Charlotte Tilbury is upsizing its flagship store in Covent Garden following “stellar success” at the London, UK location.
The new site, which opens on 9 January, is triple the size of the previous store at 4,300sq ft and features the Puig-owned brand’s first-ever Skin Spa.
Dubbed a “world first”, the Skin Spa will offer an exclusive menu of four “benefit-led, results-driven” facial treatments using the brand’s skin care line.
The new flagship will also include Charlotte Tilbury’s first Pillow Talk Bar – an “immersive play table” dedicated to the popular franchise.
This is complemented with Charlotte’s Pillow Talk Parlour and Charlotte’s Beauty Boudoir, which offer hosting spaces for group masterclasses and influencer and press events.
“This really is the beauty store of the future – it has education, futuristic tech, instagrammable moments, themed worlds and bookable areas,” said brand founder Tilbury.
“Everyone will walk out of this beauty universe feeling like the most beautiful and confident version of themselves.”
The upsized flagship will also include the brand's first Pillow Talk Bar
An increased range of Charlotte Tilbury’s skin care, make-up and fragrances will also be on offer, with the brand's professional make-up artists on-hand to offer expert advice.
Charlotte Tilbury’s new anchor unit is situated on the corner of the Royal Opera House and James Street.
Shopping destination Covent Garden is where Tilbury opened her first store in 2015.
The area has become a premier hub for luxury beauty brands, with shops from the likes of Aēsop, Chanel, Creed, Diptyque, Elemis, Glossier, Guerlain and Jo Malone London.
Michelle McGrath, Executive Director of Shaftesbury Capital, commented: “Charlotte Tilbury has been a cornerstone of Covent Garden’s beauty offer since it opened in 2015.
“So, we are delighted to announce that it will be strengthening its presence further with this latest upsize and relocation.