Americans will head to the ballot boxes tomorrow (5 November) to elect their next president.
Indeed, according to the University of Florida’s Election Lab, more than 78 million in the US have already voted via mail-in and early ballot votes.
And beauty brands – US based and beyond – have been encouraging US fans not to waste their opportunity to vote.
New York-based Glossier, last month, notably teamed up with the New York Times on an advert encouraging women, in particular, to vote.
“We want to put a spotlight on what’s at stake in this election and drive conversations around what’s on the ballot this year, across our community as well as in key swing states,” Kyle Leahy, Glossier’s CEO tells Cosmetics Business.
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