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Selfnamed is a clean beauty private label and fulfillment platform redefining how beauty brands are built. Our tech-driven approach and clean, high-performing beauty products...

Trending Articles

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    Terrible teens: Why beauty brands founded in the 2010s are struggling A cohort of beauty brands that dominated in the 2010s are entering their tricky teen years. With growing competition and a much changed beauty landscape, can they become...
  2. The Rhode effect: Hailey Bieber’s beauty brand becomes Sephora UK’s bestseller Hailey Bieber’s beauty brand, which is owned by e.l.f. Beauty, has launched across Sephora’s UK stores and online, debuting as the number one brand
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    How Shiseido plans to bring Drunk Elephant back from the brink Amid lagging sales and dealing with the aftermath of the ‘Sephora kids’ drama in 2024, Shiseido is not giving up on Drunk Elephant. With a new turnaround strategy already...
  4. How magnesium mania hit the beauty industry in 2025 The ‘mineral of the moment’ is making waves online for its ability to improve sleep, reenergise skin and relax the nervous system. This is how it became one of beauty’s...
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    Opinion: Lessons to learn from Shay Mitchell’s kids sheet mask brand Rini’s divisive launch The actor’s K-beauty hydrogel masks for children have faced a wave of backlash, being branded ‘unnecessary’ and ‘dystopian’ by social media users. Beauty marketing...

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Skin Care After operating for an entire year with no official name after ditching its original option Haeckels, the UK skin care company ‘Formerly Known as Haeckels’ has now settled...

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Colour Cosmetics A cohort of beauty brands that dominated in the 2010s are entering their tricky teen years. With growing competition and a much changed beauty landscape, can they become...

Terrible teens: Why beauty brands founded in the 2010s are struggling

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How magnesium mania hit the beauty industry in 2025

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Training & Education As consumer demand continue to shifts toward locally made, transparent beauty, Natural Spa Factory is empowering businesses to build 100% UK-made skincare brands through a...

Natural Spa Factory launches free brand consultations to help businesses build authentic skincare brands

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Body Care The one-day event at Battersea Power Station celebrates the launch of Naturium’s Phyto-Glow Shimmer Lip Balms, complete with product giveaways and a few festive surprises

Naturium to host festive pop-up in London, UK

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Skin Care A strong performance has continued into the fourth quarter of 2025 for The Beauty Tech Group, prompting the maker of LED face masks to up its forecast for revenue and earnings

CurrentBody owner The Beauty Tech Group ups 2025 financial forecast

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Colour Cosmetics Hailey Bieber’s beauty brand, which is owned by e.l.f. Beauty, has launched across Sephora’s UK stores and online, debuting as the number one brand

The Rhode effect: Hailey Bieber’s beauty brand becomes Sephora UK’s bestseller

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Skin Care The actor’s K-beauty hydrogel masks for children have faced a wave of backlash, being branded ‘unnecessary’ and ‘dystopian’ by social media users. Beauty marketing...

Opinion: Lessons to learn from Shay Mitchell’s kids sheet mask brand Rini’s divisive launch

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Skin Care Amid lagging sales and dealing with the aftermath of the ‘Sephora kids’ drama in 2024, Shiseido is not giving up on Drunk Elephant. With a new turnaround strategy already...

How Shiseido plans to bring Drunk Elephant back from the brink

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Body Care The British beauty retailer has partnered with the food delivery platform to bring beauty to consumers quicker than ever before

Superdrug partners with Just Eat for ‘rapid’ beauty deliveries

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Skin Care Natural Spa Factory, one of the UK’s leading creator of natural, ethically-sourced spa and skincare formulations, announced today the expansion of its bespoke brand-building...

Natural Spa Factory invites emerging beauty brands to launch their own skincare line with expert support

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Body Care In partnership with CEW UK, Meagan Pate, co-owner & CMO of Three Warriors, and co-founder of Straand Hair and Scalp Care, on her rise to the top

Career advice: How I became... co-owner of Three Warriors and Straand

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Research & Development New data from The Great Beauty Blur, The Future Laboratory’s beauty, health and wellness futures 2026 report, highlights how algorithms and AI are reshaping beauty norms

How artificial intelligence and algorithms are driving beauty towards a future of ‘sameness’

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Colour Cosmetics Themed around the concept of ‘Let’s Radiate’, the space shows off the Korean cosmetics brand’s new logo and recent appointment of V from K-pop band BTS as its new...

K-beauty make-up brand TirTir launches LA pop-up

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Sustainability The Cosmoprof Asia and Cosmopack Asia Awards 2025, curated by BEAUTYSTREAMS, celebrated the most innovative products presented at Cosmopack and Cosmoprof Asia and reflected the...

Cosmoprof Asia 2025 honours beauty industry excellence and reveals award winners

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Ingredients iVC 3GA-green is a vitamin C derivative combining stability, skin care benefits and sustained efficacy through our original patented technology

SEIWA launches iVC 3GA-green, a 100% plant-derived sustainable anti-ageing vitamin

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