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Featured companies in Marketing

The Cosmetic Experts

We are an expert partnership in the cosmetic field, and we are based in Hampshire UK. With a combined experience of over 50 years in the cosmetic industry, we offer a unique...

Foundation Agency

Foundation is a specialist agency dedicated to helping beauty, health and wellness brands perfect their digital marketing. It’s a part of the Liberty Marketing Group, a...

Arbelle

Arbelle is the trusted provider of cutting-edge beauty AI and AR solutions for cosmetic brands. Arbelle’s proprietary technology revolutionises beauty experiences across...

Innospec

Innospec is a global specialty chemicals company focused on bringing innovative new technologies to market combined with a fast and responsive service. Our global team of...

Bespoke Advantage

Bespoke Advantage is a London-based international beauty brand consultancy, with over 60 years combined experience, specialising in supporting our clients in developing and...

USP Solutions

USP Solutions, a pioneer in innovative marketing for the personal and home care industry, has transformed into a hybrid full-service demo creation company. Originally boosting...

Trending Articles

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    What Gen X really want from beauty in 2026 The beauty industry stands to gain from this lucrative, often forgotten, generation, but only if they do it authentically. Here is a deep dive into what Gen X wants and...
  2. Ulta Beauty enters sports arena with pro-athlete collective The Ulta Beauty Roster of six sports stars from across disciplines will feature in marketing and digital content for the US beauty retailer, acting as role models to help girls...
  3. Clinique partners with Crayola on ‘fun’ campaign for Chubby Sticks expansion The Estée Lauder Companies-owned beauty brand is betting big on nostalgia, adding new additions to its 29-year-old Chubby Sticks franchise and marking the occasion with a...
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    From Charlotte Tilbury to Revolution: Are phone grips 2026’s must-have beauty accessory? Make-up brands such as Charlotte Tilbury and Revolution Beauty have set tongues wagging on social media after teasing mini powder compacts that double up as phone grips. But...
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    Dyson Beauty enters bustling scalp care market with leave-in treatment The vacuum technology business behind beauty devices such as the Airwrap hair styler is moving into topical scalp care with Dyson Amino – a leave-in treatment comprising...

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Retail The Ulta Beauty Roster of six sports stars from across disciplines will feature in marketing and digital content for the US beauty retailer, acting as role models to help girls...

Ulta Beauty enters sports arena with pro-athlete collective

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Body Care The Pure Beauty Awards has officially opened entries for its 2026 edition, marking a major milestone as the programme celebrates its 25th anniversary with a newly consolidated...

A new chapter for the Pure Beauty Awards

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Skin Care The US beauty incubator has created the ‘counter-wellness’, Gen Z-focused skin care brand to offer a “new perspective” based on a changing consumer sentiment regarding...

Maesa launches Gen Z ‘counter-wellness’ skin care brand Party of You

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Skin Care The beauty industry stands to gain from this lucrative, often forgotten, generation, but only if they do it authentically. Here is a deep dive into what Gen X wants and...

What Gen X really want from beauty in 2026

Read more
Hair Care The vacuum technology business behind beauty devices such as the Airwrap hair styler is moving into topical scalp care with Dyson Amino – a leave-in treatment comprising...

Dyson Beauty enters bustling scalp care market with leave-in treatment

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Marketing Following a subdued presence from the beauty industry in 2025, Cosmetics Business explores how this year’s crop of adverts stacks up

Beauty brands hoping to win the Super Bowl 2026 ad war

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Media The iconic supermodel embodies Lancôme’s ‘fearless optimism and unwavering commitment to progress’, said the L’Oréal-owned luxury brand

Lancôme names supermodel Christy Turlington as Global Ambassador

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Hair Care The Estée Lauder Companies-owned hair care brand worked closely with hairstylist Matt Benns on A24’s new film, a mockumentary following singer Charli XCX as she gears up for...

Bumble and Bumble hair brand behind Charli XCX’s The Moment

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Colour Cosmetics The beauty giant is set to air a telenovela-inspired campaign at the Super Bowl LX on 8 February, which it says taps into the ‘cultural conversation’ around Puerto Rican...

E.l.f. Cosmetics serves up 'community-driven' telenovela parody advert for Super Bowl

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Finance Coty claimed this will provide employees at the beauty giant with access to artificial intelligence (AI) models with ‘enterprise-grade’ security and privacy to support...

Coty bets on artificial intelligence in 2026 with OpenAI partnership

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Packaging Make-up brands such as Charlotte Tilbury and Revolution Beauty have set tongues wagging on social media after teasing mini powder compacts that double up as phone grips. But...

From Charlotte Tilbury to Revolution: Are phone grips 2026’s must-have beauty accessory?

Read more
Colour Cosmetics The Estée Lauder Companies-owned beauty brand is betting big on nostalgia, adding new additions to its 29-year-old Chubby Sticks franchise and marking the occasion with a...

Clinique partners with Crayola on ‘fun’ campaign for Chubby Sticks expansion

Read more
Colour Cosmetics Hunt, who plays Hyacinth Bridgerton in the hit Netflix television series, will be an ambassador for both Dior Beauty and the brand’s fashion collections

Dior lands Bridgerton’s Florence Hunt as Brand Ambassador

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Hair Care GHD has launched an ultra-fast drying, powerful airflow Speed Ionic hairdryer to mark its 25th year in business, and accelerate its reputation as a multi-category hair tech...

GHD debuts ‘ultra fast’ hairdryer, heating up competition in the hair tools market

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Marketing The actor is teaming up with the foundational nutrition supplements and will front a new global campaign as Jackman joins AG1 in its mission to empower health

AG1 names Hugh Jackman as Global Ambassador

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Manufacturing When it comes to product testing for claims, shortcuts are common. Dr. Theresa M. Callaghan explains why this can do more harm than good

Why cutting corners in cosmetic product testing is a false economy

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