All the bells and whistles on modern beauty advent calendars lead the format, at first glance, to appear a sustainability nightmare.
The beauty segment has been pushing itself to become more luxurious than ever, as brands and retailers attempt to win over shoppers during the pre-Christmas ‘golden quarter’.
But while the bolder design of today’s calendars would seem to necessitate the use of potentially wasteful materials, Pippa Bell, Head of Beauty at packaging designer Hunter Luxury, says this is not the case.
“There has been a huge evolving movement with advent calendars, and the industry has come far in trying to make them as sustainable as possible,” says Bell.
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