Doing a Huda or Glossier? Discover the dos and don’ts of logo revamp

By Julia Wray | Published: 1-Aug-2024
Packaging Marketing

Huda Beauty, Puig and Glossier have all debuted new look logos – here’s what you need to know if considering the same

You need to be a subscriber to read this article.
Click here to find out more.

Big names in beauty and fashion have picked 2024 as the year to debut or at least test out shiny new logos. 

Huda Beauty, the make-up company founded by influencer Huda Kattan, unveiled a new logo earlier this month via YouTube. 

Have you launched an innovative product or pack in the past 12 months? Then you could be in with a chance of winning at this year's Pure Beauty Awards. Click here for more information.

Developed in-house, the now lowercase logo is described by the Huda Beauty team as "bold but approachable".

Not yet a Subscriber?

This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.

Subscribe now Already a subscriber? Sign in here.
  • Companies:
  • Free the Birds
See more

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Packaging

How beauty brands are embracing the evolving industrial aesthetic

Read more
As industrial interior design modernises with softer elements, Cosmetics Business discovers the beauty brands tapping this trend in their pack design

Trending Articles

  1. You need to be a subscriber to read this article.
    Click here to find out more.
    The great packaging debate: How to reduce costs without damaging aesthetics Can brands micro-adjust packaging costs in a way that doesn’t negatively affect a product’s aesthetics? We explore how to make changes without diminishing the consumer experience
  2. What makes a great beauty PR launch? Cosmetics Business journalists reveal what they love about PR beauty events – plus their pet peeves
  3. You need to be a subscriber to read this article.
    Click here to find out more.
    Beauty's ‘Wicked’ winter is here, but can it last? The beauty industry is in the grips of Wicked-fever in the lead-up to the film’s release. But can the trend evolve into a timeless aesthetic, or will it last for just ‘one short day’
  4. Catch up with every episode of The Cosmetics Business Podcast Go beyond the headlines as Cosmetics Business' journalists analyse the biggest stories and trends in beauty in this new podcast
  5. Chanel N°5 unveils new campaign starring Margot Robbie and Jacob Elordi Margot Robbie succeeds Marion Cotillard as the new face of fragrance

Upcoming event

Cosmoprof India 2024

5-7 December 2024 | Mumbai, India See all

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Packaging

How beauty brands are embracing the evolving industrial aesthetic

As industrial interior design modernises with softer elements, Cosmetics Business discovers the beauty brands tapping this trend in their pack design
You need to be a subscriber to read this article.
Click here to find out more.
Packaging

Considering a new look? Here's how to make the most out of your redesign

With some big names in beauty overhauling their packaging look and materials, we ask the experts, how can brands make the most out of a redesign?
You need to be a subscriber to read this article.
Click here to find out more.
Packaging

Dopamine dressing: How beauty packaging is finding its fun

Gen Z has turned to bold and bright clothing and make-up since the end of lockdown for the feel-good factor they provide, so how can cosmetic packaging help deliver a dopamine hit?
You need to be a subscriber to read this article.
Click here to find out more.
Packaging

How Y2K nostalgia is giving beauty packaging a makeover

With Y2K and nostalgic make-up looks taking social media and the beauty industry by storm, brands are looking to the past to inspire the innovations of the future
You need to be a subscriber to read this article.
Click here to find out more.
Packaging

Artist collaborations: Make your cosmetics pack a masterpiece

Teaming up with a visionary on limited-edition beauty packaging brings multiple benefits. But is it best to bolster your brand DNA, or step outside of your comfort zone?
Packaging

The Fellowship launches inclusive men's grooming brand with bold design from Free The Birds

Offering products for skin, body and hair, the UK-based brand features bright and bold packaging to communicate its values of community and equality
Marketing

Revealing the beauty industry’s new key ingredient: Brains

The beauty world has embraced the need for products which are more than skin deep. But what about brand identity and brand design?
Subscribe now