The waitlists are open for 2026’s cohort of scroll-stopping advent calendars, and beauty retailers and brands alike have gone big this year.
As a booming subsection of the festive gifting market, beauty advent calendars offer consumers a chance to stock up on sought-after products for a fraction of the price, with everyone from Space NK, Liberty and Boots, to Lush, ASOS and Jo Malone London investing in this seasonal trend.
Beauty advent calendars have become so popular that they now sit behind chocolate as the second most popular calendar category, according to research by Ipsos, which also revealed that 40% of those aged 18-to-34 have purchased a cosmetics-focused calendar.
Cosmetics Business rounds up 20 of 2026’s best beauty advent calendars, from fragrance-focused festive gifting to K-beauty skin care specials.
1. ASOS
A curated line-up of 25 beauty favourites can be found in ASOS’s Face + Body Advent Calendar 2026, worth £360.
Spanning make-up, skin care and more, featured brands include K-beauty favourites Medicube and Biodance, colour cosmetics from Charlotte Tilbury and e.l.f. Cosmetics, and hair care products by Sam McKnight and Adam Reed’s Arkive.
RRP £98, asos.com
2. Jo Malone London
Discover your new favourite fragrance through Jo Malone London’s 25 Day Fragrance Advent Calendar.
Packed with scented surprises worth £595, including colognes, candles and bath and body products, the calendar is housed in a trunk with touches of tartan throughout.
RRP £375, jomalone.co.uk
3. Charlotte Tilbury
Charlotte Tilbury’s Hollywood Beauty Wonderland advent calendar offers £323 worth of products across 15 days of gifting.
The calendar comprises 15 hero products, including four fu
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