Charlotte Tilbury Beauty has reformulated its hero product, Magic Cream, with a new “supercharged” formula to better meet modern-day consumers’ skin needs.
The Puig-owned brand’s bestselling moisturiser, which debuted more than a decade ago, now comprises Recoverstem Peptide – an exclusive complex which works to transform the look of skin over time, backed by ten years of scientific research.
Naturally-derived Recoverstem Peptide – developed by brand founder Charlotte Tilbury and leading scientists – comprises a blend of more than 100 multi-action peptides that have been extracted from the stem cells of the Eternal Jasmine Youth Plant, which is known for its ability to renew.
The upgraded formulation is clinically proven to “supercharge” the recovery of ten visible signs of ageing (based on the ingredient tested in vitro): hydration, glow, plumpness, redness, uneven texture, firmness, elasticity, fine lines and wrinkles, lift and neck lines.
“We are living in ‘generation dehydration and exhaustion’, with new external aggressors like blue light, stress, lack of sleep, changing water, the ozone layer and overuse of the wrong products becoming daily assaults on our skin,” Tilbury told Cosmetics Business.
“Our skin concerns have evolved, but now, thanks to our research and development, so has the science.
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“I know how trusted my Magic Cream formula is. What began as a need-state for me as an artist became a need-state for the world, so I would not touch it until we made a breakthrough truly capable of supercharging it, while retaining the iconic glow and immediate skin revival it is renowned for.
“My new formula honours everything people love about it, while taking it even further into the future.”
Charlotte Tilbury launched her original Magic Cream formula in September 2013.
She was inspired to create it based on the beauty secrets she had learned from more than 30 years working on fashion editorials, campaigns and red carpet events.
One pot of Charlotte Tilbury’s Magic Cream is sold every minute globally, based on sales from the brand’s website between May 2024 and October 2025.
Charlotte Tilbury launched her original Magic Cream formula in September 2013
How has Charlotte Tilbury’s Magic Cream been reformulated?
Charlotte Tilbury’s reimagined Magic Cream claims to still
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