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Market Reports
Is ‘bloom skin’ the new ‘glass skin’ in K-beauty?
Korean beauty’s new skin aesthetic is the softer and more naturally glowing ‘bloom skin’. But we're not saying goodbye to glass skin just yet
Move over K-beauty: K-pharmacy is Korea’s new clinical skin care trend
The next wave of K-beauty growth starts in the pharmacy, as K-pharmacy skin care brands like Dr. Reju-All, Dr. Althea and Aestura bring clinical, science-led formulas to the mainstream
K-beauty collagen face masks: why the trend is still booming in 2026 and what’s next
They provide instant plumping results and glowing skin, but what does the future look like for collagen face masks? Megan Fahy finds out
L’Oréal to Beiersdorf: How K-beauty is reshaping the innovation playbook for Western beauty brands
K-beauty is upending the beauty product launch playbook in the west, as brands including L’Oréal Paris, YSL Beauty and Nivea launch products directly referencing Korean technology
Korean hair care is K-beauty’s next breakout category
K-hair care is the new K-beauty obsession, as Korean brands introduce new, sophisticated multi-step scalp and hair routines to consumers, writes Julia Wray
Cosmetics Business reveals the top 5 K-beauty trends of 2026 in new report
Korean hair care, K-pharmacy skin care and bloom skin are among the biggest trends that will shape K-beauty in the year ahead
Another heatwave? Cooling SPF could be this summer's hottest skin care product
With scorching temperatures forecast again next week, Maisie Bovingdon finds out whether cooling sunscreen can effectively lower body temperature
Got milk? Beauty’s milky texture trend has entered the SPF chat
Sun care is the latest beauty category tapping the trending texture for its pleasing application experience
Self tan sales rise 43% as sunless tanning enters skin care routines
The future of self-tan is ‘tanning skin care’, as brands reposition the category to prioritise skin performance in their latest ingredient-focused launches
Ilia, La Roche-Posay and Kiehl’s are launching mineral SPF serums, but what’s driving the trend?
Mineral sunscreen is entering its glow-up era, with transparent formulas that reinforce the moisture barrier, and are suitable for sensitive skin, writes Megan Fahy
The tanmaxxing crisis: Inside the dark world of Gen Z sunscreen avoidance
From Melanotan injections and SPF avoidance to using UV-tracking apps to maximise tanning and a resurgence in sunbed use, "tanmaxxing" is worrying experts. Now, the beauty industry is ramping up educational efforts to tackle the escalating public health crisis
Cosmetics Business reveals the top 5 SPF and sun care trends of 2026 in new report
Tanmaxxing, mineral sunscreen serums, milky SPF and the skinification of self-tan are shaping the category this year
Slow perfumery is the artisanal fragrance movement gaining traction
A counter-trend to the frenzied churn of new fragrance launches, Megan Fahy explores how some brands are prioritising craftsmanship over speed
The future of fragrance personalisation, from product development to retail
With the fragrance category’s continued upward trajectory, the opportunity for brands lies in serving growing desire for personalisation beyond discovery
Scent stacking: How minis and discovery sets are driving fragrance layering
As interest in mini perfumes grows, Megan Fahy explores how they are enabling consumers to experiment with scent, match their mood and build fragrance wardrobes
Vanilla girl or granny chic: How fragrance became a lifestyle aesthetic
With gourmand girly and fruit girl also on the rise, vibe-led storytelling on social is not only overhauling our olfactory language, it's driving fragrance sales
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Move over K-beauty: K-pharmacy is Korea’s new clinical skin care trend
The next wave of K-beauty growth starts in the pharmacy, as K-pharmacy skin care brands like Dr. Reju-All, Dr. Althea and Aestura bring clinical, science-led formulas to the mainstream
You need to be a subscriber to read this article.
Click here
to find out more.
Is ‘bloom skin’ the new ‘glass skin’ in K-beauty?
Korean beauty’s new skin aesthetic is the softer and more naturally glowing ‘bloom skin’. But we're not saying goodbye to glass skin just yet
Cosmetics Business reveals the top 5 K-beauty trends of 2026 in new report
Korean hair care, K-pharmacy skin care and bloom skin are among the biggest trends that will shape K-beauty in the year ahead
Cosmetics Business reveals the top 5 male grooming trends of 2025 in new report
Gen Z men's experimentation with skin care brands, deodorants' fine fragrance glow up, and Amazon's category domination are among the latest trends in male grooming
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to find out more.
Spicules: the K-beauty skin care ingredient primed to break through in 2026
Hailed as ‘microneedling in a bottle’ and ‘liquid microneedling’, spicules are already gaining viral attention as a K-beauty skin care ingredient, and they are poised to go mainstream
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