Whitbread

How beauty dupes became a new form of social status

With budgets under pressure, dupes are even bigger business in 2025, as they become socially desirable purchases

Tariffs and the long-term impact on beauty consumers

With some consumers already stockpiling and switching to homegrown brands, will affordable beauty also win? Louise Whitbread reports

Trending Articles

  1. Cosmetics Business reveals the top 5 hair care trends of 2025 in new report As scalp care and hair growth products thrive, brands are tapping into the connection between hair health and wellness to give consumers an emotional uplift
  2. You need to be a subscriber to read this article.
    Click here to find out more.
    From Fenty to Cécred: celebrity hair care is premiumising the edges market As Beyoncé, Rihanna and Tracee Ellis Ross launch products for styled and protected edges, they are elevating edge care into premium territory, writes Julia Wray
  3. You need to be a subscriber to read this article.
    Click here to find out more.
    Why waterless hair care is making a splash beyond shampoo bars A fresh wave of waterless hair care innovations are quenching consumer thirst not only for sustainability, but convenience and performance too
  4. Cosmetics Business reveals the top 5 fragrance trends of 2025 in new report From boozy notes to sleep scents and solid perfumes, the latest trends highlight the transformational effect that young Gen Z consumers are having on fragrance
  5. Cosmetics Business reveals the top 5 male grooming trends of 2025 in new report Gen Z men's experimentation with skin care brands, deodorants' fine fragrance glow up, and Amazon's category domination are among the latest trends in male grooming

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