SkinCeuticals has been named as the official skin care partner of Formula 1 (F1) team Scuderia Ferrari HP.
The L’Oréal-owned cosmeceutical brand confirmed a multi-year collaboration with the F1 team, marking Ferrari’s first-ever skin care partnership.
The partnership will kick off with a global campaign, brought to life through hospitality experiences, onsite activations at selected Grand Prix races and global campaigns.
"We are proud to partner with Scuderia Ferrari HP, an icon of performance and one of the most globally influential brands in the world,” said Julien Chardon, Global Brand President of SkinCeuticals.
“This partnership marks an exciting moment for SkinCeuticals as we expand the brand into new cultural spaces that reflect the values we have always stood for – medical optimisation, cutting-edge innovation, and the beauty of high performance.”
Lorenzo Giorgetti, Chief Racing Revenues Officer at Scuderia Ferrari HP, added: “We are proud to welcome SkinCeuticals as the official skin care partner of Scuderia Ferrari HP.
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“As our first partnership in the skincare category, this collaboration further elevates the Scuderia Ferrari HP guest experience through a partner that shares our commitment to innovation, the pursuit of excellence and delivering premium experiences for our global community.
“We look forward to bringing the partnership to life throughout the racing season."
Beauty’s growing crossover into F1
The announcement comes as beauty brands continue to invest in the sport through partnerships, sponsorships and ambassadorships.
Earlier this year, retailer Sephora announced a partnership with F1 Academy, the female-focused championship of Formula One racing.
Meanwhile, Sephora’s parent company, LVMH, is two years into a ten-year partnership with the main Formula 1 championship.
Puig-owned Charlotte Tilbury also partnered with the series in 2024 to boost women in motorsport.
Additionally, Elemis also invested in Formula 1, signing a multi-year deal to be the Aston Martin Aramco Formula 1 team’s first-ever skin care partner and signing Formula 1 racer Jessica Hawkins as ambassador.
Drivers are also entering into partnerships with beauty brands.
Ferrari’s Charles Leclerc was named L’Oréal Paris Global Ambassador earlier this year, working with the brand on the L’Oréal Paris Men Expert and L’Oréal Paris hair care and styling ranges
Last year, Givenchy Parfums named driver Pierre Gasly as ambassador for its Gentleman Givenchy line of men’s fragrances.
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- Formula 1’s Pierre Gasly zooms into Givenchy Parfums ambassador role
- Elemis secures multi-year Formula 1 partnership deal with Aston Martin
- Elemis signs Formula 1 racer Jessica Hawkins as ambassador