Luxury aesthetics unite with high performance and refillability in Guerlain’s L’Art & La Matière.Global leader in dispensing systems Aptar Beauty was selected as the preferred pump supplier for its L’Art & La Matière exclusive collection of olfactory masterpieces. The collection comprises refillable fragrances and extracts, all equipped with the Sensea fragrance pump, as well as personal care products featuring the GSA dispensing pump. These best-selling technologies enhance the consumer experience seamlessly across both categories.
Sensea Fragrance Pump: A Soft and Gentle Actuation
The Sensea fragrance pump was selected for all 100ml references in the core L’Art & La Matière collection, including the latest Patchouli Paris Eau de Parfum, and all six 50ml references of Les Extraits Signature, Guerlain’s most concentrated fragrances.
The line also features a 20ml refillable travel spray, the Flacon Sac, which also uses the reliable and robust VP4 cartridge, optimized for gentle actuation with a High Definition Spray (HDS) insert. Sensea’s soft and gentle actuation was the deciding factor for Guerlain, as it guarantees a fine, homogeneous spray at a wide, 60-degree angle. This screw-on pump ensures easy reloading on all references.
The fragrance pumps and collars are manufactured and assembled at Aptar Beauty’s Le Neubourg facility in France. All components are anodized in gold, with Guerlain’s double G monogram carefully engraved on the top of the actuator. The L’Art & La Matière fragrances are refillable in store, while the travel spray can be refilled at home.
GSA Dispensing Pump: Premium Personal Care
The GSA dispensing pump is used for the collection’s scented hand and body lotions and soaps. This best-selling, iconic pump is made at Aptar Beauty’s Chieti facility in Italy. It features a robust technology for high-performance actuation, as well as a metal-free pathway to avoid contact between metal parts and the formula, for optimum formula compatibility and integrity.
The screw-on, twist-to-lock pump makes refilling easy, while the collar is anodized in gold for a premium look consistent with the rest of the collection.
Reliable Performance, Luxury Look
“Our wide range of technologies is designed to cover all brands’ needs. This collaboration perfectly demonstrates the synergy between our manufacturing sites, as well as our ability to adapt our dispensing solutions to meet the exacting standards of luxury houses.” - Anne Dupé, Key Account Manager at Aptar Beauty EMEA
The L’Art & La Matière collection spans across two different product categories, each with its own requirements. The dispensing solutions created by Aptar Beauty at its European sites ensure consistently high performance and a coherently premium look and feel, perfectly matching Guerlain’s iconic branding.
Meticulous decoration provides the finishing touch, aligning the pumps with Guerlain’s ultra-premium brand identity.
