L’Oréal Paris has named American actress Kristen Bell its Global Ambassador.
Bell, best known for her roles in Netflix’s Nobody Wants This and The Good Place, as well as Disney’s Frozen, will front L’Oréal Paris’ upcoming Age Perfect Cell Renewal Midnight Cream.
The campaign promoting the new “healthy ageing” night moisturiser will roll out nationwide in the US in the coming weeks.
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Bell will also work with L’Oréal Paris to “evolve a contemporary vision for femininity” and “spread the message of self-determination ever wider”.
Bell said: “I’m Worth It’ is not something L’Oréal Paris gave women – the worth was always ours.
“What they gave us was permission to say it out loud.
“That is the part that gets me.
“It is not about being made to feel valuable. It is about a brand that handed women the mic before anyone else thought to.”
Bell, whose acting career kicked off in 2004 with teen-noir drama series Veronica Mars, is no stranger to the beauty industry, having held several ambassador roles before L’Oréal Paris.
In 2025, Estée Lauder teamed up with Bell on a campaign that playfully took on two big industry trends – dupe culture and sleep health.
Bell has also been a long-time brand and Global Ambassador for Neutrogena since January 2011.
Laetitia Toupet, Global Brand President of L’Oréal Paris, added: “There is a profound beauty in a woman who knows her strength and is not afraid to use it.
“Kristen does this with a voice that is authentically hers, inspiring all women to tap into their self-confidence.
“As a mother, an actress and a singer, she is the modern embodiment of our iconic brand tagline, reminding us that defining your worth is a daily call to claim your space.”
Bell joins L’Oréal Paris’ growing roster of ambassadors in 2026, with the beauty brand naming Formula 1 driver Charles Leclerc as Global Ambassador in April.
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