The beauty industry is in a lavender haze as shades of lilac, mauve and lavender trickle into every aspect of products, from packaging to perfume notes.
Pastel purple shades saw a boost in popularity last summer, and the soft hues have returned for round two.
Shades of lilac, lavender, violet and more have been showing up everywhere from Prada Beauty’s Wisteria World pop-up at department store Selfridges (London, UK) to Kiko Milano’s first campaign with Global Brand Ambassador Madonna.
Read on to discover the best beauty launches from recent months that lean into the colour family.
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Dior Beauty
Dior Beauty’s complexion-enhancing Backstage Glassy Glow Stick lands in 036 Glazed Lavender.
The multi-use balmy highlighter stick leaves skin with an iridescent dewy glow, delivering a glass skin effect.
The cherry oil-infused formula works to hydrate the skin for up to 24 hours.
Also from Dior Beauty, Dior Addict Lip Maximizer offers hydrating and plumping lip care.
Infused with cherry oil and hyaluronic acid for hydration, shade 072 Celestial Purple delivers a sweep of glittery silvery purple to the lips.
Glassy Glow Stick £37, Lip Maximizer £34, dior.com
Prada Beauty
Prada’s Wisteria Makeup Collection comprises three products in tonal purple shades.
Prada Balm in Wisteria Gleam is a pH-reactive lip balm, and claims to deliver intense hydration while strengthening the lip barrier and luminising.
Prada Touch Cream-to-Powder Blush lands in two purple hues: pale lil
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