Refillable lipsticks are the new ‘heirloom watch’

By Nyima Jobe | Published: 30-Oct-2024

Beauty brands are crafting refillable lipsticks designed to last generations

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In the world of luxury beauty, where elegance meets innovation, a new trend is emerging.

Refillable lipsticks are being crafted not only for sustainability, but as treasured heirlooms. 

Far beyond bold colours, these lipsticks, embellished with precious materials and designed with intricate craftsmanship, are emerging as products that are made to be cherished, refilled, and even passed down through generations. 

In 2022, the British Beauty Council reported that market research group Circana found sales of refillable prestige beauty products increased 47% from January to the end of July 2022 in the UK.

Brands are launching luxury refillable lipsticks, which leaves us to investigate whether they have the potential to become iconic keepsakes, capturing the essence of beauty with a legacy. 

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