Olehenriksen is marking the launch of its newest Pout Preserve Peptide Lip Treatment, Scandi Candy, with a Scandinavian-inspired pop-up in New York, US.
The beauty brand’s Scandiland experiential pop-up, open to the public on 9 and 10 October, invites visitors into the world of Scani Candi with candy-inspired installations, exclusive merchandise and more.
“The lip care category has become increasingly cluttered, so we wanted to tell a story that is genuinely ours,” Rachel Berg, VP Global Marketing for Olehenriksen, told Cosmetics Business.
“Lördagsodis, or Saturday Candy, is a real Scandinavian tradition of weekly sweets, and it fits what Olehenriksen has done for over 40 years: making clinical skin care feel joyful.
“Scandi Candy Pout Preserve is the next expression of that belief.
“The pop-up lets guests experience the product's promise firsthand: a swe
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