When it comes to Christmas, British beauty brand and bath bomb pioneer Lush has its work cut out for it.
Over 1,176 tonnes of Snow Fairy products, Lush’s hero holiday item, were created in 2023 out of the brand’s humble Poole-based manufacturing site.
This includes over 725,000 Groovy Fairy bath bombs, 249,600 Snow Fairy Bubble Bars, 129,300 Snow Fairy Lip Masks and 810,511 bottles of Snow Fairy Shower Gel.
It is a scale of production which is not fully appreciated until actually stepping into one of Lush’s manufacturing rooms, and seeing these products being made entirely by hand.
And with Lush in the midst of repeating this process all over again for 2024, Daniel Hendey, Manufacturing Director at Lush, reveals just how integral Christmas is to the brand’s overall sales strategy.
“If you look at the top line, a third of our sales come from the latter three months of the year,” Hendey tells Cosmetics Business.
In 2023, Lush Manufacturing's sales to Lush Retail and Digital accounted for 41% of the total income for that year.
“It is all about making the money in that Christmas quarter and maintaining it for the next two quarters,” Hendey adds.
So how does the brand’s Manufacturing arm keep up with the pressure during the lucrative ‘Golden Quarter’.
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