Streamlining packaging costs without consumers noticing a major difference in the aesthetics of their beloved beauty product is a tricky feat to achieve.
But simple packaging micro-adjustments can be made which create a price reduction while not compromising on a range’s look, feel or quality – when done right.
Lightweighting, re-engineering of packaging itself, and/or leveraging a single source with high minimum order quantities are all sure-fire ways to make products cheaper and better for both planet and customers – as small design changes can sometimes answer pesky product use niggles.
But this delicate balance of compromise requires a thoughtful approach focused on efficiency, alternative materials and smart design, and the reality of putting this process into action involves careful planning and collaboration.
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- Companies:
- Bakic Packaging GmbH
- Windsong Global