Jo Malone London has opened a month-long gameshow-inspired Christmas pop-up.
The British fragrance and lifestyle house’s UK activation, created with creative agency Backlash, promises an immersive experience which showcases its festive storytelling and seasonal gifts.
It will “offer theatre and elevated storytelling beyond our normal retail environment,” Rachel Baker, VP GM of Jo Malone London UK & ROI, told Cosmetics Business.
“We know there is a high consumer interest in interactive eventing, blending
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