Home
Categories
Ingredients
Packaging
Regulatory
Manufacturing
Body Care
Colour Cosmetics
Fragrance
Hair Care
Skin Care
Male Grooming
Digital
Marketing
Retail
Distribution
Recruitment
Pure Beauty
Careers
Events
Directory
Search
Close search
Subscribe
Login
Password
Password
Remember me
Forgot password?
Close login form
Market Reports
Tubing mascara is trending with a surge of smudge-free launches
The ‘cool cousin’ of traditional mascara, 90's invention tubing mascara is back in the spotlight for avoiding ‘racoon-eye’ drama
From 'brontouring' to 'blonzing': Is bronzer the new blush?
Look out blush – bronzers are getting a glow-up as beauty brands offer multi-benefit formulas and formats that bring them a long way from the shimmers of the early 2000s
Grip primers: can the latest launches unstick e.l.f.'s viral reign?
e.l.f.'s Power Grip has dominated the primer boom for years. Julia Wray investigates the new challengers, and their benefits
Catch up on our free Cosmetics Business Roundtables
The Cosmetics Business Roundtables is a series of webinars exploring of the most important and emerging topics within the beauty industry
Doughnut-style applicators are the new lip balm trend
Beauty’s doughnut craze continues, this time with packaging, as plush and squishy ‘doughnut’ applicator tips drive excitement in lip balms and glosses
Soft-matte make-up returns in 2025 with blurred, 'filtered' skin finishes
The 'blurring' beauty aesthetic is back, but this time it's about skin confidence and comfort, writes Nyima Jobe
Cosmetics Business reveals the top 5 make-up trends of 2025 in new report
From blendable bronzers to doughnut-style lip balm applicators and the rise of grip primers, 2025’s make-up trends blend fun and function
How Gen Z is driving a trend for hyper-efficient beauty products
Single-step products jam-packed with high performing ingredients, and all at a low price. Gen Z wants it all, and beauty launches are providing it
Beef tallow: inside Gen Z’s obsession with the skin care ingredient
Ancestral skin care ingredients make a compelling trend on TikTok, but are concerns around beef tallow’s unregulated DIY use overshadowing its potential in cosmetic-grade formulations?
The ‘little treats’ economy: Inside Gen Z’s budget beauty splurges
With finances under pressure but beauty routines as sacred as ever, Gen Z is fuelling a “little treats” economy where lip oils, sheet masks and bite-sized buys deliver maximum joy with minimal guilt
Opinion: UK beauty retailers lead the way when it comes to specialised experiences
With TikTok Shop and Amazon stealing consumers attention online, British Beauty Council CEO Millie Kendall explains how bricks-and-mortar UK beauty retailers remain a relevant and enticing shopping experience
Celebrity beauty is still winning Gen Z in 2025, but how?
Celebrity-owned brands have not only upped their game to win Gen Z consumers, they are reinstating the power and influence of celebrity in the beauty space
Sex sells: the rise of innuendo in beauty marketing
Sex is creeping back into beauty marketing, but in a way that’s distinctly Gen Z
Cosmetics Business reveals the top 5 Gen Z beauty trends of 2025 in new report
Gen Z is reshaping the beauty landscape in new ways, as celebrity brands surge back into relevance, sex re-enters the marketing playbook, and single-step products turn hyper-efficient
Mini but mighty: How beauty miniatures are reinventing the impulse buy
An affordable, low-risk treat, travel-sized 'minis' are outpacing overall beauty sales by driving spontaneous basket additions, both in-store and online
Low prices, high spend: How TikTok livestreams are reviving fast beauty
TikTok may be the home of budget beauty, but livestreams are fuelling bigger order values and faster buys
Own brand beauty is booming in 2025, and this is why
As prestige and mass prices continue to climb, beauty retailers from Boots to Space NK are refining their own-label offerings to appeal to consumers, reports Louise Whitbread
How beauty dupes became a new form of social status
With budgets under pressure, dupes are even bigger business in 2025, as they become socially desirable purchases
Tariffs and the long-term impact on beauty consumers
With some consumers already stockpiling and switching to homegrown brands, will affordable beauty also win? Louise Whitbread reports
Cosmetics Business reveals the top 5 budget beauty trends of 2025 in new report
With mass outpacing prestige sales for the first time in years, budget-friendly beauty has not only become aspirational, it's a force to be reckoned with in 2025
Searches for 'reef safe spf' are up 86%, but are claims still misleading?
As consumers grow more eco-conscious, sun care launches with reef safe labels are on the rise. But complications with this claim persist, finds Louise Whitbread
How tinted sunscreens became one of the fastest growing SPF categories
Consumer demand is up 87% year-over-year, driven by the 'no make-up make-up' trend, improved formulations, diverse shades and finishes
SPF lip oils are sun care's new hybrid heroes
The viral trend for tinted lip oils is moving into sun protection, as SPF-powered versions step up as a summer essential
How 'invisible' formulas became the inclusive new standard in sunscreen
From The Ordinary to Supergoop!, today's most desirable sun care brands are launching formulas that are weightless and white cast-free - and scrapping those that aren't
Previous
1
(current)
2
3
4
5
6
7
…
23
Next
Trending Articles
Cosmetics Business reveals the top 5 fragrance trends of 2025 in new report
From boozy notes to sleep scents and solid perfumes, the latest trends highlight the transformational effect that young Gen Z consumers are having on fragrance
Cosmetics Business reveals the top 5 K-beauty trends of 2025 in new report
PDRN, toner pads and hydrogel masks are among the trends emerging from K-beauty's powerful second wave
You need to be a subscriber to read this article.
Click here
to find out more.
Gen Z men's surging skin care use is raising the bar for brands
Skin care use among US Gen Z men has jumped 25% in just two years, and it's leading to an unprecedented change in how the male grooming industry needs to cater to them
Cosmetics Business reveals the top 5 male grooming trends of 2025 in new report
Gen Z men's experimentation with skin care brands, deodorants' fine fragrance glow up, and Amazon's category domination are among the latest trends in male grooming
Catch up on our free Cosmetics Business Roundtables
The Cosmetics Business Roundtables is a series of webinars exploring of the most important and emerging topics within the beauty industry
Upcoming event
Safety Assessment of Cosmetic Products – Module 2: Toxicology 1
7 October 2025 | Virtual
See all