2026’s cohort of scroll-stopping advent calendars are here, and beauty retailers and brands alike have gone big this year.
As a booming subsection of the festive gifting market, beauty advent calendars offer consumers a chance to stock up on sought-after products for a fraction of the price, with everyone from Space NK, Liberty and Boots, to Lush, ASOS and Jo Malone London investing in this seasonal trend.
Beauty advent calendars have become so popular that they now sit behind chocolate as the second most popular calendar category, according to research by Ipsos, which also revealed that 40% of those aged 18-to-34 have purchased a cosmetics-focused calendar.
Cosmetics Business rounds up 31 of 2026’s best beauty advent calendars, from fragrance-focused festive gifting to K-beauty skin care specials.
Parfums de Marly
There are 12 scented surprises in Parfums de Marly’s second-ever Countdown Calendar.
Created to mark the countdown from Christmas to New Year, products sit behind seven drawers to open from 25 to 31 December.
Key items include Valaya Body Cream (50ml), Delina Shower Gel (50ml) and multiple miniature fragrances.
Now available in limited quantities.
RRP $460, us.parfums-de-marly.com
YSL Beauty
YSL Beauty’s Holiday Advent Calendar 2026 contains a curated collection of miniature and full-sized products across skin care, fragrance and make-up.
Standouts included in the calendar are Librae Perfumed Body Balm, Couture Clutch Eyeshadow Palette (shade 720) and a midi Lash Clash Mascara.
The calendar is now available to order.
RRP £345, yslbeauty.co.uk
Diptyque
Unbox 25 scented surprises in Diptyque’s Advent Calendar, which contains perfumes, candles and body care rituals.
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